%Start Is There a Glitter Shortage? Top TikTok Conspiracy TheoriesHome > FYISource: Getty Images
This Tiktok Highlights the Cryptic Glitter Industry — Let' s Talk Shortage Conspiracy Theories
By Bianca PiazzaOct.
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Liam Wilson 3 minutes ago
18 2022, Published 10:12 p.m. ET
Never in a million years did we think TikTokers would be losing the...
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Kevin Wang 5 minutes ago
And after we did a bit of digging, we're also invested in the sparkly matter. Who knew the glitter i...
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Mia Anderson Member
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8 minutes ago
Monday, 05 May 2025
18 2022, Published 10:12 p.m. ET
Never in a million years did we think TikTokers would be losing their minds over glitter shortage conspiracy theories, but here we are.
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Brandon Kumar 3 minutes ago
And after we did a bit of digging, we're also invested in the sparkly matter. Who knew the glitter i...
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Brandon Kumar 8 minutes ago
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TikToker Rae — aka @maxedoutmommy — posted a viral TikTok ...
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Luna Park Member
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And after we did a bit of digging, we're also invested in the sparkly matter. Who knew the glitter industry would be so cryptic?
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Grace Liu Member
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TikToker Rae — aka @maxedoutmommy — posted a viral TikTok about the puzzling alleged glitter shortage. With over 1.4 million views, her video highlights suppliers, the industry's bizarrely secretive nature, and conspiracy theories surrounding where all the glitter is going. Hilariously, in the TikTok video, Rae enthusiastically explains the situation to her husband via an informative PowerPoint presentation.
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Charlotte Lee 10 minutes ago
Her main source is a 2018 New York Times article titled “What Is Glitter?” Though the surprising...
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Ava White Moderator
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Her main source is a 2018 New York Times article titled “What Is Glitter?” Though the surprisingly juicy piece is four years old, TikTok and Reddit are blowing up the story in 2022. Let's get acquainted with all things glitter. Source: Getty ImagesArticle continues below advertisement
What is glitter
In short, glitter is "aluminum metalized polyethylene terephthalate," as detailed by The New York Times.
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Christopher Lee Member
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Monday, 05 May 2025
"Most of the glitter that adorns America’s name brand products" comes from one of two facilities. Both of them are located in New Jersey of all places. While one anonymous company refused to answer any questions (totally sketchy, but okay), Glitterex was happy to speak to The New York Times' Caity Weaver.
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Audrey Mueller 13 minutes ago
Glitterex's CEO and president, Babu Shetty, briefly explained what glitter is. Showing Caity a piece...
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Chloe Santos 16 minutes ago
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The process is complex and contains many steps, but we'll leav...
Glitterex's CEO and president, Babu Shetty, briefly explained what glitter is. Showing Caity a piece of polyester film, he said that “people might know [it] as mylar."
"It’s the same polymer as used in a water bottle, so FDA-approved. If you cut this you’d get a clear glitter.” Clear film is then metalized by evaporating aluminum.
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Joseph Kim 5 minutes ago
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The process is complex and contains many steps, but we'll leav...
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Jack Thompson Member
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The process is complex and contains many steps, but we'll leave it at that for the sake of conciseness. Not only that, but Glitterex is extremely secretive about the nitty-gritty details of the glitter-making process. Caity wasn't allowed to see or hear glitter being made (?), let alone "be in the same wing of the building as the room in which glitter was being made under any circumstance." Apparently, Glitterex's clients are also kept in the dark.
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Madison Singh 19 minutes ago
Out of the countless multinational corporations that are Glitterex clients, just Revlon, Inc. gave c...
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Madison Singh 17 minutes ago
#glitterconspiracy #glittergate #glitter #wherestheglitter original sound - Rae Source: TikTok/@max...
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Harper Kim Member
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Out of the countless multinational corporations that are Glitterex clients, just Revlon, Inc. gave consent to be named.Article continues below advertisement @maxedoutmommy But really, what is it??
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Jack Thompson 3 minutes ago
#glitterconspiracy #glittergate #glitter #wherestheglitter original sound - Rae Source: TikTok/@max...
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Dylan Patel 2 minutes ago
Obvious ones include makeup and nail polish, but if you look closely, glitter is EVERYWHERE. The NYT...
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Ryan Garcia Member
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Monday, 05 May 2025
#glitterconspiracy #glittergate #glitter #wherestheglitter original sound - Rae Source: TikTok/@maxedoutmommy
Where is all the glitter going
Though the NYT article doesn't mention a shortage, the internet is swirling with rumors concerning a shortage of the shiny microplastics. First, what products use glitter?
