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% The BBC&#039;s Marketshare on Google - SISTRIX Login Free trialSISTRIX BlogFree ToolsAsk SISTRIXTutorialsWorkshopsAcademy Home / Blog / The BBC&#8217 s Marketshare on Google <h1>The BBC&#8217 s Marketshare on Google</h1> Johannes Beus (Author) 29.07.2016In May of this year, the BBC announced far-reaching cuts to their web presence. “Soft news“ content such as magazine articles, recipes and travel advice would be reduced.
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% The BBC's Marketshare on Google - SISTRIX Login Free trialSISTRIX BlogFree ToolsAsk SISTRIXTutorialsWorkshopsAcademy Home / Blog / The BBC’ s Marketshare on Google

The BBC’ s Marketshare on Google

Johannes Beus (Author) 29.07.2016In May of this year, the BBC announced far-reaching cuts to their web presence. “Soft news“ content such as magazine articles, recipes and travel advice would be reduced.
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Charlotte Lee 1 minutes ago
The BBC’s director-general, Lord Hall of Birkenhead, said that the broadcasters’ website...
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The BBC&#8217;s director-general, Lord Hall of Birkenhead, said that the broadcasters&#8217; websites “cannot be all things to all people“. All this is nothing new. On the chart bellow, we can see that the Visibility for BBC.co.uk on Google has been decreasing for years.
Andrew Wilson Member
access_time 10 minutes ago
The BBC’s director-general, Lord Hall of Birkenhead, said that the broadcasters’ websites “cannot be all things to all people“. All this is nothing new. On the chart bellow, we can see that the Visibility for BBC.co.uk on Google has been decreasing for years.
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Ella Rodriguez 2 minutes ago
Mainly due to two reasons: Visibility Index value for BBC.co.uk on Google.co.uk(1) On 26 February 20...
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Christopher Lee 5 minutes ago
(2) In 2004 the BBC used the Public Value Test as the cornerstone of its manifesto for the renewal o...
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Mainly due to two reasons: Visibility Index value for BBC.co.uk on Google.co.uk(1) On 26 February 2010 the BBC’s web output was cut by 50%, with online staff numbers and budgets reduced by 25% in a bid to scale back BBC operations and allow commercial rivals more room. On 24 January 2011, the confirmed cuts of 25% were announced, leaving a £34 million shortfall.
Madison Singh Member
access_time 6 minutes ago
Mainly due to two reasons: Visibility Index value for BBC.co.uk on Google.co.uk(1) On 26 February 2010 the BBC’s web output was cut by 50%, with online staff numbers and budgets reduced by 25% in a bid to scale back BBC operations and allow commercial rivals more room. On 24 January 2011, the confirmed cuts of 25% were announced, leaving a £34 million shortfall.
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(2) In 2004 the BBC used the Public Value Test as the cornerstone of its manifesto for the renewal of its charter. The BBC took on a pioneering role in this endeavour.
Mia Anderson Member
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(2) In 2004 the BBC used the Public Value Test as the cornerstone of its manifesto for the renewal of its charter. The BBC took on a pioneering role in this endeavour.
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5 years ago, the BBC.co.uk had a Visibility Index of 1,000 points on Google. Today, they are left with 628 points. The BBC pretty much reduced its marketshare on Google by 37% over the past 5 years.
Lily Watson Moderator
access_time 5 minutes ago
5 years ago, the BBC.co.uk had a Visibility Index of 1,000 points on Google. Today, they are left with 628 points. The BBC pretty much reduced its marketshare on Google by 37% over the past 5 years.
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Henry Schmidt 4 minutes ago
So what does this Visibility Index value of 628 points actually mean today?ContentsContentsHow big i...
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Sofia Garcia 2 minutes ago
At position 19, we have the Dailymail.co.uk with 327 points (List of top 100 Domains in the UK). The...
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So what does this Visibility Index value of 628 points actually mean today?ContentsContentsHow big is the BBC co uk on Google Breaking the Visibility Index score for the BBC down into hosts directories and URLsDirectories on BBC co ukHostnames on BBC co ukURLs on BBC co ukBBC Recipes going from BBC co uk food to BBCgoodfood comFinal thoughts <h2>How big is the BBC co uk on Google </h2> List of the Top 20 Domains on Google.co.ukIf we look at the top 20 of the most visible domains for the UK, we will find the BBC on position number 8, a heavyweight with 628 points. Directly below them we have the commercial domain TheGuardian.com, with 563 points.
Brandon Kumar Member
access_time 18 minutes ago
So what does this Visibility Index value of 628 points actually mean today?ContentsContentsHow big is the BBC co uk on Google Breaking the Visibility Index score for the BBC down into hosts directories and URLsDirectories on BBC co ukHostnames on BBC co ukURLs on BBC co ukBBC Recipes going from BBC co uk food to BBCgoodfood comFinal thoughts

