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Warhammer+ Could Be Better Than Expected
The new streaming platform has shows, books, magazines, and more
By Stefanie Fogel Stefanie Fogel Writer, Editor, Commerce Producer University of Central Florida Stefanie Fogel has written about consumer technology since 2009. Her work has appeared on Variety, Engadget, Polygon, and many other online publications.
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Madison Singh Member
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Key Takeaways
Warhammer+ includes animated shows, game tutorials, and more for $5.99/month.Niche streaming services have grown significantly faster than their larger, more generalized competitors in the past two years, according to a recent report.A 2020 study found that 55% of US households had more than one subscription to either Netflix, Hulu, or Amazon Prime.
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Luna Park 4 minutes ago
Ollie Millington / Getty Images Games Workshop, the company behind the popular tabletop miniature wa...
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Hannah Kim 2 minutes ago
It also offers a back catalog of digital tie-in novels and White Dwarf magazine issues, full access ...
Ollie Millington / Getty Images Games Workshop, the company behind the popular tabletop miniature wargaming franchise Warhammer, is creating its own streaming content platform called Warhammer+. And it's not as bad an idea as you think. When Warhammer+ launches on August 25, it will include two new animated series, along with advanced tutorials on how to paint mini figurines, gaming shows, and a Warhammer lore show.
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Scarlett Brown Member
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It also offers a back catalog of digital tie-in novels and White Dwarf magazine issues, full access to official Warhammer apps, and more. "Warhammer+ is obviously going after a very niche audience, which can be a tough thing to do in streaming," Stephen Lovely, editor-in-chief of CordCutting.com, told Lifewire via email.
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Harper Kim 1 minutes ago
"It's priced on the lower end at $5.99 per month, which is pretty typical for a niche service. Shudd...
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Luna Park Member
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"It's priced on the lower end at $5.99 per month, which is pretty typical for a niche service. Shudder, for example, is an all-horror service at a similar price point. What makes Warhammer+ interesting to me is that it's not even targeting something as broad as a genre—it's only about one specific game."
Niche Streaming Services Are Growing
It's easy to think Warhammer+ is doomed from the start.
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Harper Kim 10 minutes ago
It's targeting a very small portion of the population that both watches online content and enjoys ta...
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Sophia Chen 5 minutes ago
Streaming video on demand (SVOD) services that concentrate on one particular audience have grown sig...
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Aria Nguyen Member
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It's targeting a very small portion of the population that both watches online content and enjoys tabletop gaming, and people are spoiled for choice when it comes to streaming platforms these days. But that hyper focus might be the key to its success.
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Emma Wilson 2 minutes ago
Streaming video on demand (SVOD) services that concentrate on one particular audience have grown sig...
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David Cohen 5 minutes ago
Antenna There's also some evidence to suggest that people are more willing to sign up for multiple s...
Streaming video on demand (SVOD) services that concentrate on one particular audience have grown significantly faster than their larger, more generalized competitors in the past two years, according to a recent report from subscription analytics company Antenna. "In fact, when we look at year-over-year subscriber growth across the 17 services that were available in mid-2020, specialty services dominate," it said. Niche platforms Sundance Now and Paramount+ grew by 83% and 81% year-over-year, respectively, while subscriber growth for Netflix and Hulu were only in the single digits.
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Natalie Lopez 8 minutes ago
Antenna There's also some evidence to suggest that people are more willing to sign up for multiple s...
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Mia Anderson 11 minutes ago
About 43% had multiple accounts in 2018, while only 20% had them in 2015. Out of a dozen newer...
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Sophie Martin Member
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Antenna There's also some evidence to suggest that people are more willing to sign up for multiple streaming services at once. A 2020 study from Leichtman Research Group found that, out of a sample of 1,990 US households, 55% had more than one subscription to either Netflix, Hulu, or Amazon Prime.
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Sophia Chen 2 minutes ago
About 43% had multiple accounts in 2018, while only 20% had them in 2015. Out of a dozen newer...
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Sophia Chen 12 minutes ago
The meager handful of animated shows and painting tutorials offered by Warhammer+ right now migh...
About 43% had multiple accounts in 2018, while only 20% had them in 2015. Out of a dozen newer services that launched in the last few years, such as HBO Max, BET+, and Disney+, Leichtman Research Group found that 82% of all households were subbed to at least one, with 49% having subs to three or more.
Does Warhammer+ Stand a Chance
Of course, the long-term success of any streaming platform hinges on its ability to churn out content subscribers want to watch.
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Luna Park Member
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The meager handful of animated shows and painting tutorials offered by Warhammer+ right now might not be enough to satisfy a viewing audience that's used to bingeing new content the second it's out. "Niche streaming services can definitely thrive amongst their bigger competitors, provided they have the content—ongoing, new, and updated content—to survive," Justin Rule, owner of the website building and design company Sparrow Websites, told Lifewire via email.
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James Smith 2 minutes ago
"Unfortunately, the Warhammer+ streaming service will not last, using the amount of content as a suc...
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Christopher Lee 1 minutes ago
"The audience is more niche than with most small-time services, but it's also a more dedicat...
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Nathan Chen Member
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"Unfortunately, the Warhammer+ streaming service will not last, using the amount of content as a success or failure mark." Warhammer+ is obviously going after a very niche audience, which can be a tough thing to do in streaming. "I think there's a chance it works well," Lovely said.
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Harper Kim 12 minutes ago
"The audience is more niche than with most small-time services, but it's also a more dedicat...
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Thomas Anderson Member
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Monday, 05 May 2025
"The audience is more niche than with most small-time services, but it's also a more dedicated kind of audience. It's easy to think 'niche streaming service' and compare this to Shudder or (the now-defunct) Seeso, but given the tutorials and tips specific to gaming, things like premium subscriptions to gaming sites are arguably better comparisons for this, even if they're not necessarily streaming-focused. "In other words, there may not be a market for 'niche streaming services' per se, but there's a huge market for gaming content in streaming and beyond.
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Isabella Johnson 11 minutes ago
The price might seem a little steep here, but nobody has ever accused Warhammer of being a budget-fr...
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Ethan Thomas Member
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The price might seem a little steep here, but nobody has ever accused Warhammer of being a budget-friendly hobby!" Was this page helpful? Thanks for letting us know!
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