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% The Dropshipping Masters: Tactics, Insights, and Wisdom from the Pros  How to Choose Products Skip to content 
 <h1>How to Choose Products</h1> Chapter 2 by Amanda Gaid & Adeel Qayum 30 Jun, 2020 Choosing dropshipping products can be daunting. In fact, it&#x2019;s one of the top obstacles that keep new dropshippers from ever starting in the first place. How can you be sure you&#x2019;re choosing the best dropshipping products?
% The Dropshipping Masters: Tactics, Insights, and Wisdom from the Pros How to Choose Products Skip to content

How to Choose Products

Chapter 2 by Amanda Gaid & Adeel Qayum 30 Jun, 2020 Choosing dropshipping products can be daunting. In fact, it’s one of the top obstacles that keep new dropshippers from ever starting in the first place. How can you be sure you’re choosing the best dropshipping products?
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Victoria Lopez 2 minutes ago
What if you waste thousands of dollars with no returns? At the end of the day, you’re going t...
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What if you waste thousands of dollars with no returns? At the end of the day, you&#x2019;re going to have to take a risk. The best you can do is make it a balanced and strategic risk.
What if you waste thousands of dollars with no returns? At the end of the day, you’re going to have to take a risk. The best you can do is make it a balanced and strategic risk.
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This balance should include your due diligence of research on trends, markets, audiences, and finances &#x2013; but it should also include resilience, openness to learning as you go, and applying what you learn along the way. Let&#x2019;s look at some tips from our Dropshipping Masters on how to choose products to sell.
This balance should include your due diligence of research on trends, markets, audiences, and finances – but it should also include resilience, openness to learning as you go, and applying what you learn along the way. Let’s look at some tips from our Dropshipping Masters on how to choose products to sell.
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Madison Singh 4 minutes ago
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Observe your surroundings

A g...
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Grace Liu 13 minutes ago
What are those people wearing, carrying, and using? Can you spot any trends or patterns? Are there t...
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Start selling online now with Shopify Start your free trial 
 <h2>Observe your surroundings</h2>
A great method of product research is to just go outside and observe people. Go to a park, mall, restaurant, event, or other public spaces with heavy foot traffic.
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Observe your surroundings

A great method of product research is to just go outside and observe people. Go to a park, mall, restaurant, event, or other public spaces with heavy foot traffic.
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What are those people wearing, carrying, and using? Can you spot any trends or patterns? Are there things that went under your radar before you really started paying attention?
What are those people wearing, carrying, and using? Can you spot any trends or patterns? Are there things that went under your radar before you really started paying attention?
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This is how Ashley Banks stumbled across the most popular item on his coffee store. Ashley Banks says,&#xA0;
&#x201C;I just stumbled across added extras like the thermo mugs.
This is how Ashley Banks stumbled across the most popular item on his coffee store. Ashley Banks says,  “I just stumbled across added extras like the thermo mugs.
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Because every time I got on a train or bus, I&#x2019;d always see people with these thermo flasks. So I thought, &#x2018;Okay, I&#x2019;ll add one of these products to the site.&#x2019; And lo and behold, that became the most successful thing.&#x201D;
 <h2>Explore items you&#x2019 re personally interested in</h2>
This isn&#x2019;t a hard-and-fast rule, but if you see demand and viability in a niche that you&#x2019;re interested in or passionate about, go for it! The logic is simple: if you like it, you&#x2019;re essentially one of your own customers.
Because every time I got on a train or bus, I’d always see people with these thermo flasks. So I thought, ‘Okay, I’ll add one of these products to the site.’ And lo and behold, that became the most successful thing.”

Explore items you’ re personally interested in

This isn’t a hard-and-fast rule, but if you see demand and viability in a niche that you’re interested in or passionate about, go for it! The logic is simple: if you like it, you’re essentially one of your own customers.
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Sophia Chen 11 minutes ago
This can save lots of market research time spent trying to understand your audience and how to cater...
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Thomas Anderson 21 minutes ago
I’ve run marathons and races and trained five times a week. I knew if did this that I could s...
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This can save lots of market research time spent trying to understand your audience and how to cater to their wants and needs. Karolis Rimkus used his running expertise to find success selling running gear. Karolis Rimkus says,
&#x201C;I&#x2019;m an avid runner.
This can save lots of market research time spent trying to understand your audience and how to cater to their wants and needs. Karolis Rimkus used his running expertise to find success selling running gear. Karolis Rimkus says, “I’m an avid runner.
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Harper Kim 1 minutes ago
I’ve run marathons and races and trained five times a week. I knew if did this that I could s...
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Thomas Anderson 14 minutes ago
I can usually tell from the pictures.”

