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A fantastic leader - McLaren F1 hires new Chief Communications Officer from renowned football club
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Pratik Joshi Modified 24 Sep 2022 Follow Us Comment Share McLaren Racing CEO Zak Brown (Photo by Mark Thompson/Getty Images) McLaren has signed Steve Atkins as the new Chief Communications Officer. A former Chelsea team spokesperson, Atkins has more than thirty years of experience in PR.
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He was voted the most influential communicator in football from 2020 to 2022. He has also been listed as one of the top 10 most influential people in PR Week's Power Book since 2016.
Atkins left Stamford Bridge after Chelsea got sold to Ted Boehley and new management took over. Chels HQ @Chels_HQSteve Atkins, currently Director of Communications at #Chelsea Football Club, has been appointed Chief Communications Officer at McLaren Racing.
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Christopher Lee 1 minutes ago
His role will be effective from December 2022.
(@McLarenF1)15914Steve Atkins, currently Direc...
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Kevin Wang 1 minutes ago
He said:
"As it heads towards its 60th anniversary, McLaren Racing still pushes tirelessly for great...
His role will be effective from December 2022.
(@McLarenF1)15914Steve Atkins, currently Director of Communications at #Chelsea Football Club, has been appointed Chief Communications Officer at McLaren Racing. His role will be effective from December 2022.(@McLarenF1) Speaking about joining the Woking-based outfit, Atkins said:
"I am delighted to take up the position of Chief Communications Officer at McLaren Racing, an iconic global brand with a unique heritage and outstanding core values. I look forward to working with the hugely talented staff across this storied brand’s five race teams to deliver best-in-class communications for McLaren and its partners." Atkins also spoke about how the Woking-based outfit is approaching its 60th anniversary and shows no signs of stopping the advancement in the F1 scene.
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Victoria Lopez 12 minutes ago
He said:
"As it heads towards its 60th anniversary, McLaren Racing still pushes tirelessly for great...
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James Smith 12 minutes ago
Brown was quoted as saying:
"We are very excited to welcome Steve to the McLaren Racing leadership t...
He said:
"As it heads towards its 60th anniversary, McLaren Racing still pushes tirelessly for greater success and seeks to find the advantage and competitive edge in everything it does. I’m thrilled to be joining such an ambitious, innovative and impressive organisation." Atkins will be reporting directly to the team's Racing CEO Zak Brown, who is also very excited to bring in the PR specialist.
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Madison Singh 20 minutes ago
Brown was quoted as saying:
"We are very excited to welcome Steve to the McLaren Racing leadership t...
A
Audrey Mueller 16 minutes ago
Brown also highlighted Atkin's work experience and how it will be an advantage for the team. Brown s...
Brown was quoted as saying:
"We are very excited to welcome Steve to the McLaren Racing leadership team as our new Chief Communications Officer. Communications has never been more important as we look to achieve our ambitious growth plans. Steve is a fantastic leader and brings a wealth of communications experience from sport and government that will prove invaluable in helping us maximise opportunities and navigate any challenges.
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Liam Wilson 2 minutes ago
Brown also highlighted Atkin's work experience and how it will be an advantage for the team. Brown s...
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Alexander Wang 6 minutes ago
It was a smart move by the English team.
McLaren must give Oscar Piastri time to ramp up
...
Brown also highlighted Atkin's work experience and how it will be an advantage for the team. Brown said:
"He has a proven track record of delivery in some of the toughest environments. I know he will be a great fit with the team and look forward to him joining and helping us create an exciting future for McLaren Racing." The Woking-based outfit were recently stuck in the Oscar Piastri saga and remained quiet until the Contract Recognition Board hearing announced that they had a valid contract with the Australian Driver.
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Sofia Garcia 11 minutes ago
It was a smart move by the English team.
McLaren must give Oscar Piastri time to ramp up
...
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Sophia Chen 13 minutes ago
Maude@schumihoneycan’t wait for oscar piastri to keep up his championship streak and win the wdc n...
It was a smart move by the English team.
McLaren must give Oscar Piastri time to ramp up
The English team poached Oscar Piastri from Alpine last month after a month-long drama which resulted in the matter being taken to the Contract Recognition Board.
Maude@schumihoneycan’t wait for oscar piastri to keep up his championship streak and win the wdc next year 1227can’t wait for oscar piastri to keep up his championship streak and win the wdc next year Andreas Seidl says the young Australian, who replaces Daniel Ricciardo, will be given time to prove himself. He said:
"I am fully aware of the challenge this poses for Oscar.
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Ethan Thomas 34 minutes ago
I am fully aware that we need to give him the time to ramp up. I think we’ve shown in the past wit...
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Ethan Thomas 32 minutes ago
Tell us in the comments below.. Poll : 0 votes Quick Links More from Sportskeeda Edited by James Mey...
I am fully aware that we need to give him the time to ramp up. I think we’ve shown in the past with Lando that we’re a team that can be a good place for a rookie’s debut in F1."
It will be interesting to see how well the young Australian performs next season. What's your favorite race of the 2022 season so far?
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Jack Thompson 16 minutes ago
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Nathan Chen 23 minutes ago
McLaren hires former Chelsea spokesperson as Chief Communications Officer × Follow Us Create N...
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Ethan Thomas 4 minutes ago
He was voted the most influential communicator in football from 2020 to 2022. He has also been liste...