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%Begin Rachel Maddow Replacement Alex Wagner Is Struggling for Ratings IndieWire &times; Continue to IndieWire SKIP AD You will be redirected back to your article in seconds Back to IndieWire News All News Galleries Lists Box Office Trailers Festivals Thompson on Hollywood Film All Film Reviews Interviews Profiles of a Partnership 2022 Best Movies of 2022, So Far 2022 Fall Movie Preview 2023 Oscars &#8217;90s Week Best of the Decade Video Podcasts TV All TV Reviews Interviews 2022 Fall TV Preview 2022 Emmys Best TV Shows of 2022, So Far Influencers: The Craft of TV 2022 Video Podcasts Awards All Awards 2023 Oscar Predictions TV Awards Calendar Film Awards Calendar Thompson on Hollywood Influencers: Profiles of a Partnership 2022 Awards Spotlight Spring 2022 Craft Considerations Top of the Line Animation Podcasts Video All Video Podcasts Consider This Conversations Toolkit Sundance Studio Awards Spotlight Winter 2022 Tune In Shop Gift Guides Tech Movies and TV to Buy and Stream More About Team How to Pitch Stories and Articles to IndieWire Advertise with IndieWire Confidential Tips News All News Galleries Lists Box Office Trailers Festivals Thompson on Hollywood Film All Film Reviews Interviews Profiles of a Partnership 2022 Best Movies of 2022, So Far 2022 Fall Movie Preview 2023 Oscars &#8217;90s Week Best of the Decade Video Podcasts TV All TV Reviews Interviews 2022 Fall TV Preview 2022 Emmys Best TV Shows of 2022, So Far Influencers: The Craft of TV 2022 Video Podcasts Awards All Awards 2023 Oscar Predictions TV Awards Calendar Film Awards Calendar Thompson on Hollywood Influencers: Profiles of a Partnership 2022 Awards Spotlight Spring 2022 Craft Considerations Top of the Line Animation Podcasts Video All Video Podcasts Consider This Conversations Toolkit Sundance Studio Awards Spotlight Winter 2022 Tune In Shop Gift Guides Tech Movies and TV to Buy and Stream More About Team How to Pitch Stories and Articles to IndieWire Advertise with IndieWire Confidential Tips <h1>Rachel Maddow&#8217 s Replacement Is No Rachel Maddow</h1> <h2>We gave the Alex Wagner Tonight anchor eight weeks to right the ratings ship It didn t happen </h2> Tony Maglio Oct 10, 2022 6:15 pm @tonymaglio Share This Article Reddit LinkedIn WhatsApp Email Print Talk Alex Wagner replaced Rachel Maddow in MSNBC primetime on August 16, 2022. MSNBC Alex Wagner had a tough assignment: Take over Rachel Maddow&#8217;s 9 p.m.
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%Begin Rachel Maddow Replacement Alex Wagner Is Struggling for Ratings IndieWire × Continue to IndieWire SKIP AD You will be redirected back to your article in seconds Back to IndieWire News All News Galleries Lists Box Office Trailers Festivals Thompson on Hollywood Film All Film Reviews Interviews Profiles of a Partnership 2022 Best Movies of 2022, So Far 2022 Fall Movie Preview 2023 Oscars ’90s Week Best of the Decade Video Podcasts TV All TV Reviews Interviews 2022 Fall TV Preview 2022 Emmys Best TV Shows of 2022, So Far Influencers: The Craft of TV 2022 Video Podcasts Awards All Awards 2023 Oscar Predictions TV Awards Calendar Film Awards Calendar Thompson on Hollywood Influencers: Profiles of a Partnership 2022 Awards Spotlight Spring 2022 Craft Considerations Top of the Line Animation Podcasts Video All Video Podcasts Consider This Conversations Toolkit Sundance Studio Awards Spotlight Winter 2022 Tune In Shop Gift Guides Tech Movies and TV to Buy and Stream More About Team How to Pitch Stories and Articles to IndieWire Advertise with IndieWire Confidential Tips News All News Galleries Lists Box Office Trailers Festivals Thompson on Hollywood Film All Film Reviews Interviews Profiles of a Partnership 2022 Best Movies of 2022, So Far 2022 Fall Movie Preview 2023 Oscars ’90s Week Best of the Decade Video Podcasts TV All TV Reviews Interviews 2022 Fall TV Preview 2022 Emmys Best TV Shows of 2022, So Far Influencers: The Craft of TV 2022 Video Podcasts Awards All Awards 2023 Oscar Predictions TV Awards Calendar Film Awards Calendar Thompson on Hollywood Influencers: Profiles of a Partnership 2022 Awards Spotlight Spring 2022 Craft Considerations Top of the Line Animation Podcasts Video All Video Podcasts Consider This Conversations Toolkit Sundance Studio Awards Spotlight Winter 2022 Tune In Shop Gift Guides Tech Movies and TV to Buy and Stream More About Team How to Pitch Stories and Articles to IndieWire Advertise with IndieWire Confidential Tips

Rachel Maddow’ s Replacement Is No Rachel Maddow

We gave the Alex Wagner Tonight anchor eight weeks to right the ratings ship It didn t happen

Tony Maglio Oct 10, 2022 6:15 pm @tonymaglio Share This Article Reddit LinkedIn WhatsApp Email Print Talk Alex Wagner replaced Rachel Maddow in MSNBC primetime on August 16, 2022. MSNBC Alex Wagner had a tough assignment: Take over Rachel Maddow’s 9 p.m.