Start with inexpensive items

One of the secr...
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I&#x2019;ve run marathons and races and trained five times a week. I knew if did this that I could source really good quality products from AliExpress, because I know first-hand what a good quality product is in that category.
I’ve run marathons and races and trained five times a week. I knew if did this that I could source really good quality products from AliExpress, because I know first-hand what a good quality product is in that category.
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Isabella Johnson 1 minutes ago
I can usually tell from the pictures.”

Start with inexpensive items

One of the secr...
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Amelia Singh 7 minutes ago
Tim Vangsness says,  “Try to sell a product that is fairly cheap to start with. Just in ...
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I can usually tell from the pictures.&#x201D;
 <h2>Start with inexpensive items</h2>
One of the secrets to successful dropshipping is to start with lower-priced items. There are two main reasons for this philosophy:It&#x2019;s easier to return or refund without losing too much money.Customers are much more likely to make &#x201C;impulse buys&#x201D; on stuff that doesn&#x2019;t break the bank.
I can usually tell from the pictures.”

Start with inexpensive items

One of the secrets to successful dropshipping is to start with lower-priced items. There are two main reasons for this philosophy:It’s easier to return or refund without losing too much money.Customers are much more likely to make “impulse buys” on stuff that doesn’t break the bank.
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Andrew Wilson 6 minutes ago
Tim Vangsness says,  “Try to sell a product that is fairly cheap to start with. Just in ...
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Andrew Wilson 8 minutes ago
If the customer gets the product and they’re unhappy with it, it’s much easier for you...
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Tim Vangsness says,&#xA0;
&#x201C;Try to sell a product that is fairly cheap to start with. Just in case you have returns.
Tim Vangsness says,  “Try to sell a product that is fairly cheap to start with. Just in case you have returns.
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If the customer gets the product and they&#x2019;re unhappy with it, it&#x2019;s much easier for you to be able to refund something which didn&#x2019;t cost you too much in the first place. Their expectations are set a bit lower.&#x201D;
 <h2>Use Oberlo to source products</h2>
All of our Dropshipping Masters use Oberlo to help manage their dropshipping businesses. If you&#x2019;re sourcing product ideas through Oberlo, you&#x2019;ll be able to use the exclusive stats to get an idea of high potential products.
If the customer gets the product and they’re unhappy with it, it’s much easier for you to be able to refund something which didn’t cost you too much in the first place. Their expectations are set a bit lower.”

Use Oberlo to source products

All of our Dropshipping Masters use Oberlo to help manage their dropshipping businesses. If you’re sourcing product ideas through Oberlo, you’ll be able to use the exclusive stats to get an idea of high potential products.
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From there, it&#x2019;s just a few clicks to add items to your store, manage your product listings and fulfill orders. In our interview, Jenny Lei was sure to let us know how much she loves it. Jenny Lei says,&#xA0;
&#x201C;I used Oberlo with my necklaces and it&#x2019;s so much easier.
From there, it’s just a few clicks to add items to your store, manage your product listings and fulfill orders. In our interview, Jenny Lei was sure to let us know how much she loves it. Jenny Lei says,  “I used Oberlo with my necklaces and it’s so much easier.
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Christopher Lee 9 minutes ago
If I were a new person doing this again… Step 1: Get your product from Oberlo. Then everythin...
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William Brown 4 minutes ago
He then uses this intel to see if there’s a solid opportunity to capitalize on. Yuanda Wang s...
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If I were a new person doing this again&#x2026; Step 1: Get your product from Oberlo. Then everything is on one platform.&#x201D;
 <h2>Use AliExpress reviews to gauge opportunity</h2>
Yuanda Wang shared a clever strategy with us. He looks at a supplier&#x2019;s order history to determine if the supplier is dropshipping, or if the recent demand is organic from individual customers.
If I were a new person doing this again… Step 1: Get your product from Oberlo. Then everything is on one platform.”