How big is the BBC co uk on Google

List of the Top 20 Domains on Google.co.ukIf we look at the top 20 of the most visible domains for the UK, we will find the BBC on position number 8, a heavyweight with 628 points. Directly below them we have the commercial domain TheGuardian.com, with 563 points.
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At position 19, we have the Dailymail.co.uk with 327 points (List of top 100 Domains in the UK). The BBC.co.uk has 25,900,000 indexed URLs within Google. They rank for about 2,44 million popular keywords on Google and for 469,105 of those on the first page of Google’s search results.
Mason Rodriguez Member
access_time 7 minutes ago
At position 19, we have the Dailymail.co.uk with 327 points (List of top 100 Domains in the UK). The BBC.co.uk has 25,900,000 indexed URLs within Google. They rank for about 2,44 million popular keywords on Google and for 469,105 of those on the first page of Google’s search results.
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Another 62,115 keywords have rankings within image- and news-verticals. Keyword distribution on Google for Images and News for the BBC.co.ukRunning a direct keyword comparison with the BBC’s nearest competitors, TheGuardian.com and Dailymail.co.uk, we can see that the BBC.co.uk and TheGuardian.com have 56% of keywords in common, and a 49% overlap between the BBC and Dailymail.co.uk.
Jack Thompson Member
access_time 8 minutes ago
Another 62,115 keywords have rankings within image- and news-verticals. Keyword distribution on Google for Images and News for the BBC.co.ukRunning a direct keyword comparison with the BBC’s nearest competitors, TheGuardian.com and Dailymail.co.uk, we can see that the BBC.co.uk and TheGuardian.com have 56% of keywords in common, and a 49% overlap between the BBC and Dailymail.co.uk.
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Julia Zhang 2 minutes ago
They are clearly competitors, no doubt about it. Keyword-overlap between the BBC, the Guardian and t...
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They are clearly competitors, no doubt about it. Keyword-overlap between the BBC, the Guardian and the DailyMail <h2>Breaking the Visibility Index score for the BBC down into hosts directories and URLs</h2>The BBC is going to cut “soft news“ content, such as magazine articles, recipes and travel advice. The BBC.co.uk contains a variety of content ranging from news, sport, music, science, technology and entertainment, amongst other things.
Aria Nguyen Member
access_time 27 minutes ago
They are clearly competitors, no doubt about it. Keyword-overlap between the BBC, the Guardian and the DailyMail

Breaking the Visibility Index score for the BBC down into hosts directories and URLs

The BBC is going to cut “soft news“ content, such as magazine articles, recipes and travel advice. The BBC.co.uk contains a variety of content ranging from news, sport, music, science, technology and entertainment, amongst other things.
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Brandon Kumar 14 minutes ago
60 of the 256 directories on BBC.co.uk with measurable Visibility on Google are actually quite relev...
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Sophie Martin 27 minutes ago
If we were to treat the directory as a domain, it would actually take position 44 of the Top 100 UK ...
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60 of the 256 directories on BBC.co.uk with measurable Visibility on Google are actually quite relevant to the entire domain (list of directories). <h3>Directories on BBC co uk</h3> Let us take a closer look at the most visible directory overall on the BBC.co.uk: /news/.
Chloe Santos Moderator
access_time 20 minutes ago
60 of the 256 directories on BBC.co.uk with measurable Visibility on Google are actually quite relevant to the entire domain (list of directories).

