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%Start Send Your Email Marketing Messages as Multipart GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Email, Messaging, & Video Calls &gt; Email <h1> Send Your Email Marketing Messages as Multipart Alternative</h1> By Heinz Tschabitscher Heinz Tschabitscher Writer University of Vienna A former freelance contributor who has reviewed hundreds of email programs and services since 1997. lifewire's editorial guidelines Updated on February 25, 2021 Tweet Share Email Tweet Share Email Email Yahoo!
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%Start Send Your Email Marketing Messages as Multipart GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Email, Messaging, & Video Calls > Email

Send Your Email Marketing Messages as Multipart Alternative

By Heinz Tschabitscher Heinz Tschabitscher Writer University of Vienna A former freelance contributor who has reviewed hundreds of email programs and services since 1997. lifewire's editorial guidelines Updated on February 25, 2021 Tweet Share Email Tweet Share Email Email Yahoo!
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Ryan Garcia 2 minutes ago
Mail Gmail Some users have set their email preferences to accept messages in HTML format, while othe...
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Mail Gmail Some users have set their email preferences to accept messages in HTML format, while others may have chosen to receive emails only in plain text to combat privacy and security issues. ​If you're sending a marketing email, sending your messages as multipart alternative will display your message correctly in either HTML or plain text formatting, so you'll be able to reach more of your prospects.
William Brown Member
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Mail Gmail Some users have set their email preferences to accept messages in HTML format, while others may have chosen to receive emails only in plain text to combat privacy and security issues. ​If you're sending a marketing email, sending your messages as multipart alternative will display your message correctly in either HTML or plain text formatting, so you'll be able to reach more of your prospects.
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<h2> What Is Multipart Alternative </h2> Multipart/alternative emails contain both plain text and HTML. What a user sees depends on their set preferences or what&#39;s allowed by their email client. If an email client can&#39;t render HTML messages, it will display the plain text version.
Natalie Lopez Member
access_time 15 minutes ago

What Is Multipart Alternative

Multipart/alternative emails contain both plain text and HTML. What a user sees depends on their set preferences or what's allowed by their email client. If an email client can't render HTML messages, it will display the plain text version.
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HTML-enabled email programs will usually show the rich HTML version unless users have set a preference for plain-text email only. Sending multipart alternative messages is a great solution to reach all your subscribers without having to maintain two separate lists. <h2> How It Works </h2> To deliver your marketing messages as multipart/alternative emails, make sure your email marketing software or service provider supports this format.
Andrew Wilson Member
access_time 12 minutes ago
HTML-enabled email programs will usually show the rich HTML version unless users have set a preference for plain-text email only. Sending multipart alternative messages is a great solution to reach all your subscribers without having to maintain two separate lists.

How It Works

To deliver your marketing messages as multipart/alternative emails, make sure your email marketing software or service provider supports this format.
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Jack Thompson 8 minutes ago
Some service providers create a plain text version of your HTML messages automatically, but it's...
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How Does Multipart Alternative Work

Multipart alternative emails make use of the MIME em...
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Some service providers create a plain text version of your HTML messages automatically, but it&#39;s important to verify the quality of that message. Usually, you&#39;ll compose both a rich HTML version of your message and a plain text equivalent, and then send them together as one multipart alternative message. The process differs depending on your email marketing software or service, so check the process for your particular tool.
Natalie Lopez Member
access_time 15 minutes ago
Some service providers create a plain text version of your HTML messages automatically, but it's important to verify the quality of that message. Usually, you'll compose both a rich HTML version of your message and a plain text equivalent, and then send them together as one multipart alternative message. The process differs depending on your email marketing software or service, so check the process for your particular tool.
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Lily Watson 6 minutes ago

How Does Multipart Alternative Work

Multipart alternative emails make use of the MIME em...
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Hannah Kim 12 minutes ago
Rather than showing all versions of the email, it displays only the preferred version. The alternati...
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<h2> How Does Multipart Alternative Work </h2> Multipart alternative emails make use of the MIME email standard. The individual parts are sent similarly to attached files, so email programs recognize them as alternative versions.
Madison Singh Member
access_time 12 minutes ago

