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We Don't Really Need an Instagram iPad App GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Opinion News &gt; Software & Apps <h1> We Don&#39;t Really Need an Instagram iPad App</h1> <h2> The iPad web app is way better</h2> By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years.
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We Don't Really Need an Instagram iPad App GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Opinion News > Software & Apps

We Don't Really Need an Instagram iPad App

The iPad web app is way better

By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years.
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lifewire's editorial guidelines Published on March 4, 2022 11:11AM EST Fact checked by Jerri Ledford...
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's ...
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lifewire's editorial guidelines Published on March 4, 2022 11:11AM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994.
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lifewire's editorial guidelines Published on March 4, 2022 11:11AM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994.
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's ...
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James Smith 8 minutes ago
But do iPad users really need the Instagram app anyway? Meanwhile, tech YouTuber Marques Brownlee vo...
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Software & Apps Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> Facebook has owned Instagram for ten years.It still hasn’t managed to create an iPad version of its app.The web app offers full-screen Instagram, a home-screen icon, and (maybe) no ads.<br/> Instagram Ten years after acquiring Instagram for $1 billion, Facebook apparently still hasn’t saved up enough cash to create an iPad version of the app.&nbsp; Just this week, Instagram CEO Adam Mosseri Tweeted that iPad users are “still just not a big enough group of people to be a priority.” Meanwhile, Apple sold $7.2 billion worth of iPads in its last reported quarter. Clearly, Instagram doesn’t care about the iPad, but it’s certainly not down to the number of users.
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Software & Apps Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming

Key Takeaways

Facebook has owned Instagram for ten years.It still hasn’t managed to create an iPad version of its app.The web app offers full-screen Instagram, a home-screen icon, and (maybe) no ads.
Instagram Ten years after acquiring Instagram for $1 billion, Facebook apparently still hasn’t saved up enough cash to create an iPad version of the app.  Just this week, Instagram CEO Adam Mosseri Tweeted that iPad users are “still just not a big enough group of people to be a priority.” Meanwhile, Apple sold $7.2 billion worth of iPads in its last reported quarter. Clearly, Instagram doesn’t care about the iPad, but it’s certainly not down to the number of users.
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But do iPad users really need the Instagram app anyway? Meanwhile, tech YouTuber Marques Brownlee voiced the question we all wanted to ask: “Ok, so I’m clearly not an executive for a reason, but hear me out—maybe that group gets way bigger when an excellent app actually does exist?” asked Brownlee on Twitter.&nbsp; <h2> Why Won t Instagram Make an iPad App </h2> Plenty of small, independent, one-person app development shops manage to create iPad, iPhone, and even Mac versions of their software. Mosseri says on Twitter that Instagram is “leaner than you think,” but really?
Sophia Chen Member
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But do iPad users really need the Instagram app anyway? Meanwhile, tech YouTuber Marques Brownlee voiced the question we all wanted to ask: “Ok, so I’m clearly not an executive for a reason, but hear me out—maybe that group gets way bigger when an excellent app actually does exist?” asked Brownlee on Twitter. 

