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Nissan Wants All-New Altima To Make Americans Love Sedans Again
Sep. 13, 2018 5:50 PM ET by Jay Traugott / 28 Comments But is any sedan, no matter how good, able to accomplish this?
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Chloe Santos 4 minutes ago
Despite a nationwide slow-down in sedan sales, Nissan decided to press ahead with a redesigned Altim...
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Lucas Martinez 5 minutes ago
Fortunately, Nissan is confident it will find success. Automotive News spoke to Nissan North America...
Despite a nationwide slow-down in sedan sales, Nissan decided to press ahead with a redesigned Altima, first revealed last spring in New York. As it's about to arrive in showrooms for the 2019 model year, the new Nissan Altima has quite a task ahead of it: how to survive in a crossover popularity firestorm.
Fortunately, Nissan is confident it will find success. Automotive News spoke to Nissan North America Chairman Denis Le Vot a few days ago about this very subject.
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Scarlett Brown 6 minutes ago
"People are looking for tech," Le Vot said. "There used to be less tech in a D sedan....
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Evelyn Zhang 5 minutes ago
The D-segment is also known as the mid-size segment, and the new Altima comes with "tech featur...
"People are looking for tech," Le Vot said. "There used to be less tech in a D sedan. Now we're getting back with the most concentrated technology we've ever had." Nissan North America, Inc.
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Hannah Kim 6 minutes ago
The D-segment is also known as the mid-size segment, and the new Altima comes with "tech featur...
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Madison Singh 12 minutes ago
In fact, it's the world's first production-ready variable compression turbo engine. Will tha...
The D-segment is also known as the mid-size segment, and the new Altima comes with "tech features" such as several safety technologies including ProPilot Assist and Safety Shield 360. Even its 2.0-liter turbocharged four-cylinder engine is advanced thanks to "variable compression" technology.
In fact, it's the world's first production-ready variable compression turbo engine. Will that, along with the new Altima's bold styling, especially up front, be enough to lure customers away from not only competitors like the Toyota Camry, Honda Accord, and Mazda 6, but also Nissan's very own bread and butter, the Rogue crossover?
Only time will tell. Based on sales of the outgoing Altima, however, we already have a clear enough picture of the new model's uphill battle.
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Elijah Patel 31 minutes ago
Sales of the Altima in the US were off by 16 percent this year, while overall midsize sedan demand h...
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Mason Rodriguez 11 minutes ago
So how could things work differently for Nissan? Le Volt says the automaker is still perceived as a ...
Sales of the Altima in the US were off by 16 percent this year, while overall midsize sedan demand has dropped 16 percent as well. Nissan This is just one of the many reasons why Ford decided to get out of the sedan business.
So how could things work differently for Nissan? Le Volt says the automaker is still perceived as a "car brand", which sounds a bit odd given its massive crossover success.
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Oliver Taylor 17 minutes ago
But Le Volt remains optimistic sedan sales will recover. "Market intelligence is telling us Gen...
But Le Volt remains optimistic sedan sales will recover. "Market intelligence is telling us Generation Z's favorite body style is sedans. The big wheel is turning." How so, according to him?
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Andrew Wilson 26 minutes ago
Budget-focused buyers may soon be unable or unwilling to pay the premium that crossovers demand, esp...
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Julia Zhang 7 minutes ago
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Budget-focused buyers may soon be unable or unwilling to pay the premium that crossovers demand, especially given that interest rates are expected to increase. Sedans are thus the best alternative, especially those that offer all-wheel drive, like the 2019 Altima.
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Charlotte Lee 8 minutes ago
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Oliver Taylor 3 minutes ago
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Chloe Santos 7 minutes ago
Nissan Wants All-New Altima To Make Americans Love Sedans Again CarBuzz News Features New Cars Used...
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Mason Rodriguez 37 minutes ago
Despite a nationwide slow-down in sedan sales, Nissan decided to press ahead with a redesigned Altim...