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%Begin Why Your Next Pixel Might Have Google Silicon GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Opinion News &gt; Phones <h1> Why Your Next Pixel Might Have Google Silicon</h1> <h2> Google see, Google do</h2> By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years.
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%Begin Why Your Next Pixel Might Have Google Silicon GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Opinion News > Phones

Why Your Next Pixel Might Have Google Silicon

Google see, Google do

By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years.
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Ryan Garcia 3 minutes ago
lifewire's editorial guidelines Published on April 8, 2021 02:00PM EDT Fact checked by Rich Scherr F...
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Ryan Garcia 2 minutes ago
Variants are used in the Mac and other Apple products. Meanwhile, the rest of the industry relies on...
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lifewire's editorial guidelines Published on April 8, 2021 02:00PM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire. lifewire's fact checking process Tweet Share Email Tweet Share Email Phones Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> At least one GS101-based Pixel phone will go on sale this fall.Google’s chips could one day power Chromebooks.Can Google keep itself from dumping yet another project? Daniel Romero / Unsplash Google is getting set to make a custom, in-house-designed chip that will power the Pixel phones, but does it have the sticking power to succeed with "Google Silicon?" Apple’s hardware dominance in mobile is down to its A-series chips, which power iPhones, iPads, and the Apple TV.
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lifewire's editorial guidelines Published on April 8, 2021 02:00PM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire. lifewire's fact checking process Tweet Share Email Tweet Share Email Phones Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming

Key Takeaways

At least one GS101-based Pixel phone will go on sale this fall.Google’s chips could one day power Chromebooks.Can Google keep itself from dumping yet another project? Daniel Romero / Unsplash Google is getting set to make a custom, in-house-designed chip that will power the Pixel phones, but does it have the sticking power to succeed with "Google Silicon?" Apple’s hardware dominance in mobile is down to its A-series chips, which power iPhones, iPads, and the Apple TV.
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Variants are used in the Mac and other Apple products. Meanwhile, the rest of the industry relies on Qualcomm’s SnapDragon chips.
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Variants are used in the Mac and other Apple products. Meanwhile, the rest of the industry relies on Qualcomm’s SnapDragon chips.
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Audrey Mueller 3 minutes ago
Google’s next Pixel phone will use the Google-designed GS101 "Whitechapel" system on a chi...
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Google’s next Pixel phone will use the Google-designed GS101 &#34;Whitechapel&#34; system on a chip (SoC). But will Google—infamously fickle with its products—be able to stay the course?
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Google’s next Pixel phone will use the Google-designed GS101 "Whitechapel" system on a chip (SoC). But will Google—infamously fickle with its products—be able to stay the course?
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"Google Silicon might turn the Pixel into the biggest contender of the iPhone," Caroline Lee, co-founder of Cocosign, told Lifewire via email. &#34;The subsequent pixel phone could utilize a Google-made chip.
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"Google Silicon might turn the Pixel into the biggest contender of the iPhone," Caroline Lee, co-founder of Cocosign, told Lifewire via email. "The subsequent pixel phone could utilize a Google-made chip.
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Andrew Wilson 11 minutes ago
However, it is not transparent from the report if the chip would be modified after top-notch process...
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Does the camera app need to make trillions of calculations per second to do its AI magic? No problem...
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However, it is not transparent from the report if the chip would be modified after top-notch processors, like Snapdragon 888 or will stay closer to the Pixel 5’s Snapdragon 765.&#34; Related: Google Pixel 6 (Pixel XE): News, Price, Release Date, Specs, and Rumors <h2> Why Bother Google </h2> There are two reasons that Apple Silicon is so far ahead of the rest of the industry. One is that the chips are just plain good. The other is that Apple can design the hardware and software to work together.
Brandon Kumar Member
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However, it is not transparent from the report if the chip would be modified after top-notch processors, like Snapdragon 888 or will stay closer to the Pixel 5’s Snapdragon 765." Related: Google Pixel 6 (Pixel XE): News, Price, Release Date, Specs, and Rumors