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Jack Thompson 1 minutes ago
MSNBC time slot and try not to lose viewers. After eight weeks, it’s not a mission accomplishe...
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Nathan Chen 1 minutes ago
Since “Alex Wagner Tonight” began in mid-August, it has averaged 1.581 million total vie...
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MSNBC time slot and try not to lose viewers. After eight weeks, it&#8217;s not a mission accomplished.
Nathan Chen Member
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MSNBC time slot and try not to lose viewers. After eight weeks, it’s not a mission accomplished.
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Since &#8220;Alex Wagner Tonight&#8221; began in mid-August, it has averaged 1.581 million total viewers per evening according to Nielsen. Of that tally, 147,000 viewers come from the 25-54 demographic - the key age range sought by news programming advertisers.
Mia Anderson Member
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Since “Alex Wagner Tonight” began in mid-August, it has averaged 1.581 million total viewers per evening according to Nielsen. Of that tally, 147,000 viewers come from the 25-54 demographic - the key age range sought by news programming advertisers.
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Henry Schmidt 2 minutes ago
Wagner’s averages are down 30 percent and 49 percent, respectively, from “The Rachel Mad...
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Wagner&#8217;s averages are down 30 percent and 49 percent, respectively, from &#8220;The Rachel Maddow Show&#8221; during the same eight-week period in 2021. Yes, Wagner has shed nearly one-third of Maddow&#8217;s audience and roughly half the nightly demo number. Before announcing her intentions to step away, Maddow had been dangerously close to league-leader Sean Hannity&#8217;s Fox News Channel program.
Sebastian Silva Member
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Wagner’s averages are down 30 percent and 49 percent, respectively, from “The Rachel Maddow Show” during the same eight-week period in 2021. Yes, Wagner has shed nearly one-third of Maddow’s audience and roughly half the nightly demo number. Before announcing her intentions to step away, Maddow had been dangerously close to league-leader Sean Hannity’s Fox News Channel program.
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These days, no one at Fox is nervous. While contrasting like-periods is generally considered the fairest way to look at the transition, it&#8217;s not the only way.
Ethan Thomas Member
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These days, no one at Fox is nervous. While contrasting like-periods is generally considered the fairest way to look at the transition, it’s not the only way.
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Christopher Lee 7 minutes ago
Wagner’s first eight weeks are actually pretty close to Maddow’s final eight weeks in te...
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Wagner&#8217;s first eight weeks are actually pretty close to Maddow&#8217;s final eight weeks in terms of overall viewers. By that POV, the new 9 o&#8217;clock host is down only 3 percent; Wagner is down 28 percent in the demo, however. <h3>Related</h3> Netflix Has a Top 10 Rival to &#039;Stranger Things 4&#039;: It&#039;s a Show That NBC Canceled &#039;Fire Country&#039; Is Hot, &#039;The Real Love Boat&#039; Is Not: 9 New Broadcast Shows Ranked by Premiere Viewers <h3>Related</h3> The 100 Best Movies of the &#039;90s &#039;White Noise&#039;: All the Details on Noah Baumbach&#039;s Film Starring Adam Driver and Greta Gerwig The writing for &#8220;Maddow&#8221; was on the wall months before the long-time host signed off on May 1, 2022; Wagner took over on August 16.
Nathan Chen Member
access_time 6 minutes ago
Wagner’s first eight weeks are actually pretty close to Maddow’s final eight weeks in terms of overall viewers. By that POV, the new 9 o’clock host is down only 3 percent; Wagner is down 28 percent in the demo, however.

