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% The Elements of Graphic Design GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Software & Apps &gt; Design 56 56 people found this article helpful <h1> The Elements of Graphic Design</h1> <h2> The power of graphic design lies in these six areas</h2> By Eric Miller Eric Miller Writer New York University Eric Miller is a former Lifewire writer, freelance graphic designer, and owner of a web development and graphic design studio established in 1998.
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% The Elements of Graphic Design GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Software & Apps > Design 56 56 people found this article helpful

The Elements of Graphic Design

The power of graphic design lies in these six areas

By Eric Miller Eric Miller Writer New York University Eric Miller is a former Lifewire writer, freelance graphic designer, and owner of a web development and graphic design studio established in 1998.
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Liam Wilson 3 minutes ago
lifewire's editorial guidelines Updated on June 14, 2021 Tweet Share Email Tweet Share Email

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lifewire's editorial guidelines Updated on June 14, 2021 Tweet Share Email Tweet Share Email <h3> In This Article</h3> Expand Jump to a Section Shapes Lines Color Type Art Illustration and Photography Texture All graphics are composed of one or more graphic design elements. They are components such as color, type, and images, as opposed to principles of design such as balance, focal point, and white space usage. Not all pieces incorporate every element; for example, lines and shapes can provide balance without a photo.
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lifewire's editorial guidelines Updated on June 14, 2021 Tweet Share Email Tweet Share Email

In This Article

Expand Jump to a Section Shapes Lines Color Type Art Illustration and Photography Texture All graphics are composed of one or more graphic design elements. They are components such as color, type, and images, as opposed to principles of design such as balance, focal point, and white space usage. Not all pieces incorporate every element; for example, lines and shapes can provide balance without a photo.
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Shapes

ALFRED PASIEKA / Getty Images From ancient pictographs to modern logos, shapes ar...
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Charlotte Lee 6 minutes ago
With graphics software such as Adobe Illustrator, Photoshop, and the free GIMP, creating and manipul...
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<h2> Shapes </h2> ALFRED PASIEKA / Getty Images From ancient pictographs to modern logos, shapes are at the root of design. They can be&nbsp;geometric (squares, triangles, circles) or organic and free-formed (anything t all).&nbsp;They can have soft curves, sharp angles, and everything in between. Shapes are the workhorses of graphic design, allowing you to: Establish layouts.Create patterns.Emphasize portions of a page.Define boundaries by connecting or separating parts of the page.Create movement and flow, leading the eye from one element to another.Interact to create additional elements—for example, creating a shape using text on a page.
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Shapes

ALFRED PASIEKA / Getty Images From ancient pictographs to modern logos, shapes are at the root of design. They can be geometric (squares, triangles, circles) or organic and free-formed (anything t all). They can have soft curves, sharp angles, and everything in between. Shapes are the workhorses of graphic design, allowing you to: Establish layouts.Create patterns.Emphasize portions of a page.Define boundaries by connecting or separating parts of the page.Create movement and flow, leading the eye from one element to another.Interact to create additional elements—for example, creating a shape using text on a page.
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With graphics software such as Adobe Illustrator, Photoshop, and the free GIMP, creating and manipulating shapes is easier than ever. <h2> Lines </h2> Ralf Hiemisch / Getty Images Lines divide space, direct the eye, and create forms.
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With graphics software such as Adobe Illustrator, Photoshop, and the free GIMP, creating and manipulating shapes is easier than ever.

Lines

Ralf Hiemisch / Getty Images Lines divide space, direct the eye, and create forms.
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At their most basic level, straight lines in layouts separate content, such as in magazines and newspapers, and on websites. Designers can go much further, of course, with curved, dotted, and zigzag lines used as defining elements and as the basis for illustrations and graphics.
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At their most basic level, straight lines in layouts separate content, such as in magazines and newspapers, and on websites. Designers can go much further, of course, with curved, dotted, and zigzag lines used as defining elements and as the basis for illustrations and graphics.
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Graphics specialists frequently combine lines with type. A common technique is to use an implied lin...
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Graphics specialists frequently combine lines with type. A common technique is to use an implied line to lead other elements along its path, such as type on a curve.&nbsp; <h2> Color </h2> Jorg Greuel / Getty Images Color evokes deep emotion, and a designer can apply to any other element. Color&#39;s uses are nearly infinite; for example, color can make an image stand out, help convey information, emphasize a point, enhance meaning, and indicate linked text on a website.
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Graphics specialists frequently combine lines with type. A common technique is to use an implied line to lead other elements along its path, such as type on a curve. 

Color

Jorg Greuel / Getty Images Color evokes deep emotion, and a designer can apply to any other element. Color's uses are nearly infinite; for example, color can make an image stand out, help convey information, emphasize a point, enhance meaning, and indicate linked text on a website.
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Color theory, in part, hinges on the color wheel, something we've all seen in school with its primary red, yellow, and blue colors and their relationships to one another. Using color requires an understanding of more than just mixing them, however; color properties such as hue, shade, tone, tint, saturation, and value combine in various color models—for example,&nbsp;CMYK (called a subtractive model) and RGB, an additive model. <h2> Type </h2> CSA Images / Getty Images In graphic design, the goal is not to simply place some text on a page but rather to understand and use it effectively to further the goals of the piece.
Isabella Johnson Member
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Color theory, in part, hinges on the color wheel, something we've all seen in school with its primary red, yellow, and blue colors and their relationships to one another. Using color requires an understanding of more than just mixing them, however; color properties such as hue, shade, tone, tint, saturation, and value combine in various color models—for example, CMYK (called a subtractive model) and RGB, an additive model.