Why Bother Google

There are two reasons that Apple Silicon is so far ahead of the rest of the industry. One is that the chips are just plain good. The other is that Apple can design the hardware and software to work together.
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Does the camera app need to make trillions of calculations per second to do its AI magic? No problem. Just build that directly into the chip.
Jack Thompson Member
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Does the camera app need to make trillions of calculations per second to do its AI magic? No problem. Just build that directly into the chip.
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Want all-day battery life in a laptop that’s as powerful as a Mac Pro? Optimize everything! Lifewire / Andrew Hayward Other phone makers all have to make do with what Qualcomm sells them.
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Want all-day battery life in a laptop that’s as powerful as a Mac Pro? Optimize everything! Lifewire / Andrew Hayward Other phone makers all have to make do with what Qualcomm sells them.
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If Google makes its own SoC, it can optimize its hardware to match the needs of its software, and vice versa. It will also allow Google to sit above the commoditized market of SnapDragon phones.
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If Google makes its own SoC, it can optimize its hardware to match the needs of its software, and vice versa. It will also allow Google to sit above the commoditized market of SnapDragon phones.
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According to news site 9to5Google, the first of these GS101 phones will ship this fall. Codenamed Raven and Oriole, two models will be released, one of which will likely be the Pixel 6. It’s also possible that Google will continue to use SnapDragon chips in other phones.
Liam Wilson Member
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According to news site 9to5Google, the first of these GS101 phones will ship this fall. Codenamed Raven and Oriole, two models will be released, one of which will likely be the Pixel 6. It’s also possible that Google will continue to use SnapDragon chips in other phones.
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Isaac Schmidt 39 minutes ago

Sticking Power

With a first launch as early as this fall, clearly, Google has been workin...
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Lucas Martinez 13 minutes ago
Hardware or software, Google has a habit of ditching products that don’t work out right away—or ...
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<h2> Sticking Power </h2> With a first launch as early as this fall, clearly, Google has been working on this SoC for a while. Apple purchased chip-design house PA Semi back in 2008 but had considered acquiring it since 2005, and Wikipedia mentions rumors that the two companies already shared a relationship. But Google doesn’t have the sticking power of Apple.
David Cohen Member
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Sticking Power

With a first launch as early as this fall, clearly, Google has been working on this SoC for a while. Apple purchased chip-design house PA Semi back in 2008 but had considered acquiring it since 2005, and Wikipedia mentions rumors that the two companies already shared a relationship. But Google doesn’t have the sticking power of Apple.
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Luna Park 27 minutes ago
Hardware or software, Google has a habit of ditching products that don’t work out right away—or ...
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Liam Wilson 18 minutes ago
Google Silicon might turn the Pixel into the biggest contender of the iPhone. Remember, Google alrea...
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Hardware or software, Google has a habit of ditching products that don’t work out right away—or even those that do. Google has never seemed particularly driven to make the Pixel a success. It’s an odd product, beginning as a kind of hardware reference model to show the world what Google thought an Android phone should be like.
Dylan Patel Member
access_time 36 minutes ago
Hardware or software, Google has a habit of ditching products that don’t work out right away—or even those that do. Google has never seemed particularly driven to make the Pixel a success. It’s an odd product, beginning as a kind of hardware reference model to show the world what Google thought an Android phone should be like.
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Joseph Kim 2 minutes ago
Google Silicon might turn the Pixel into the biggest contender of the iPhone. Remember, Google alrea...
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Victoria Lopez 21 minutes ago
In part, it’s just good sense to have control of your own destiny. But there’s more. One advanta...
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Google Silicon might turn the Pixel into the biggest contender of the iPhone. Remember, Google already controls the Android operating system. Adding custom silicon signals that Google is taking the phone business seriously.
Isaac Schmidt Member
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Google Silicon might turn the Pixel into the biggest contender of the iPhone. Remember, Google already controls the Android operating system. Adding custom silicon signals that Google is taking the phone business seriously.
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Oliver Taylor 26 minutes ago
In part, it’s just good sense to have control of your own destiny. But there’s more. One advanta...
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Thomas Anderson 50 minutes ago
The Pixel will no longer be just another Android phone. Google must also have its eye on the Chromeb...
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In part, it’s just good sense to have control of your own destiny. But there’s more. One advantage we’ve already mentioned: If Google controls the hardware and the software, it can—in theory—surge ahead of the competition.
Luna Park Member
access_time 42 minutes ago
In part, it’s just good sense to have control of your own destiny. But there’s more. One advantage we’ve already mentioned: If Google controls the hardware and the software, it can—in theory—surge ahead of the competition.
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Sophie Martin 14 minutes ago
The Pixel will no longer be just another Android phone. Google must also have its eye on the Chromeb...
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The Pixel will no longer be just another Android phone. Google must also have its eye on the Chromebook, which also runs on Snapdragon processors.
Victoria Lopez Member
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The Pixel will no longer be just another Android phone. Google must also have its eye on the Chromebook, which also runs on Snapdragon processors.
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Google’s core ad business is being squeezed by Apple’s increasingly secure privacy revisions. At the same time, it pays billions of dollars to Apple each year to have Google set as the default search engine in Safari.
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Google’s core ad business is being squeezed by Apple’s increasingly secure privacy revisions. At the same time, it pays billions of dollars to Apple each year to have Google set as the default search engine in Safari.
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David Cohen 6 minutes ago
That’s an uncomfortable situation. Controlling hardware and software means that Google can harvest...
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Chloe Santos 12 minutes ago
Will anyone else start designing their own chips? Laura Ockel / Unsplash "This step may definite...
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That’s an uncomfortable situation. Controlling hardware and software means that Google can harvest as much of its users’ data as it wants, as well as potentially offering some relief from its reliance on Apple products. <h2> Who s Next </h2> Google, Apple...
Ryan Garcia Member
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That’s an uncomfortable situation. Controlling hardware and software means that Google can harvest as much of its users’ data as it wants, as well as potentially offering some relief from its reliance on Apple products.