Directories on BBC co uk

Let us take a closer look at the most visible directory overall on the BBC.co.uk: /news/.
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Victoria Lopez 16 minutes ago
If we were to treat the directory as a domain, it would actually take position 44 of the Top 100 UK ...
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Kevin Wang 13 minutes ago
The travel directory on BBC.co.uk (https://www.bbc.co.uk/travel/) is all about motorways and traffic...
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If we were to treat the directory as a domain, it would actually take position 44 of the Top 100 UK Domains by itself. This directory alone was clearly more visible than the entire domain Mirror.co.uk, until recently, and still is more visible than Independent.co.uk: Visibility Index for BBC.co.uk/news/, Mirror.co.uk and Independent.co.ukTo get an idea of just how big some of the BBC’s directories &#8211; such as /schools/ and /food/ &#8211; are, I would like to compare their Visibility on Google with the Visibility of the entire domain Rollingstone.com, which comes in at position 99 of the Top 100 UK Domains. Visibility Index for Rollingstone.com vs directories on BBC.co.ukThe travel section is also on the BBC&#8217;s chopping board, but we cannot explore this section in the UK, as it is hosted on BBC.com/travel/ and not available in the UK.
Daniel Kumar Member
access_time 33 minutes ago
If we were to treat the directory as a domain, it would actually take position 44 of the Top 100 UK Domains by itself. This directory alone was clearly more visible than the entire domain Mirror.co.uk, until recently, and still is more visible than Independent.co.uk: Visibility Index for BBC.co.uk/news/, Mirror.co.uk and Independent.co.ukTo get an idea of just how big some of the BBC’s directories – such as /schools/ and /food/ – are, I would like to compare their Visibility on Google with the Visibility of the entire domain Rollingstone.com, which comes in at position 99 of the Top 100 UK Domains. Visibility Index for Rollingstone.com vs directories on BBC.co.ukThe travel section is also on the BBC’s chopping board, but we cannot explore this section in the UK, as it is hosted on BBC.com/travel/ and not available in the UK.
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Luna Park 29 minutes ago
The travel directory on BBC.co.uk (https://www.bbc.co.uk/travel/) is all about motorways and traffic...
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Emma Wilson 30 minutes ago
It is important to note that they have a hostname called news.bbc.co.uk, which, at the moment, only ...
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The travel directory on BBC.co.uk (https://www.bbc.co.uk/travel/) is all about motorways and traffic news. <h3>Hostnames on BBC co uk</h3> Looking at the domain BBC.co.uk, we find that the BBC prefers to use directories over hostnames (list of hostnames).
Isabella Johnson Member
access_time 12 minutes ago
The travel directory on BBC.co.uk (https://www.bbc.co.uk/travel/) is all about motorways and traffic news.

Hostnames on BBC co uk

Looking at the domain BBC.co.uk, we find that the BBC prefers to use directories over hostnames (list of hostnames).
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Ryan Garcia 12 minutes ago
It is important to note that they have a hostname called news.bbc.co.uk, which, at the moment, only ...
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Natalie Lopez 2 minutes ago
Right below Microsoft.com (190,19), but ahead of Google.co.uk (169,05) and Nih.gov (166,87). In othe...
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It is important to note that they have a hostname called news.bbc.co.uk, which, at the moment, only ranks for archived or timeless news. But if we added the Visibility of bbc.co.uk/news/ (150,7 points) and the news.bbc.co.uk (23 points) host together, we get 173,7 points of Visibility on Google. Visibility for news.bbc.co.uk and bbc.co.uk/news/on GoogleThis would put the news section of BBC.co.uk at position 37 of the Top 100 most Visible UK domains.
Julia Zhang Member
access_time 65 minutes ago
It is important to note that they have a hostname called news.bbc.co.uk, which, at the moment, only ranks for archived or timeless news. But if we added the Visibility of bbc.co.uk/news/ (150,7 points) and the news.bbc.co.uk (23 points) host together, we get 173,7 points of Visibility on Google. Visibility for news.bbc.co.uk and bbc.co.uk/news/on GoogleThis would put the news section of BBC.co.uk at position 37 of the Top 100 most Visible UK domains.
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Julia Zhang 31 minutes ago
Right below Microsoft.com (190,19), but ahead of Google.co.uk (169,05) and Nih.gov (166,87). In othe...
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Daniel Kumar 34 minutes ago

URLs on BBC co uk

Google can understand the relation between content and domains very well,...
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Right below Microsoft.com (190,19), but ahead of Google.co.uk (169,05) and Nih.gov (166,87). In other words, this one section of the BBC domain would be 8 places above the entire Mirror.co.uk domain.
Amelia Singh Moderator
access_time 70 minutes ago
Right below Microsoft.com (190,19), but ahead of Google.co.uk (169,05) and Nih.gov (166,87). In other words, this one section of the BBC domain would be 8 places above the entire Mirror.co.uk domain.
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Julia Zhang 64 minutes ago

