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Multiple Instagram Accounts Are More Useful Than You’d Think GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Opinion News &gt; Social Media <h1> Multiple Instagram Accounts Are More Useful Than You’d Think</h1> <h2> Good for business and good for you</h2> By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years.
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Multiple Instagram Accounts Are More Useful Than You’d Think GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Opinion News > Social Media

Multiple Instagram Accounts Are More Useful Than You’d Think

Good for business and good for you

By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years.
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lifewire's editorial guidelines Published on December 8, 2021 12:21PM EST Fact checked by Jerri Ledf...
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lifewire's editorial guidelines Published on December 8, 2021 12:21PM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others.
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lifewire's editorial guidelines Published on December 8, 2021 12:21PM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others.
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Hannah Kim 1 minutes ago
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Joseph Kim 4 minutes ago
Facebook wins here because it gets to add all those extra signups to its new-users metric. But multi...
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lifewire's fact checking process Tweet Share Email Tweet Share Email Social Media Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> Instagram is encouraging users to sign up for multiple accounts.These accounts can be linked, so you don’t have to log out to switch between them.Facebook may count all these sign-ups as new users.<br/> SHTTEFAN / Unsplash A cynical person might say Instagram&#39;s multiple-account promotion is all about padding its user numbers, but it could actually be useful. Instagram has been encouraging users to sign up for more accounts for a while now. If you do, you can either link that account to the one(s) you have already, or you can make it a separate account.
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lifewire's fact checking process Tweet Share Email Tweet Share Email Social Media Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming

Key Takeaways

Instagram is encouraging users to sign up for multiple accounts.These accounts can be linked, so you don’t have to log out to switch between them.Facebook may count all these sign-ups as new users.
SHTTEFAN / Unsplash A cynical person might say Instagram's multiple-account promotion is all about padding its user numbers, but it could actually be useful. Instagram has been encouraging users to sign up for more accounts for a while now. If you do, you can either link that account to the one(s) you have already, or you can make it a separate account.
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Facebook wins here because it gets to add all those extra signups to its new-users metric. But multiple accounts might be a good thing for users, too.
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Facebook wins here because it gets to add all those extra signups to its new-users metric. But multiple accounts might be a good thing for users, too.
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Hannah Kim 1 minutes ago
"As an author/speaker," Christine Eberle told Lifewire via email, "I use two Instagram accounts: one...
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"As an author/speaker," Christine Eberle told Lifewire via email, "I use two Instagram accounts: one personal, one professional. My professional followers don't need to see all those pictures of dogs, meals, and sunrises!" <h2> Keep It Simple </h2> If you've been using Instagram for a while, perhaps you follow many people. A new account might seem like a fresh start, and Instagram is indeed billing it that way.
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"As an author/speaker," Christine Eberle told Lifewire via email, "I use two Instagram accounts: one personal, one professional. My professional followers don't need to see all those pictures of dogs, meals, and sunrises!"

Keep It Simple

If you've been using Instagram for a while, perhaps you follow many people. A new account might seem like a fresh start, and Instagram is indeed billing it that way.
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One of its sign-up notifications suggests you can "keep up with a smaller group of friends," for example. Or perhaps you might like one account for work and one for personal use.
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One of its sign-up notifications suggests you can "keep up with a smaller group of friends," for example. Or perhaps you might like one account for work and one for personal use.
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David Cohen 2 minutes ago
Or you're sick of following some folks but don't want them to see you've unfollowed them.  I us...
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Or you're sick of following some folks but don't want them to see you've unfollowed them.&nbsp; I use two Instagram accounts: one personal, one professional. There are many good reasons to create a second or third Instagram account.
Ryan Garcia Member
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Or you're sick of following some folks but don't want them to see you've unfollowed them.  I use two Instagram accounts: one personal, one professional. There are many good reasons to create a second or third Instagram account.
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And because it’s easy to switch between them without logging out of one account and back into another, you can almost treat your accounts like separate tabs of the app. <h2> Keep It Professional </h2> Professionals can benefit, too.
Brandon Kumar Member
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And because it’s easy to switch between them without logging out of one account and back into another, you can almost treat your accounts like separate tabs of the app.