Who s Next

Google, Apple...
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Will anyone else start designing their own chips? Laura Ockel / Unsplash &#34;This step may definitely make other phone manufacturers think of custom CPU creation,&#34; says Lee. &#34;Samsung could be the next in line to try this idea on another level—they have [the Exynos mobile processor] already.
Alexander Wang Member
access_time 54 minutes ago
Will anyone else start designing their own chips? Laura Ockel / Unsplash "This step may definitely make other phone manufacturers think of custom CPU creation," says Lee. "Samsung could be the next in line to try this idea on another level—they have [the Exynos mobile processor] already.
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However, it will still take a lot of time for other companies to adopt this practice.&#34; Most non-Apple smartphones run on Android, and one might argue that if a company can’t be bothered to write its own OS, it’s unlikely to bother with its own chips. After all, the main advantage of designing your own silicon is that it can integrate tightly with your software.
Aria Nguyen Member
access_time 19 minutes ago
However, it will still take a lot of time for other companies to adopt this practice." Most non-Apple smartphones run on Android, and one might argue that if a company can’t be bothered to write its own OS, it’s unlikely to bother with its own chips. After all, the main advantage of designing your own silicon is that it can integrate tightly with your software.
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And there may be another twist. Who’s to say that Google won’t license its chip designs to other Android phone makers?
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And there may be another twist. Who’s to say that Google won’t license its chip designs to other Android phone makers?
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Amelia Singh 52 minutes ago
That would certainly be one way to close the gap between iOS and Android and ensure Google’s priva...
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That would certainly be one way to close the gap between iOS and Android and ensure Google’s privacy-free future. Was this page helpful? Thanks for letting us know!
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That would certainly be one way to close the gap between iOS and Android and ensure Google’s privacy-free future. Was this page helpful? Thanks for letting us know!
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Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit More from Lifewire Microsoft's Surface Pro 9 Shows That the Future Is ARM, Not Intel Google Pixel Watch: Release Date, Price, Specs, and News Running Audio Effects on Your GPU Might Not Be Worth It—Here's Why Google Pixel Tablet: News and Expected Price, Release Date, Specs; and More Rumors Google Pixel Fold: News and Expected Price, Release Date, Specs; and More Rumors The Next Google Event: News, Rumors, and Announcements Pixel 6 & 6a: News, Price, Release Date, and Specs Google Pixel 7 & 7 Pro: News, Price, Release Date, Specs & More How to Sideload the Google Camera App Onto Your Phone Google Pixel 5 Review: Modest Power, Flagship Perks Google Pixel 6 Review: Shots Fired The 9 Best Android Phones, Tested by Experts The 9 Best Smartphones of 2022 Google Phones: A Look at the Pixel Line Google Pixel 3a XL Review: The Best Phone Under $500 The 10 Best Features of Google Pixel 3 Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
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