URLs on BBC co uk

Google can understand the relation between content and domains very well,...
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Andrew Wilson 62 minutes ago
This URL alone has about as much Visibility on Google.co.uk as the entire McDonalds.com domain: Visi...
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<h3>URLs on BBC co uk</h3> Google can understand the relation between content and domains very well, and when Google considers you to be an authority on a subject matter, if you like or not, you will also start to rank for keywords that you do not even use on your site or which you would have never expected to rank for. It is on you, what you decide to do with this. The BBC.co.uk holds such an authority for some topics, that their URL for the subject &#8220;weather in London&#8221; is more visible than the large majority of domains in the UK.
Grace Liu Member
access_time 15 minutes ago

URLs on BBC co uk

Google can understand the relation between content and domains very well, and when Google considers you to be an authority on a subject matter, if you like or not, you will also start to rank for keywords that you do not even use on your site or which you would have never expected to rank for. It is on you, what you decide to do with this. The BBC.co.uk holds such an authority for some topics, that their URL for the subject “weather in London” is more visible than the large majority of domains in the UK.
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James Smith 10 minutes ago
This URL alone has about as much Visibility on Google.co.uk as the entire McDonalds.com domain: Visi...
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Harper Kim 8 minutes ago

BBC Recipes going from BBC co uk food to BBCgoodfood com

In his blog post BBC ´Recipes �...
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This URL alone has about as much Visibility on Google.co.uk as the entire McDonalds.com domain: Visibility of just one of the BBCs URLs vs McDonalds.com on Google.co.ukThe URL http://www.bbc.co.uk/weather/2643743 ranks for 2,336 keywords related to “weather london“. The most remarkable thing here is the fact that 2.100 of these keywords rank on the first page of the search results (see the entire list of keywords).
Sofia Garcia Member
access_time 16 minutes ago
This URL alone has about as much Visibility on Google.co.uk as the entire McDonalds.com domain: Visibility of just one of the BBCs URLs vs McDonalds.com on Google.co.ukThe URL http://www.bbc.co.uk/weather/2643743 ranks for 2,336 keywords related to “weather london“. The most remarkable thing here is the fact that 2.100 of these keywords rank on the first page of the search results (see the entire list of keywords).
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Mia Anderson 5 minutes ago

BBC Recipes going from BBC co uk food to BBCgoodfood com

In his blog post BBC ´Recipes �...
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Scarlett Brown 10 minutes ago
If that is what they are planning, then let us look at some of Dan’s quotes in his article:The...
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<h2>BBC Recipes going from BBC co uk food to BBCgoodfood com</h2> In his blog post BBC ´Recipes – A Possible Explanation’, Dan Barker gives us a detailed step-by-step explanation of what went on with the BBC&#8217;s plans. In response to the petition to save the site bbc.co.uk/food/ (with more than 100,000 signatures), the BBC clarified the following: Petition response from the BBCAs Dan explains, the central question is: why did the BBC simply announce that they were closing ‘BBC Food’, without explaining that they’d be moving the content to ‘BBC Good Food’?
Audrey Mueller Member
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BBC Recipes going from BBC co uk food to BBCgoodfood com

