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% It’s Time for Google to Nix the Pixel A-Series Lineup GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Opinion News &gt; Phones <h1> It’s Time for Google to Nix the Pixel A-Series Lineup</h1> <h2> Spreading itself too thin could hurt future Pixel phones</h2> By Joshua Hawkins Joshua Hawkins Freelance Technology Reporter Full Sail University Josh Hawkins is a freelance writer for Lifewire who loves writing about the latest tech and gadgets that help make people’s lives easier. As an avid gamer and VR enthusiast, he also enjoys diving deep into the technology that helps bring those kinds of experiences to life.
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% It’s Time for Google to Nix the Pixel A-Series Lineup GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Opinion News > Phones

It’s Time for Google to Nix the Pixel A-Series Lineup

Spreading itself too thin could hurt future Pixel phones

By Joshua Hawkins Joshua Hawkins Freelance Technology Reporter Full Sail University Josh Hawkins is a freelance writer for Lifewire who loves writing about the latest tech and gadgets that help make people’s lives easier. As an avid gamer and VR enthusiast, he also enjoys diving deep into the technology that helps bring those kinds of experiences to life.
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lifewire's editorial guidelines Published on November 5, 2021 12:20PM EDT Fact checked by Jerri Ledf...
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's ...
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lifewire's editorial guidelines Published on November 5, 2021 12:20PM EDT Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994.
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lifewire's editorial guidelines Published on November 5, 2021 12:20PM EDT Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994.
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Phones Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> Rumors about a Pixel 6a releasing in 2022 are already starting to make the rounds.While cheaper options are always nice, Google shifting its focus away from higher-end phones could ultimately hurt the future of its Pixel phones.The premium look and feel are a big part of what has helped make the Pixel 6 so successful and well-liked.<br/> Google Growing chip shortages and the threat of spreading its focus too thin are chief reasons Google should avoid the A-series Pixel phones, at least for a few years.
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Phones Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming

Key Takeaways

Rumors about a Pixel 6a releasing in 2022 are already starting to make the rounds.While cheaper options are always nice, Google shifting its focus away from higher-end phones could ultimately hurt the future of its Pixel phones.The premium look and feel are a big part of what has helped make the Pixel 6 so successful and well-liked.
Google Growing chip shortages and the threat of spreading its focus too thin are chief reasons Google should avoid the A-series Pixel phones, at least for a few years.
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The Google Pixel 6 and Pixel 6 Pro have finally been released, giving us a good taste of what to expect from Google’s first in-house processing chip. Despite the announcements being less than a few months old, rumors about a Pixel 6a have started to swirl. With the current state of the industry and the number of chip shortages plaguing manufacturers right now, shifting focus to a cheaper device could pull resources from its current and future flagship options.
Oliver Taylor Member
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The Google Pixel 6 and Pixel 6 Pro have finally been released, giving us a good taste of what to expect from Google’s first in-house processing chip. Despite the announcements being less than a few months old, rumors about a Pixel 6a have started to swirl. With the current state of the industry and the number of chip shortages plaguing manufacturers right now, shifting focus to a cheaper device could pull resources from its current and future flagship options.
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James Smith 2 minutes ago
While Google has created a name for itself by offering more budget-friendly phone options, shifting ...
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Zoe Mueller 2 minutes ago
Not only did Google have to deliver on a powerful new chip that is made in-house, but it also had to...
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While Google has created a name for itself by offering more budget-friendly phone options, shifting focus back to those cheaper options could lead the brand to stagnate once more. <h2> Navigating Obstacles </h2> To call the launch of the Pixel 6 an act of overcoming obstacles is an understatement.
Ryan Garcia Member
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While Google has created a name for itself by offering more budget-friendly phone options, shifting focus back to those cheaper options could lead the brand to stagnate once more.

