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Lexus Wants To Make Its Cars More Fun To Drive
Apr. 23, 2019 8:23 AM ET by Jared Rosenholtz / 13 Comments Driving dynamics will be high on the priority list.
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Zoe Mueller 2 minutes ago
We recently had a chance to drive the 2020 Lexus RC F Track Edition in its natural habitat, a race t...
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Amelia Singh 2 minutes ago
Previous reports indicated Lexus already has plans to introduce more Track Edition models beyond the...
We recently had a chance to drive the 2020 Lexus RC F Track Edition in its natural habitat, a race track. With more than 170 pounds taken out of the car and various other fine tuning adjustments, the Track Edition feels like a substantial improvement over the standard car. We had a chance to sit down with David Christ, Vice President and General Manager of Lexus to talk about the RC F Track Edition and how the luxury automaker plans to continue its performance strategy.
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Joseph Kim 2 minutes ago
Previous reports indicated Lexus already has plans to introduce more Track Edition models beyond the...
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William Brown Member
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Thursday, 08 May 2025
Previous reports indicated Lexus already has plans to introduce more Track Edition models beyond the 2020 RC F but the reality may not be so concrete. Christ explained: "We haven't had a lot of sales history yet. So we have to see how it's received and go from there.
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Zoe Mueller 4 minutes ago
But more broadly, I think we're working on improving the performance of all of our products. And...
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Julia Zhang 10 minutes ago
"We do consumer research all of the time," Christ said. "The consumers, particularly ...
But more broadly, I think we're working on improving the performance of all of our products. And whether it's a unique Track Edition strategy or it's an overall brand improvement in performance. Both are areas that we're looking at." We asked Christ to elaborate on what it would look like if Lexus made improvements in performance across its entire lineup, particularly in regards to sportier models from the F Sport and F lineups.
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Ryan Garcia 8 minutes ago
"We do consumer research all of the time," Christ said. "The consumers, particularly ...
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Mia Anderson 1 minutes ago
I wouldn't say there's any one specific area that is the single focus but I think we're ...
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Aria Nguyen Member
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"We do consumer research all of the time," Christ said. "The consumers, particularly in the coupe and sedan area, say being fun-to-drive and driving dynamics are important purchase reasons.
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Natalie Lopez 16 minutes ago
I wouldn't say there's any one specific area that is the single focus but I think we're ...
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Joseph Kim 19 minutes ago
"We all love that engine and you all love it," Christ conveyed. "When you look into e...
I wouldn't say there's any one specific area that is the single focus but I think we're looking across the lineup trying to develop or improve our performance strategy. The RC and RC F changes that have just come through are an example of us fine-tuning our performance chops so to speak."
Lexus has promised to continue to produce its 5.0-liter V8 for as long as possible.
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Sophie Martin 4 minutes ago
"We all love that engine and you all love it," Christ conveyed. "When you look into e...
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Andrew Wilson Member
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"We all love that engine and you all love it," Christ conveyed. "When you look into engines and drivetrains it gets into local regulations, global regulations, cafe greenhouse gas requirements, there's a lot of factors that influence what engines we can produce.
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Oliver Taylor 9 minutes ago
If we can make it work with all of the regulations around it, then we'll keep going with it.&quo...
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Madison Singh 3 minutes ago
"We are trying to develop our powertrain strategy so we are placing bets on all technologies. W...
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Jack Thompson Member
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If we can make it work with all of the regulations around it, then we'll keep going with it." Following up on an earlier report that a high-performance variant of the LC called the LC F was imminent, Christ said "I have no idea what he's talking about," in reference to statements made by Moe Durand, Lexus International Strategic Communications Senior Manager, on "something big" coming to LC later this year. Lexus may be ready to cheekily tease us with its new high-performance grand tourer but it certainly isn't ready to confirm anything. Christ did tell us that the brand remains open to powertrains for future performance cars.
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Elijah Patel 6 minutes ago
"We are trying to develop our powertrain strategy so we are placing bets on all technologies. W...
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Charlotte Lee 32 minutes ago
So we have development in all of those areas. And with LC specifically, we have what we have today, ...
"We are trying to develop our powertrain strategy so we are placing bets on all technologies. We're focused on hybrids, we're working on an EV plan, obviously, the internal combustion engine is going to be around for a while.
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Ethan Thomas 13 minutes ago
So we have development in all of those areas. And with LC specifically, we have what we have today, ...
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Isabella Johnson 2 minutes ago
We're just not prepared to announce anything else." As for an expansion of the F brand, we ...
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Harper Kim Member
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So we have development in all of those areas. And with LC specifically, we have what we have today, and then I think we're still working on what that will look like going forward.
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Mia Anderson 4 minutes ago
We're just not prepared to announce anything else." As for an expansion of the F brand, we ...
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William Brown 10 minutes ago
"Our performance strategy on F has been on the car side of our lineup. It's been coupes and...
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William Brown Member
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We're just not prepared to announce anything else." As for an expansion of the F brand, we asked Christ if we might see the F badge placed on a performance SUV in the near future. So many other brands are developing high-performance SUVs, it would make sense for Lexus to compete.
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Lily Watson 17 minutes ago
"Our performance strategy on F has been on the car side of our lineup. It's been coupes and...
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Daniel Kumar 8 minutes ago
"I think it's feasible that they could branch over into the SUV side of the lineup, but we ...
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Evelyn Zhang Member
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"Our performance strategy on F has been on the car side of our lineup. It's been coupes and sedans," Christ explained.
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Noah Davis 38 minutes ago
"I think it's feasible that they could branch over into the SUV side of the lineup, but we ...
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Charlotte Lee 8 minutes ago
Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the...
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Victoria Lopez Member
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"I think it's feasible that they could branch over into the SUV side of the lineup, but we don't have any immediate plans to do."
So for all of you enthusiasts out there who hate seeing sedans and coupe die off in favor of SUVs, it looks like Lexus still believes cars are the way to go for performance models.
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Lexus RC F Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large.
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Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the...
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Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible.
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