Use AliExpress reviews to gauge opportunity

Yuanda Wang shared a clever strategy with us. He looks at a supplier’s order history to determine if the supplier is dropshipping, or if the recent demand is organic from individual customers.
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Charlotte Lee 13 minutes ago
He then uses this intel to see if there’s a solid opportunity to capitalize on. Yuanda Wang s...
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James Smith 22 minutes ago
If there’s string of names, they’re probably dropshipping, especially if it’s t...
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He then uses this intel to see if there&#x2019;s a solid opportunity to capitalize on. Yuanda Wang says,
&#x201C;Before I started my store, I searched up the product on AliExpress, found a supplier, and I realized that there were a lot of organic purchases from people who actually are buying the product for themselves. They weren&#x2019;t just one-off purchases, because in the order history, you can usually tell if someone is dropshipping.
He then uses this intel to see if there’s a solid opportunity to capitalize on. Yuanda Wang says, “Before I started my store, I searched up the product on AliExpress, found a supplier, and I realized that there were a lot of organic purchases from people who actually are buying the product for themselves. They weren’t just one-off purchases, because in the order history, you can usually tell if someone is dropshipping.
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Madison Singh 20 minutes ago
If there’s string of names, they’re probably dropshipping, especially if it’s t...
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Mia Anderson 16 minutes ago
Because that shows that there is a demand for the product, and in that exact moment, that supplier i...
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If there&#x2019;s string of names, they&#x2019;re probably dropshipping, especially if it&#x2019;s to the United States. And that&#x2019;s one of the biggest criteria now that I look for in products: organic sales from people who use AliExpress as consumers and not dropshippers.
If there’s string of names, they’re probably dropshipping, especially if it’s to the United States. And that’s one of the biggest criteria now that I look for in products: organic sales from people who use AliExpress as consumers and not dropshippers.
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Because that shows that there is a demand for the product, and in that exact moment, that supplier is not dropshipping heavily, so you have an opportunity to come in and get a slice of the pie.&#x201D; 
 <h2>Consider a general store first</h2>
This may be a controversial opinion in the eyes of some dropshippers, but Harry Coleman and duo Andreas Koenig and Alexander Pecka suggest that dropshipping newbies take a general approach to finding a successful niche. Harry Coleman says,&#xA0;
&#x201C;If you&#x2019;ve got experience like I have now, start a niche store and you&#x2019;re good to go.
Because that shows that there is a demand for the product, and in that exact moment, that supplier is not dropshipping heavily, so you have an opportunity to come in and get a slice of the pie.”

Consider a general store first

This may be a controversial opinion in the eyes of some dropshippers, but Harry Coleman and duo Andreas Koenig and Alexander Pecka suggest that dropshipping newbies take a general approach to finding a successful niche. Harry Coleman says,  “If you’ve got experience like I have now, start a niche store and you’re good to go.
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Julia Zhang 63 minutes ago
But if you’re just getting up and running with things, and you want to test quickly and not w...
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But if you&#x2019;re just getting up and running with things, and you want to test quickly and not waste time, start a general branded store and learn what&#x2019;s working. Then start your niche or one-product store.&#x201D;
Master bonus: Check Harry out as he talks about five hot dropshipping products to sell.
But if you’re just getting up and running with things, and you want to test quickly and not waste time, start a general branded store and learn what’s working. Then start your niche or one-product store.” Master bonus: Check Harry out as he talks about five hot dropshipping products to sell.
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Andreas and Alexander used this technique to test a few niches at a time. This helped them three-fol...
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Andreas and Alexander used this technique to test a few niches at a time. This helped them three-fold: they could identify the best things to sell, get insight into the audiences who loved them, and learn as they go. Andreas Koenig says,
&#x201C;We decided to make a general store to test products and find a winning product.
Andreas and Alexander used this technique to test a few niches at a time. This helped them three-fold: they could identify the best things to sell, get insight into the audiences who loved them, and learn as they go. Andreas Koenig says, “We decided to make a general store to test products and find a winning product.
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If we have only one product in our store, we can&#x2019;t tell if it&#x2019;s a winning product. In a general store, we had the possibility to test five or six niches.
If we have only one product in our store, we can’t tell if it’s a winning product. In a general store, we had the possibility to test five or six niches.
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Kitchen, beauty, baby, pets. &#x201C;We were able to test different audiences on different products. Then you can see if a product is doing well, and you can build a niche store with it.
Kitchen, beauty, baby, pets. “We were able to test different audiences on different products. Then you can see if a product is doing well, and you can build a niche store with it.
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That’s the key: if you start with a general store, you can test and build your own skills. Bu...
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They share five dropshipping product recommendations, explain how much money they spend on ads befor...
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That&#x2019;s the key: if you start with a general store, you can test and build your own skills. But, it&#x2019;s hard to get very profitable and big with a general store.&#x201D;
Master bonus: If you&#x2019;re interested in learning more from Andreas and Alexander, check out this video.
That’s the key: if you start with a general store, you can test and build your own skills. But, it’s hard to get very profitable and big with a general store.” Master bonus: If you’re interested in learning more from Andreas and Alexander, check out this video.
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They share five dropshipping product recommendations, explain how much money they spend on ads befor...
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They share five dropshipping product recommendations, explain how much money they spend on ads before cutting them, and show their own process for making video ads. <h2>Know your marketing channel</h2>
Another approach to choosing dropshipping products is to cater to your medium. For example, Matt Riley is a master of Facebook ads and Google Shopping Ads.
They share five dropshipping product recommendations, explain how much money they spend on ads before cutting them, and show their own process for making video ads.