Navigating Obstacles

To call the launch of the Pixel 6 an act of overcoming obstacles is an understatement.
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Not only did Google have to deliver on a powerful new chip that is made in-house, but it also had to overcome the stigma surrounding the Pixel lineup as a whole. Since the introduction of the first Pixel phone in 2016, Google’s smartphone lineup has never fared as well as phones from other manufacturers like Samsung and Apple. Compare the highest number of Pixel phones sold in one year—more than 7 million—to Apple’s iPhone sales of the same year—more than 40 million, and the difference is staggering.
Lucas Martinez Moderator
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Not only did Google have to deliver on a powerful new chip that is made in-house, but it also had to overcome the stigma surrounding the Pixel lineup as a whole. Since the introduction of the first Pixel phone in 2016, Google’s smartphone lineup has never fared as well as phones from other manufacturers like Samsung and Apple. Compare the highest number of Pixel phones sold in one year—more than 7 million—to Apple’s iPhone sales of the same year—more than 40 million, and the difference is staggering.
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Luna Park 5 minutes ago
Sales of Pixel phones have remained so slow that Google only planned to produce 800,000 Pixel 5 devi...
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Thanks to the Google-made chip inside, as well as the way Google has blended more premium hardware w...
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Sales of Pixel phones have remained so slow that Google only planned to produce 800,000 Pixel 5 devices in 2020, a low bar compared to many other manufacturers. But, the Pixel 6 has a chance to be different.
Charlotte Lee Member
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Sales of Pixel phones have remained so slow that Google only planned to produce 800,000 Pixel 5 devices in 2020, a low bar compared to many other manufacturers. But, the Pixel 6 has a chance to be different.
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Thanks to the Google-made chip inside, as well as the way Google has blended more premium hardware with its already great software, the company believes it will double the sales it saw in 2019 before the end of 2021. In fact, it’s already ramping up production to do so.
Harper Kim Member
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Thanks to the Google-made chip inside, as well as the way Google has blended more premium hardware with its already great software, the company believes it will double the sales it saw in 2019 before the end of 2021. In fact, it’s already ramping up production to do so.
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If Google were to follow the standards that it has set in the past, then we would expect a Pixel 6a to drop sometime near the start of fall 2022. By that time, Google could already be working on plans for another flagship device, like a Pixel 7.
Zoe Mueller Member
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If Google were to follow the standards that it has set in the past, then we would expect a Pixel 6a to drop sometime near the start of fall 2022. By that time, Google could already be working on plans for another flagship device, like a Pixel 7.
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Victoria Lopez 7 minutes ago
If it chooses to pursue a cheaper option, it has to be able to meet the needs of producing both its ...
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Victoria Lopez 5 minutes ago
And the Pixel 6 isn’t the only thing Google is working on. It’s also working to create Google-ma...
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If it chooses to pursue a cheaper option, it has to be able to meet the needs of producing both its new flagship and its cheaper variant, which could be hard with the current chip shortages that are plaguing manufacturers like Apple. While Google doesn’t rely on Qualcomm or other third-party manufacturers to create its chipsets, it still needs to be able to provide all the materials needed to make them.&nbsp; The Pixel 6 is the beginning of a new age for Google-made phones.
Ella Rodriguez Member
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If it chooses to pursue a cheaper option, it has to be able to meet the needs of producing both its new flagship and its cheaper variant, which could be hard with the current chip shortages that are plaguing manufacturers like Apple. While Google doesn’t rely on Qualcomm or other third-party manufacturers to create its chipsets, it still needs to be able to provide all the materials needed to make them.  The Pixel 6 is the beginning of a new age for Google-made phones.
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Elijah Patel 7 minutes ago
And the Pixel 6 isn’t the only thing Google is working on. It’s also working to create Google-ma...
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Mason Rodriguez 3 minutes ago
The introduction of another mid-range phone, when the standard Pixel 6 already hits that price point...
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And the Pixel 6 isn’t the only thing Google is working on. It’s also working to create Google-made chips for Chromebooks and tablets, further spreading its focus.
Henry Schmidt Member
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And the Pixel 6 isn’t the only thing Google is working on. It’s also working to create Google-made chips for Chromebooks and tablets, further spreading its focus.
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Hannah Kim 54 minutes ago
The introduction of another mid-range phone, when the standard Pixel 6 already hits that price point...
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Mia Anderson 25 minutes ago

The Cost of Saving Money

But there’s another factor to consider here. In most cases, at...
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The introduction of another mid-range phone, when the standard Pixel 6 already hits that price point, would only tighten the pipeline the company is already working with. To make matters worse, it could possibly drive up the cost of the phone itself, as Google wouldn’t be able to produce as many due to material scarcity.
Scarlett Brown Member
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The introduction of another mid-range phone, when the standard Pixel 6 already hits that price point, would only tighten the pipeline the company is already working with. To make matters worse, it could possibly drive up the cost of the phone itself, as Google wouldn’t be able to produce as many due to material scarcity.
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Sebastian Silva 8 minutes ago

The Cost of Saving Money

But there’s another factor to consider here. In most cases, at...
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Harper Kim 7 minutes ago
We’ve seen this happen time and time again with budget-friendly devices, including past Pixel phon...
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<h2> The Cost of Saving Money </h2> But there’s another factor to consider here. In most cases, at least when it comes to technology, budget offerings come at the prices they do because of the sacrifices they make. Cheaper material is used to make the body and some more premium features like larger screens, higher refresh rates, and camera types might be cut.
Evelyn Zhang Member
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The Cost of Saving Money

But there’s another factor to consider here. In most cases, at least when it comes to technology, budget offerings come at the prices they do because of the sacrifices they make. Cheaper material is used to make the body and some more premium features like larger screens, higher refresh rates, and camera types might be cut.
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Scarlett Brown 61 minutes ago
We’ve seen this happen time and time again with budget-friendly devices, including past Pixel phon...
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Aria Nguyen 61 minutes ago
The Pixel 6 is the beginning of a new age for Google-made phones, and it’s time for Google to full...
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We’ve seen this happen time and time again with budget-friendly devices, including past Pixel phones. With the Pixel 6 already cutting most of the &#39;premium&#39; features the lineup offers, is there really anything left to cut? Are the sacrifices Google would have to make to bring the price down to fit the A-series phones really worth it?
Zoe Mueller Member
access_time 42 minutes ago
We’ve seen this happen time and time again with budget-friendly devices, including past Pixel phones. With the Pixel 6 already cutting most of the 'premium' features the lineup offers, is there really anything left to cut? Are the sacrifices Google would have to make to bring the price down to fit the A-series phones really worth it?
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The Pixel 6 is the beginning of a new age for Google-made phones, and it’s time for Google to fully embrace that by letting the A-series rest, at least for a little while.<br/> Was this page helpful? Thanks for letting us know!
Ava White Moderator
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The Pixel 6 is the beginning of a new age for Google-made phones, and it’s time for Google to fully embrace that by letting the A-series rest, at least for a little while.
Was this page helpful? Thanks for letting us know!
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