How Does Multipart Alternative Work

Multipart alternative emails make use of the MIME email standard. The individual parts are sent similarly to attached files, so email programs recognize them as alternative versions.
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Emma Wilson 10 minutes ago
Rather than showing all versions of the email, it displays only the preferred version. The alternati...
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Lily Watson 7 minutes ago
This is where the versions differ. With multipart alternative marketing emails, the content types wi...
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Rather than showing all versions of the email, it displays only the preferred version. The alternative versions in a multipart/alternative email are separated by a boundary marker, which is identical for all versions. Each email version also has a MIME content type assigned.
James Smith Moderator
access_time 28 minutes ago
Rather than showing all versions of the email, it displays only the preferred version. The alternative versions in a multipart/alternative email are separated by a boundary marker, which is identical for all versions. Each email version also has a MIME content type assigned.
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Dylan Patel 19 minutes ago
This is where the versions differ. With multipart alternative marketing emails, the content types wi...
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This is where the versions differ. With multipart alternative marketing emails, the content types will typically be &#34;text/plain&#34; and &#34;text/HTML.&#34; The types follow each other, and email programs will usually display the last version they&#39;re capable of showing. This means &#34;text/plain&#34; followed by &#34;text/HTML&#34; in multipart alternative emails unless users have set a certain preference.
Sofia Garcia Member
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This is where the versions differ. With multipart alternative marketing emails, the content types will typically be "text/plain" and "text/HTML." The types follow each other, and email programs will usually display the last version they're capable of showing. This means "text/plain" followed by "text/HTML" in multipart alternative emails unless users have set a certain preference.
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Zoe Mueller 5 minutes ago

Multipart Alternative Example

The source of an email using multipart alternative formatti...
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Nathan Chen 5 minutes ago
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<h2> Multipart Alternative Example </h2> The source of an email using multipart alternative formatting could look like this: From: Sender <br />To: recipient&#64;example.com<br />Subject: Example<br />Date: Fri, 13 Nov 2015 19:36:00 &#43;0000 (GMT)<br />MIME-version: 1.0<br />Content-type: multipart/alternative;<br /> boundary&#61;&#34;Boundary_MA2&#34;<br />--Boundary_MA2<br />Content-type: text/plain; CHARSET&#61;US-ASCII; format&#61;flowed<br />Content-transfer-encoding: 7BIT<br />This is but a test.<br />--Boundary_MA2<br />Content-type: text/html; CHARSET&#61;US-ASCII<br />Content-transfer-encoding: 7BIT<br />This is but a test.<br/>--Boundary_MA2--<br/> Was this page helpful? Thanks for letting us know!
Amelia Singh Moderator
access_time 9 minutes ago

Multipart Alternative Example

The source of an email using multipart alternative formatting could look like this: From: Sender
To: recipient@example.com
Subject: Example
Date: Fri, 13 Nov 2015 19:36:00 +0000 (GMT)
MIME-version: 1.0
Content-type: multipart/alternative;
boundary="Boundary_MA2"
--Boundary_MA2
Content-type: text/plain; CHARSET=US-ASCII; format=flowed
Content-transfer-encoding: 7BIT
This is but a test.
--Boundary_MA2
Content-type: text/html; CHARSET=US-ASCII
Content-transfer-encoding: 7BIT
This is but a test.
--Boundary_MA2--
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Plain-Text Emails How to Send HTML Email How to View the Source of a Message in Gmail How to Load Images in a Message in Evolution How to Change Email Format to HTML or Plain Text in Outlook Using Rich HTML in an Outlook.com Signature How to Compose Messages in HTML or Plain Text How to Send a Plain Text Message in Outlook How to Prevent Mac OS X Mail From Breaking Links How to Insert an Inline Image in an Outlook Message Read Your Outlook Email in Plain Text to Avoid Privacy Threats How to Add Rich Formatting to Text in iPhone Mail Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies
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