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Netflix Has a Top 10 Rival to 'Stranger Things 4': It's a Show That NBC Canceled 'Fire Country' Is Hot, 'The Real Love Boat' Is Not: 9 New Broadcast Shows Ranked by Premiere Viewers

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The 100 Best Movies of the '90s 'White Noise': All the Details on Noah Baumbach's Film Starring Adam Driver and Greta Gerwig The writing for “Maddow” was on the wall months before the long-time host signed off on May 1, 2022; Wagner took over on August 16.
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Mason Rodriguez 3 minutes ago
Between tenures, “MSNBC Prime” aired Tuesday-Friday and was hosted by a rotation of anch...
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Ethan Thomas 4 minutes ago
“Come for the mysteriously distraught U.S. Senator weeping at his desk, stay for the stolen ma...
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Between tenures, &#8220;MSNBC Prime&#8221; aired Tuesday-Friday and was hosted by a rotation of anchors, including Wagner. A little more tempered positivity: Wagner is up quite a bit from that three-and-a-half-month placeholder programming. Maddow launched her new podcast on Monday, titled &#8220;Rachel Maddow Presents: Ultra.&#8221; Her first two episodes posted this morning.
David Cohen Member
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Between tenures, “MSNBC Prime” aired Tuesday-Friday and was hosted by a rotation of anchors, including Wagner. A little more tempered positivity: Wagner is up quite a bit from that three-and-a-half-month placeholder programming. Maddow launched her new podcast on Monday, titled “Rachel Maddow Presents: Ultra.” Her first two episodes posted this morning.
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Audrey Mueller 1 minutes ago
“Come for the mysteriously distraught U.S. Senator weeping at his desk, stay for the stolen ma...
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David Cohen 1 minutes ago
Launch day! First two episodes of my new podcast — “Rachel Maddow Presents: Ultra” just posted...
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&#8220;Come for the mysteriously distraught U.S. Senator weeping at his desk, stay for the stolen machine guns!&#8221; she teased on Twitter.
Joseph Kim Member
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“Come for the mysteriously distraught U.S. Senator weeping at his desk, stay for the stolen machine guns!” she teased on Twitter.
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Audrey Mueller 6 minutes ago
Launch day! First two episodes of my new podcast — “Rachel Maddow Presents: Ultra” just posted...
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Aria Nguyen 8 minutes ago
Senator weeping at his desk, stay for the stolen machine guns!https://t.co/pWPaCpzNhr - Rachel Maddo...
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Launch day! First two episodes of my new podcast — “Rachel Maddow Presents: Ultra” just posted this morning. Come for the mysteriously distraught U.S.
Grace Liu Member
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Launch day! First two episodes of my new podcast — “Rachel Maddow Presents: Ultra” just posted this morning. Come for the mysteriously distraught U.S.
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Evelyn Zhang 2 minutes ago
Senator weeping at his desk, stay for the stolen machine guns!https://t.co/pWPaCpzNhr - Rachel Maddo...
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Lucas Martinez 3 minutes ago
Year-to-date in Wagner’s 9 p.m. hour, CNN’s “AC 360” has dropped 45 percent ...
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Senator weeping at his desk, stay for the stolen machine guns!https://t.co/pWPaCpzNhr - Rachel Maddow MSNBC (@maddow) October 10, 2022 MSNBC is not alone in its declines; it&#8217;s not even the biggest loser in terms of total audience. While MSNBC is ceding ground to perennial No. 1 Fox News Channel, CNN is down in the deepest dumps.
Julia Zhang Member
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Senator weeping at his desk, stay for the stolen machine guns!https://t.co/pWPaCpzNhr - Rachel Maddow MSNBC (@maddow) October 10, 2022 MSNBC is not alone in its declines; it’s not even the biggest loser in terms of total audience. While MSNBC is ceding ground to perennial No. 1 Fox News Channel, CNN is down in the deepest dumps.
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Nathan Chen 12 minutes ago
Year-to-date in Wagner’s 9 p.m. hour, CNN’s “AC 360” has dropped 45 percent ...
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Year-to-date in Wagner&#8217;s 9 p.m. hour, CNN&#8217;s &#8220;AC 360&#8221; has dropped 45 percent both overall and in the demo; MSNBC is down 36 percent overall (and -52 percent in the demo); Fox News&#8217; &#8220;Hannity&#8221; is down 1 percent overall (-8 percent in the demo). The trend is not totally specific to the time slot: In primetime (8 p.m.
