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Back to overviewEverflux stands for a permanent fluctuation and means that Google’s Ranking Algorithm undergoes a continuous updating cycle. One characteristic of the Google Everflux is, for example, a constant, slight change of ranking positions in the SERPs (Search Engine Result Pages).ContentsContentsVideo explanation on the subjectWhen will Google stop updating its search results Google Update Radar
Aside from the bigger updates to the ranking algorithm, Google’s Everflux ensures that all the variables (ranking factors) are evaluated up-to-date and should therefore guarantee that the search results provide the most relevant information for the user. The search results change constantly and negative user signals do have an effect on Google’s rankings.
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If you have convincing content, though, you can remain on the top search result positions for a long period of time. So how does Google put together the search results?
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How is it decided which pages rank and, above all, how well they rank? Everything starts with the Google-Bot. In order to sort the results in the SERPs (Search Engine Result Pages), Google works with a space-management principle.
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Where Google has to assess the usefulness of a ranking for the user, similar to how the gross margin is calculated for the limited shelf space in a supermarket, in order to increase the turnover. This means that the ranking positions of a page are not written in stone, but underlie a continuous monitoring and change by Google.
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The goal of this permanent controlling can be compared to quality management and helps users find the most relevant information, the easiest way possible. Algorithm updates, like the Google Panda Update for example, which received irregular data refreshes, was integrated into the Google Everflux in March, 2013.Future Google Panda Updates have been integrated in the Panda EverfluxWhat is the difference between an update and a data refresh? Additionally, Google continuously works on updates to their ranking algorithm.
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Video explanation on the subject
When will Google stop updating its search results
When will Google stop updating its search results When will you stop changing things?Google Update Radar
The SISTRIX Google update radar, a free tool, continuosly monitors ‘flux’ and daily changes can be seen here.
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From: SISTRIX Team 13.12.2021 Google-Index, Google-Bot and the Crawling Process What is the Google Everflux Can the Google-Bot fill out and crawl forms? Web Crawlers: How do They Work?
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Crawl Budget: What does this mean? Crawling and Indexing for extensive websites What is the X-Robots-Tag? What is the Mobile First Index?
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47 likes
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What is Google Search Console and How To Get Started What is an HTTP referrer? Our web site is no longer in the index - have we lost our rankings?
thumb_up
45 likes
E
Rich Snippets: What are the advantages? Robots meta tag vs.
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27 likes
S
robots.txt: what are the main differences? Changing Google Search through Entities What is a User-Agent?
thumb_up
43 likes
E
These are the CTR's For Various Types of Google Search Result Google SERP Features: Result Types in the Search Results Why does the amount of indexed pages fluctuate so much? The consequences of negative user-signals on Google's rankings Is a website with and without the www harmful?
thumb_up
23 likes
N
How can I remove a URL on my website from the Google Index? How can I quickly get a new page into Google's index?
thumb_up
14 likes
L
How can I prevent the Google-Bot from crawling my website? Find out how many pages of a domain are indexed by Google Why am I getting different values for indexed pages in the Google search, the GSC and SISTRIX?
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47 likes
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Why does a blocked, noindex URL show up in the search results? Back to overview German English Spanish Italian French
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