Know your marketing channel

Another approach to choosing dropshipping products is to cater to your medium. For example, Matt Riley is a master of Facebook ads and Google Shopping Ads.
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James Smith 61 minutes ago
Naturally, being a master means that he knows which types of products tend to perform well on each c...
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Naturally, being a master means that he knows which types of products tend to perform well on each channel. He also knows which marketing tactics can help optimize that performance.
Naturally, being a master means that he knows which types of products tend to perform well on each channel. He also knows which marketing tactics can help optimize that performance.
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Matt Riley says, “If I’m looking for a full force in Google Shopping Ads, then Iȁ...
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It has to be unique, and it has to have viral potential through video marketing.” Start selli...
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Matt Riley says,
&#x201C;If I&#x2019;m looking for a full force in Google Shopping Ads, then I&#x2019;m looking for products based on the search volume. For Facebook, it has to be a little bit different.
Matt Riley says, “If I’m looking for a full force in Google Shopping Ads, then I’m looking for products based on the search volume. For Facebook, it has to be a little bit different.
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It has to be unique, and it has to have viral potential through video marketing.&#x201D; Start selling online now with Shopify Start your free trial 
 <h2>You&#x2019 ll never know until you try</h2>
It&#x2019;s easy to fall into the trap of over-researching and over-thinking your product choice. While you should always do your research to get a general idea of demand and outlook, you&#x2019;ll never really know how a certain item will perform until you try. That&#x2019;s why Mandie and Aubrey have a Nike-esque &#x201C;just try it&#x201D; philosophy.
It has to be unique, and it has to have viral potential through video marketing.” Start selling online now with Shopify Start your free trial

You’ ll never know until you try

It’s easy to fall into the trap of over-researching and over-thinking your product choice. While you should always do your research to get a general idea of demand and outlook, you’ll never really know how a certain item will perform until you try. That’s why Mandie and Aubrey have a Nike-esque “just try it” philosophy.
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Mia Anderson 52 minutes ago
Aubrey of Mandie and Aubrey says, “It’s surprising sometimes what does and doesnȁ...
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Aubrey of Mandie and Aubrey says,
&#x201C;It&#x2019;s surprising sometimes what does and doesn&#x2019;t do well. Our joke is, &#x2018;Hey, do you think this will sell well?&#x2019; And it&#x2019;s like, &#x2018;Just try it, I don&#x2019;t know.&#x2019; I thought last week that a product was going to be a killer and it didn&#x2019;t sell any&#x2026; and I thought another product was totally stupid and we sold 400. So I just don&#x2019;t know anymore, which is funny.&#x201D;
Now that you have some tips on finding the best dropshipping products, let&#x2019;s see what our Masters have to say about the rollercoaster ride that is Facebook advertising.
Aubrey of Mandie and Aubrey says, “It’s surprising sometimes what does and doesn’t do well. Our joke is, ‘Hey, do you think this will sell well?’ And it’s like, ‘Just try it, I don’t know.’ I thought last week that a product was going to be a killer and it didn’t sell any… and I thought another product was totally stupid and we sold 400. So I just don’t know anymore, which is funny.” Now that you have some tips on finding the best dropshipping products, let’s see what our Masters have to say about the rollercoaster ride that is Facebook advertising.
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Grace Liu 8 minutes ago
next: Chapter 3

How to Run Facebook Ads

Many dropshippers – and most of our Dropshippin...
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next: Chapter 3 
 <h2>How to Run Facebook Ads</h2> Many dropshippers – and most of our Dropshipping Masters – use Facebook ads as the primary revenue-driver for their b... Oberlo uses cookies to provide necessary site functionality and improve your experience.
next: Chapter 3

How to Run Facebook Ads

Many dropshippers – and most of our Dropshipping Masters – use Facebook ads as the primary revenue-driver for their b... Oberlo uses cookies to provide necessary site functionality and improve your experience.
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The Dropshipping Masters: Tactics, Insights, and Wisdom from the Pros How to Choose Products Skip t...
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What if you waste thousands of dollars with no returns? At the end of the day, you’re going t...

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