Type

CSA Images / Getty Images In graphic design, the goal is not to simply place some text on a page but rather to understand and use it effectively to further the goals of the piece.
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Amelia Singh 23 minutes ago
Fonts (typefaces), size, alignment, color, and spacing all come into play. Typefaces are generally b...
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Harper Kim 4 minutes ago
Designers also use type to create shapes and images, communicate a mood (warm, cold, happy, sad), an...
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Fonts (typefaces), size, alignment, color, and spacing all come into play. Typefaces are generally broken into type families, such as Times and Helvetica.
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Fonts (typefaces), size, alignment, color, and spacing all come into play. Typefaces are generally broken into type families, such as Times and Helvetica.
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Designers also use type to create shapes and images, communicate a mood (warm, cold, happy, sad), an...
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Further, type has its own anatomy that designers must understand to design with fonts effe...
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Designers also use type to create shapes and images, communicate a mood (warm, cold, happy, sad), and evoke a style (modern, classic, feminine, masculine)—and that&#39;s just for starters. Understanding type is an entire art unto itself; in fact, some designers devote themselves exclusively to font design. This requires expert knowledge of type terms&nbsp;such as kerning (the space between letters), leading (the space between lines), and tracking (the overall space between type on a page).
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Designers also use type to create shapes and images, communicate a mood (warm, cold, happy, sad), and evoke a style (modern, classic, feminine, masculine)—and that's just for starters. Understanding type is an entire art unto itself; in fact, some designers devote themselves exclusively to font design. This requires expert knowledge of type terms such as kerning (the space between letters), leading (the space between lines), and tracking (the overall space between type on a page).
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Further, type has its own anatomy that designers must understand to design with fonts effe...
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Further, type has its own&nbsp;anatomy&nbsp;that designers must understand to design with fonts effectively. <h2> Art Illustration and Photography </h2> Chris Clor / Getty Images A powerful image can make or break a design. Photographs, illustrations, and artwork tell stories, support ideas, evoke emotion, and grab an audience&#39;s attention.
Henry Schmidt Member
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Further, type has its own anatomy that designers must understand to design with fonts effectively.

Art Illustration and Photography

Chris Clor / Getty Images A powerful image can make or break a design. Photographs, illustrations, and artwork tell stories, support ideas, evoke emotion, and grab an audience's attention.
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Photos often play a large part in branding, so their selection is important. Some graphic designers ...
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Photos often play a large part in branding, so their selection is important. Some graphic designers create this work on their own. A designer might also commission an artist or photographer, or purchase photos from one of many photo houses.
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Photos often play a large part in branding, so their selection is important. Some graphic designers create this work on their own. A designer might also commission an artist or photographer, or purchase photos from one of many photo houses.
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Texture

Manuel Breva Colmeiro / Getty Images Texture can be tactile (the actual surface o...
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The paper and materials used in package design create this texture. In the second case, style implie...
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<h2> Texture </h2> Manuel Breva Colmeiro / Getty Images Texture can be tactile (the actual surface of a design) or visual. In the first case, a viewer can feel the texture physically, making it different from the other elements of design.
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Texture

Manuel Breva Colmeiro / Getty Images Texture can be tactile (the actual surface of a design) or visual. In the first case, a viewer can feel the texture physically, making it different from the other elements of design.
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The paper and materials used in package design create this texture. In the second case, style implie...
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Rich, layered graphics can create a visual texture that mirrors actual texture or creates the overal...
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The paper and materials used in package design create this texture. In the second case, style implies texture.
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The paper and materials used in package design create this texture. In the second case, style implies texture.
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Rich, layered graphics can create a visual texture that mirrors actual texture or creates the overal...
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Texture can make a photograph appear as smooth as glass or jump out like a mountain range. In fact, ...
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Rich, layered graphics can create a visual texture that mirrors actual texture or creates the overall impression of it. Texture can apply to any other element in a design. It can make text appear three-dimensional, flowery, sunken, or jagged.
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Rich, layered graphics can create a visual texture that mirrors actual texture or creates the overall impression of it. Texture can apply to any other element in a design. It can make text appear three-dimensional, flowery, sunken, or jagged.
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Texture can make a photograph appear as smooth as glass or jump out like a mountain range. In fact, ...
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Texture can make a photograph appear as smooth as glass or jump out like a mountain range. In fact, ​texture is part of all graphic designs because everything has a surface, whether physical or perceived. The skilled designer combines these elements in ways that contrast and complement one another to help the piece reach the ultimate goal: sending a message, creating an emotion, and/or provoking action.
Ella Rodriguez Member
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Texture can make a photograph appear as smooth as glass or jump out like a mountain range. In fact, ​texture is part of all graphic designs because everything has a surface, whether physical or perceived. The skilled designer combines these elements in ways that contrast and complement one another to help the piece reach the ultimate goal: sending a message, creating an emotion, and/or provoking action.
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Other Not enough details Hard to understand Submit More from Lifewire How to Use Canva How to Make a Timeline on Google Slides How to Use Basic Shapes in Graphic Design How to Add a Border in Google Slides An Introduction to Graphic Design The Elements and Principles of Graphic Design The Best Mac Desktop Publishing Software of 2022 Direction: Basic Element of Design Balance: the Basic Principles of Design A Brief Overview of Texture in Graphic Design Working in Advertising as a Graphic Designer Profile of Graphic Designer Saul Bass How to Make a Greeting Card on Your Computer How to Draw the Outline of a Shape With Photoshop Elements 5 Ways to Create 3D Art Using the Paint 3D Toolbar The 8 Best T-Shirt Design Software of 2022 Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies
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