Why Won t Instagram Make an iPad App

Plenty of small, independent, one-person app development shops manage to create iPad, iPhone, and even Mac versions of their software. Mosseri says on Twitter that Instagram is “leaner than you think,” but really?
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Ryan Garcia 2 minutes ago
Perhaps, then, it’s more to do with how iPad owners might use the app. The point of Instagram, lik...
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Daniel Kumar 4 minutes ago
Jacobs Stock Photography Ltd / Getty Images The iPad is a fantastic way to view Instagram. The photo...
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Perhaps, then, it’s more to do with how iPad owners might use the app. The point of Instagram, like all social networks, is engagement over all else. That means sharing, as well as “consuming” photos, videos, and stories.
Ava White Moderator
access_time 25 minutes ago
Perhaps, then, it’s more to do with how iPad owners might use the app. The point of Instagram, like all social networks, is engagement over all else. That means sharing, as well as “consuming” photos, videos, and stories.
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Noah Davis 3 minutes ago
Jacobs Stock Photography Ltd / Getty Images The iPad is a fantastic way to view Instagram. The photo...
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William Brown 3 minutes ago
Could it be that Instagram wants to keep all its users on phones so they can more easily “engage�...
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Jacobs Stock Photography Ltd / Getty Images The iPad is a fantastic way to view Instagram. The photos are way bigger, for a start, but it’s a terrible way to share photos. Even today, you look pretty dorky when you hold up a full-sized iPad to snap a photo.
Joseph Kim Member
access_time 12 minutes ago
Jacobs Stock Photography Ltd / Getty Images The iPad is a fantastic way to view Instagram. The photos are way bigger, for a start, but it’s a terrible way to share photos. Even today, you look pretty dorky when you hold up a full-sized iPad to snap a photo.
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Could it be that Instagram wants to keep all its users on phones so they can more easily “engage” with the service? Or perhaps it’s down to buying stuff.
Ava White Moderator
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Could it be that Instagram wants to keep all its users on phones so they can more easily “engage” with the service? Or perhaps it’s down to buying stuff.
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Jack Thompson 7 minutes ago
iPhone users are likely to have Apple Pay already set up or at least have their credit card on file ...
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Ava White 10 minutes ago
Still, the good news is it doesn’t matter that we can’t get a full-sized iPad app because the we...
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iPhone users are likely to have Apple Pay already set up or at least have their credit card on file for quick payments. The latter is true for Android users, too. But because we use our iPads less for day-to-day shopping (you can’t even use it for in-store Apple Pay), maybe we’re less likely to spend?
Zoe Mueller Member
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iPhone users are likely to have Apple Pay already set up or at least have their credit card on file for quick payments. The latter is true for Android users, too. But because we use our iPads less for day-to-day shopping (you can’t even use it for in-store Apple Pay), maybe we’re less likely to spend?
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Brandon Kumar 4 minutes ago
Still, the good news is it doesn’t matter that we can’t get a full-sized iPad app because the we...
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Isaac Schmidt 1 minutes ago

No App No Problem


Yes, I said web app. You can open the Instagram site in your iPad...
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Still, the good news is it doesn’t matter that we can’t get a full-sized iPad app because the web app is more than enough. Better, in fact, than the iPhone app.
Henry Schmidt Member
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Still, the good news is it doesn’t matter that we can’t get a full-sized iPad app because the web app is more than enough. Better, in fact, than the iPhone app.
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Alexander Wang 5 minutes ago

No App No Problem


Yes, I said web app. You can open the Instagram site in your iPad...
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Isaac Schmidt 4 minutes ago
But if you tap the share arrow, scroll down to the Add to Home Screen entry in the menu, and tap it,...
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<h2> No App No Problem </h2> <br/>Yes, I said web app. You can open the Instagram site in your iPad’s Safari browser, and it all works great. You can view your timeline and even upload new photos.
Brandon Kumar Member
access_time 10 minutes ago