In his blog post BBC ´Recipes – A Possible Explanation’, Dan Barker gives us a detailed step-by-step explanation of what went on with the BBC’s plans. In response to the petition to save the site bbc.co.uk/food/ (with more than 100,000 signatures), the BBC clarified the following: Petition response from the BBCAs Dan explains, the central question is: why did the BBC simply announce that they were closing ‘BBC Food’, without explaining that they’d be moving the content to ‘BBC Good Food’?
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Jack Thompson 17 minutes ago
If that is what they are planning, then let us look at some of Dan’s quotes in his article:The...
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Lily Watson 17 minutes ago
In effect, they take a directory full of taxpayer funded content, such as bbc.co.uk/food/ – a ...
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If that is what they are planning, then let us look at some of Dan&#8217;s quotes in his article:The ‘BBC Food’ section of the overall BBC site competes with ‘BBC Good Food’, which is a completely separate website.‘BBC Good Food’ is part of BBC Worldwide, the commercial arm of the BBC which is charged with maximising profit inn order to help fund the overall BBC. BBC Worldwide is a £1bn+ company, which generated just under £140m profit last year, and passed £226m across to the parent organisation (ie. theoretically keeping the license fee down).If the BBC close ‘BBC Food’, and migrate the most valuable content across to ‘BBC Good Food’, this increases the likelihood of them making profit.
Ethan Thomas Member
access_time 54 minutes ago
If that is what they are planning, then let us look at some of Dan’s quotes in his article:The ‘BBC Food’ section of the overall BBC site competes with ‘BBC Good Food’, which is a completely separate website.‘BBC Good Food’ is part of BBC Worldwide, the commercial arm of the BBC which is charged with maximising profit inn order to help fund the overall BBC. BBC Worldwide is a £1bn+ company, which generated just under £140m profit last year, and passed £226m across to the parent organisation (ie. theoretically keeping the license fee down).If the BBC close ‘BBC Food’, and migrate the most valuable content across to ‘BBC Good Food’, this increases the likelihood of them making profit.
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In effect, they take a directory full of taxpayer funded content, such as bbc.co.uk/food/ &#8211; a directory that itself is as visible as the entire Rollingstone.com website, or in other words, there are only about 98 domains, of the millions of domains in the UK, which are more visible &#8211; and shift it to their commercial arm: Visibility Index for BBC.co.uk/food/ and BBCgoodfood.com on GoogleIf we were to see a 1:1 Visibility transfer from bbc.co.uk/food/ to bbcgoodfood.com, then BBC Good Food would jump from position 63 to number 38 of the most visible domains in the United Kingdom. Thereby increasing their marketshare by 56%, while, at the same time, getting rid of a competing domain. <h2>Final thoughts</h2> The Visibility Index is a reference number for a domain’s visibility in Google’s search result pages.
David Cohen Member
access_time 38 minutes ago
In effect, they take a directory full of taxpayer funded content, such as bbc.co.uk/food/ – a directory that itself is as visible as the entire Rollingstone.com website, or in other words, there are only about 98 domains, of the millions of domains in the UK, which are more visible – and shift it to their commercial arm: Visibility Index for BBC.co.uk/food/ and BBCgoodfood.com on GoogleIf we were to see a 1:1 Visibility transfer from bbc.co.uk/food/ to bbcgoodfood.com, then BBC Good Food would jump from position 63 to number 38 of the most visible domains in the United Kingdom. Thereby increasing their marketshare by 56%, while, at the same time, getting rid of a competing domain.

Final thoughts

The Visibility Index is a reference number for a domain’s visibility in Google’s search result pages.
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Natalie Lopez 5 minutes ago
It will therefore also express a domain’s marketshare on Google. Where this is concerned, it i...
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While both domains have close to the same number or ranking keywords, we see a much larger Visibilit...
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It will therefore also express a domain&#8217;s marketshare on Google. Where this is concerned, it is not important for just how many keywords you rank, because we also consider the search volume for each keyword and the click probabilities for the ranking positions within the keywords.&nbsp;An example: TheGuardian.com ranks for 2,86 million keywords on Google.co.uk and the Dailymail.co.uk ranks for 2.82 million keywords.
Scarlett Brown Member
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It will therefore also express a domain’s marketshare on Google. Where this is concerned, it is not important for just how many keywords you rank, because we also consider the search volume for each keyword and the click probabilities for the ranking positions within the keywords. An example: TheGuardian.com ranks for 2,86 million keywords on Google.co.uk and the Dailymail.co.uk ranks for 2.82 million keywords.
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Mason Rodriguez 2 minutes ago
While both domains have close to the same number or ranking keywords, we see a much larger Visibilit...
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While both domains have close to the same number or ranking keywords, we see a much larger Visibility on Google for the BBC, which itself &#8220;only&#8221; ranks for 2,44 million keywords (a good 400.000 fewer keywords than the other two).&nbsp;This is due to the fact that the BBC either ranks on better positions for their keywords or they rank for keywords with a higher search volume, or both. I hope you enjoyed this weeks post and we wish you a nice weekend!
Thomas Anderson Member
access_time 21 minutes ago
While both domains have close to the same number or ranking keywords, we see a much larger Visibility on Google for the BBC, which itself “only” ranks for 2,44 million keywords (a good 400.000 fewer keywords than the other two). This is due to the fact that the BBC either ranks on better positions for their keywords or they rank for keywords with a higher search volume, or both. I hope you enjoyed this weeks post and we wish you a nice weekend!
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