Keep It Professional

Professionals can benefit, too.
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Isabella Johnson 1 minutes ago
Marketers, PR people, anyone who has to follow lots of people—can benefit from some account segreg...
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Grace Liu 6 minutes ago
"People now have two choices: dedicate their own account to a topic, or create a new account for...
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Marketers, PR people, anyone who has to follow lots of people—can benefit from some account segregation. For example, one respondent to my requests for comment, Dymphe Mensink, a travel content creator, told me she uses two accounts, one for personal use and another for business.&nbsp; &#34;Besides my main account where I post all kinds of travel photos and videos, I have a separate account for selling photo presets,&#34; says Mensink. &#34;An extra account allows me to refer to that account in my posts by tagging, which makes it easier for my followers to find my presets, which is better for selling them.&#34; ian dooley / Unsplash Designer, UX expert, and multiple-Instagram-account user Geoffrey Crofte agrees: &#34;It&#39;s well known in the industry of video, shorts, and imagery that having a one-topic account is the best way to grow your followers,&#34; Crofte told Lifewire via email.
Natalie Lopez Member
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Marketers, PR people, anyone who has to follow lots of people—can benefit from some account segregation. For example, one respondent to my requests for comment, Dymphe Mensink, a travel content creator, told me she uses two accounts, one for personal use and another for business.  "Besides my main account where I post all kinds of travel photos and videos, I have a separate account for selling photo presets," says Mensink. "An extra account allows me to refer to that account in my posts by tagging, which makes it easier for my followers to find my presets, which is better for selling them." ian dooley / Unsplash Designer, UX expert, and multiple-Instagram-account user Geoffrey Crofte agrees: "It's well known in the industry of video, shorts, and imagery that having a one-topic account is the best way to grow your followers," Crofte told Lifewire via email.
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&#34;People now have two choices: dedicate their own account to a topic, or create a new account for it.&#34; <h2> What s in It for Facebook </h2> Facebook, aka Meta, the owner of Facebook, makes its billions from targeted ads. And few ad platforms offer better targeting than Instagram—based purely on using it and knowing how scarily tempting those ads are. We’ve already mentioned that having more new user accounts is a good thing for a company that measures its success in terms of the size of its user base.
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"People now have two choices: dedicate their own account to a topic, or create a new account for it."

What s in It for Facebook

Facebook, aka Meta, the owner of Facebook, makes its billions from targeted ads. And few ad platforms offer better targeting than Instagram—based purely on using it and knowing how scarily tempting those ads are. We’ve already mentioned that having more new user accounts is a good thing for a company that measures its success in terms of the size of its user base.
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Noah Davis 32 minutes ago
But could these accounts also allow for even more effective and targeted advertising? Instagram "Bec...
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Audrey Mueller 21 minutes ago
Instagram users can better separate their areas of interest and create more private accounts to shar...
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But could these accounts also allow for even more effective and targeted advertising? Instagram "Because [separate accounts] essentially encourages niching down and laser-focusing content to easily-defined user clusters, it can make targeted advertising easier, which is a good thing as far as Facebook is concerned," tracking company founder Charles Helms told Lifewire via email.&nbsp; "For [Facebook parent company] Meta, this means one more place to display ads and a second hit at the same set of eyes," marketing strategist Ashley-Anne Schmidt told Lifewire via email.&nbsp; But really, everybody seems to win here.
Scarlett Brown Member
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But could these accounts also allow for even more effective and targeted advertising? Instagram "Because [separate accounts] essentially encourages niching down and laser-focusing content to easily-defined user clusters, it can make targeted advertising easier, which is a good thing as far as Facebook is concerned," tracking company founder Charles Helms told Lifewire via email.  "For [Facebook parent company] Meta, this means one more place to display ads and a second hit at the same set of eyes," marketing strategist Ashley-Anne Schmidt told Lifewire via email.  But really, everybody seems to win here.
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Instagram users can better separate their areas of interest and create more private accounts to share with a subset of their regular followers. Businesses can better control their marketing, and Facebook gets to make yet more money.
James Smith Moderator
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Instagram users can better separate their areas of interest and create more private accounts to share with a subset of their regular followers. Businesses can better control their marketing, and Facebook gets to make yet more money.
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Amelia Singh 10 minutes ago
Overall, then, multiple accounts look like a good thing.
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Overall, then, multiple accounts look like a good thing.<br/> Was this page helpful? Thanks for letting us know!
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Overall, then, multiple accounts look like a good thing.
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