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Nathan Chen 12 minutes ago
Obvious ones include makeup and nail polish, but if you look closely, glitter is EVERYWHERE. The NYT...
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Elijah Patel Member
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11 minutes ago
Monday, 05 May 2025
Obvious ones include makeup and nail polish, but if you look closely, glitter is EVERYWHERE. The NYT article mentions that glitter is used to decorate credit cards, football helmets, and jet ski paint.
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Brandon Kumar 10 minutes ago
The reflective stuff is even used to track animals like polar bears and elephants (glitter poop!) an...
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Sebastian Silva 8 minutes ago
When asked if she knew which industry it was, she replied "Oh, God, yes." Before giggling, she conti...
The reflective stuff is even used to track animals like polar bears and elephants (glitter poop!) and prevent plywood counterfeiting. (Hidden layers of colored glitter are often inserted into plywood.) Article continues below advertisement
But Glitterex manager Lauren Dyer refused to expose the industry that serves as Glitterex’s biggest market. We aren't even talking about naming a specific client, we're talking about an entire industry.
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Amelia Singh 5 minutes ago
When asked if she knew which industry it was, she replied "Oh, God, yes." Before giggling, she conti...
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Noah Davis 6 minutes ago
“Oh, you’d be able to see something. But it’s — yeah, I can’t," she said. What does it mea...
When asked if she knew which industry it was, she replied "Oh, God, yes." Before giggling, she continued, saying "And you would never guess it. Let’s just leave it at that.” As for why she wouldn't reveal the industry, she relayed it's "because they don’t want anyone to know that it’s glitter.” Okay, we need to know. Upon inspection, Lauren said it would be difficult to tell that this product includes glitter.
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Henry Schmidt 5 minutes ago
“Oh, you’d be able to see something. But it’s — yeah, I can’t," she said. What does it mea...
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Charlotte Lee 5 minutes ago
However, considering jet ski paint and "automotive grade pigments" are brought up in the article, Ra...
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Dylan Patel Member
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14 minutes ago
Monday, 05 May 2025
“Oh, you’d be able to see something. But it’s — yeah, I can’t," she said. What does it mean?Article continues below advertisement @chuppl where did the glitter go #glitter #conspiracy original sound - jack Source: TikTok/@chuppl
TikTok and Reddit boast conspiracy theories about the mysterious glitter-purchasing industry
TikToker Rae — who is seemingly very invested in the strange glitter conundrum — shared that the leading theory on TikTok and Reddit surrounds boat paint.
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Audrey Mueller 5 minutes ago
However, considering jet ski paint and "automotive grade pigments" are brought up in the article, Ra...
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Isabella Johnson 7 minutes ago
Interesting. Another theory targets the toothpaste industry....
However, considering jet ski paint and "automotive grade pigments" are brought up in the article, Rae doesn't believe that this industry/product is to blame. We like the way she thinks. Article continues below advertisement
Other theories point to beaches, as some people believe fine glitter is being mixed with sand to make the landscapes more attractive.
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James Smith Moderator
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32 minutes ago
Monday, 05 May 2025
Interesting. Another theory targets the toothpaste industry.
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Grace Liu 26 minutes ago
Rae even mentioned a 2014 article by DentalBuzz titled "Crest toothpaste embeds plastic in our gums....
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Jack Thompson 5 minutes ago
According to Cosmetic Dental Associates, the sparkly beads in many toothpastes are made of polypropy...
Rae even mentioned a 2014 article by DentalBuzz titled "Crest toothpaste embeds plastic in our gums." Oh the scandal that would be. Yes, Crest toothpaste does include plastic, but its use of aluminum oxide (a buffering agent) is seemingly not the same as the aluminum used in glitter.
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Victoria Lopez Member
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According to Cosmetic Dental Associates, the sparkly beads in many toothpastes are made of polypropylene.Article continues below advertisement @seansvv @chuppl National Glitter Shortage - My Theory #theory #glittershortage #glittertok #militarytok original sound - SEAN Source: TikTok/@seansvv
TikToker Sean — aka @seansvv — theorized that high quantities of glitter are being used for military applications. "There's actually a lot of military applications — especially when you talk about explosives and tracing explosives with very small microplastics," Sean said. "Meaning you can ID specific explosives just by using a microscope at blast locations." So, what are your theories?
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Brandon Kumar Member
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(Could the culprit perchance make edible products?)AdvertisementMore from Distractify
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