Scarlett Brown Member
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Year-to-date in Wagner’s 9 p.m. hour, CNN’s “AC 360” has dropped 45 percent both overall and in the demo; MSNBC is down 36 percent overall (and -52 percent in the demo); Fox News’ “Hannity” is down 1 percent overall (-8 percent in the demo). The trend is not totally specific to the time slot: In primetime (8 p.m.
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Henry Schmidt 3 minutes ago
to 11 p.m.), CNN is down 40 percent overall (-44 percent in the demo) this year; MSNBC is down 28 pe...
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to 11 p.m.), CNN is down 40 percent overall (-44 percent in the demo) this year; MSNBC is down 28 percent overall (-46 percent in the demo), and Fox is up 1 percent overall (down 5 percent in the demo). It&#8217;s worth noting that we&#8217;re just entering the midterm elections period; the comparable weeks from 2021 were off cycle.
Thomas Anderson Member
access_time 36 minutes ago
to 11 p.m.), CNN is down 40 percent overall (-44 percent in the demo) this year; MSNBC is down 28 percent overall (-46 percent in the demo), and Fox is up 1 percent overall (down 5 percent in the demo). It’s worth noting that we’re just entering the midterm elections period; the comparable weeks from 2021 were off cycle.
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Madison Singh 16 minutes ago
In other words, it’s not the calendar itself that’s dragging cable-news programming down...
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Dylan Patel 20 minutes ago
Still, it’s too early to banish Wagner to the morning shift like Cooper’s former primeti...
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In other words, it&#8217;s not the calendar itself that&#8217;s dragging cable-news programming down. Nine o&#8217;clock champ Hannity averaged 2.7 million total viewers during Wagner&#8217;s brief tenure; the key demo contributed 353,000 of those, more than twice Wagner&#8217;s 25-54 audience. CNN at 9 p.m., which is Anderson Cooper&#8217;s turf, has settled for less than half Wagner&#8217;s overall audience - but &#8220;AC 360&#8221; has actually drawn 7,000 more demo viewers than Wagner.
Emma Wilson Admin
access_time 52 minutes ago
In other words, it’s not the calendar itself that’s dragging cable-news programming down. Nine o’clock champ Hannity averaged 2.7 million total viewers during Wagner’s brief tenure; the key demo contributed 353,000 of those, more than twice Wagner’s 25-54 audience. CNN at 9 p.m., which is Anderson Cooper’s turf, has settled for less than half Wagner’s overall audience - but “AC 360” has actually drawn 7,000 more demo viewers than Wagner.
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James Smith 19 minutes ago
Still, it’s too early to banish Wagner to the morning shift like Cooper’s former primeti...
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Sophie Martin 22 minutes ago
This Article is related to: Television and tagged Alex Wagner, CNN, MSNBC, Rachel Maddow, TV Ratings...
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Still, it&#8217;s too early to banish Wagner to the morning shift like Cooper&#8217;s former primetime colleague Don Lemon; give her another eight weeks. Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.
Victoria Lopez Member
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Still, it’s too early to banish Wagner to the morning shift like Cooper’s former primetime colleague Don Lemon; give her another eight weeks. Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.
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Rachel Maddow Replacement Alex Wagner Is Struggling for Ratings IndieWire × Continue to Indie...
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This Article is related to: Television and tagged Alex Wagner, CNN, MSNBC, Rachel Maddow, TV Ratings <br> Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox Subscribe <h2> Podcasts </h2> Listen to these IndieWire podcasts. <h3> Oscar Season Is a Battle Between Mainstream and Arthouse Movies </h3> <h3> Paul Schrader Survives Hospital Scare and Says &#8216 I Will Direct Again&#8217 </h3> <h3> The Film Industry Continues to Diversify but It s Never Enough — NYFF Director Explains All </h3> <h2> Craft </h2> Interviews with leading film and TV creators about their process and craft. <h3> Oscars 2023 How Will Last Year&#8217 s Rule Change Impact This Year&#8217 s Score Race </h3> <h3> Created in Chaos The Cinematography of &#8216 Blonde&#8217 </h3> <h3> How the &#8216 Rings of Power&#8217 VFX Teams Created the Epic Flood and Mount Doom Eruption in Episode 6 </h3> <h2>Featured Posts</h2> The 100 Best Movies of the &#8217;90s The 100 Best Movies of the Decade 60 Must-See New Movies to Watch This Fall Season Fall TV Preview: The 20 Shows You&#8217;ll Want to Watch &#8216;White Lotus&#8217; Season 2 Sets Premiere Date: All the Details for the Series&#8217; Italy-Bound Return ad
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This Article is related to: Television and tagged Alex Wagner, CNN, MSNBC, Rachel Maddow, TV Ratings
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