No App No Problem


Yes, I said web app. You can open the Instagram site in your iPad’s Safari browser, and it all works great. You can view your timeline and even upload new photos.
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But if you tap the share arrow, scroll down to the Add to Home Screen entry in the menu, and tap it, you’ll add an icon to your iPad’s home page. Tap that icon, and instead of opening Safari, like a regular bookmark, you’ll launch the web app.
Luna Park Member
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But if you tap the share arrow, scroll down to the Add to Home Screen entry in the menu, and tap it, you’ll add an icon to your iPad’s home page. Tap that icon, and instead of opening Safari, like a regular bookmark, you’ll launch the web app.
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Mason Rodriguez 1 minutes ago
This behaves just like a regular app. It has its own panel in the app switcher, and it works perfect...
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This behaves just like a regular app. It has its own panel in the app switcher, and it works perfectly.
Brandon Kumar Member
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This behaves just like a regular app. It has its own panel in the app switcher, and it works perfectly.
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Mason Rodriguez 2 minutes ago
You can even view stories and send messages. In fact, the Instagram web app is better than the real ...
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Chloe Santos 8 minutes ago
For one thing, it’s full size on the iPad screen, which is nice on the iPad mini, but amazing on t...
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You can even view stories and send messages. In fact, the Instagram web app is better than the real app.
Isabella Johnson Member
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You can even view stories and send messages. In fact, the Instagram web app is better than the real app.
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Sebastian Silva 10 minutes ago
For one thing, it’s full size on the iPad screen, which is nice on the iPad mini, but amazing on t...
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Dylan Patel 18 minutes ago
I’m not sure if it’s because of my ad-blocking setup, but I see zero ads on the web version. Lif...
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For one thing, it’s full size on the iPad screen, which is nice on the iPad mini, but amazing on the big 12.9-inch iPad Pro. You can also view the Instagram web app in the spot-screen view, next to another app, which you can’t do if you use the iPhone version on the iPad. Next, you don’t get any ads.
Grace Liu Member
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For one thing, it’s full size on the iPad screen, which is nice on the iPad mini, but amazing on the big 12.9-inch iPad Pro. You can also view the Instagram web app in the spot-screen view, next to another app, which you can’t do if you use the iPhone version on the iPad. Next, you don’t get any ads.
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Brandon Kumar 20 minutes ago
I’m not sure if it’s because of my ad-blocking setup, but I see zero ads on the web version. Lif...
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Isabella Johnson 22 minutes ago
Just remember, you can’t use the camera to take photos in the app, although you can upload photos ...
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I’m not sure if it’s because of my ad-blocking setup, but I see zero ads on the web version. Lifewire / Charlie Sorrel So good is the web app experience (and remember, once you’ve set it up, it behaves just like a regular app) that you might be tempted to use it on your iPhone, too.
Dylan Patel Member
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I’m not sure if it’s because of my ad-blocking setup, but I see zero ads on the web version. Lifewire / Charlie Sorrel So good is the web app experience (and remember, once you’ve set it up, it behaves just like a regular app) that you might be tempted to use it on your iPhone, too.
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Lily Watson 71 minutes ago
Just remember, you can’t use the camera to take photos in the app, although you can upload photos ...
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“I use Instagram on iPad all the time,” designer Graham Bower told Lifewire via direct message. ...
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Just remember, you can’t use the camera to take photos in the app, although you can upload photos already in your photo library. And if you don’t want to do it this way, perhaps because you don’t want Facebook to track your web use, then the iPhone app is still pretty good on the iPad.
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access_time 64 minutes ago
Just remember, you can’t use the camera to take photos in the app, although you can upload photos already in your photo library. And if you don’t want to do it this way, perhaps because you don’t want Facebook to track your web use, then the iPhone app is still pretty good on the iPad.
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“I use Instagram on iPad all the time,” designer Graham Bower told Lifewire via direct message. ...
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“I use Instagram on iPad all the time,” designer Graham Bower told Lifewire via direct message. “It’s much better now that iPhone apps support landscape mode.” Not everyone agrees. “I have [the app] installed, but pull out my phone instead of using that hot mess on iPad,” photographer and software engineer Sam Posten told Lifewire via direct message.&nbsp; So, while Instagram continues to procrastinate on building an iPad app, iPad users can be happy with the superior experience of the web app version and use our phones whenever we want to catch those sweet, sweet targeted ads.
Ryan Garcia Member
access_time 85 minutes ago
“I use Instagram on iPad all the time,” designer Graham Bower told Lifewire via direct message. “It’s much better now that iPhone apps support landscape mode.” Not everyone agrees. “I have [the app] installed, but pull out my phone instead of using that hot mess on iPad,” photographer and software engineer Sam Posten told Lifewire via direct message.  So, while Instagram continues to procrastinate on building an iPad app, iPad users can be happy with the superior experience of the web app version and use our phones whenever we want to catch those sweet, sweet targeted ads.
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It’s a total win-win.<br/> Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why!
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It’s a total win-win.
Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why!
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Other Not enough details Hard to understand Submit More from Lifewire Get Started with Reposting on Instagram The 22 Best Free iPad Apps of 2022 How to Fix It When Sound Isn't Working on Instagram How to Make a Group Chat in Instagram The 5 Best Hurricane Tracker Apps of 2022 The History of iOS, from Version 1.0 to 16.0 How to Unblock Someone on Instagram How to See Previously Liked Posts on Instagram What Is Instagram, and Why Should You Be Using It? How to Lock Apps on an iPad How to Check Messages on Instagram How to Use Instagram on the Web How to Force-Quit or Close an iPad App How to Use Instagram The iPadOS Versions Guide How to Use Your iPad as a Second Monitor Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies
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