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%Start How Video Streaming Could Become Even More Fractured GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News &gt; Home Theater & Entertainment <h1> How Video Streaming Could Become Even More Fractured</h1> <h2> Arguing over the split</h2> By Joshua Hawkins Joshua Hawkins Freelance Technology Reporter Full Sail University Josh Hawkins is a freelance writer for Lifewire who loves writing about the latest tech and gadgets that help make people’s lives easier.
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%Start How Video Streaming Could Become Even More Fractured GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News > Home Theater & Entertainment

How Video Streaming Could Become Even More Fractured

Arguing over the split

By Joshua Hawkins Joshua Hawkins Freelance Technology Reporter Full Sail University Josh Hawkins is a freelance writer for Lifewire who loves writing about the latest tech and gadgets that help make people’s lives easier.
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Harper Kim 1 minutes ago
As an avid gamer and VR enthusiast, he also enjoys diving deep into the technology that helps bring ...
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As an avid gamer and VR enthusiast, he also enjoys diving deep into the technology that helps bring those kinds of experiences to life. lifewire's editorial guidelines Updated on April 30, 2021 10:51AM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire.
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As an avid gamer and VR enthusiast, he also enjoys diving deep into the technology that helps bring those kinds of experiences to life. lifewire's editorial guidelines Updated on April 30, 2021 10:51AM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire.
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lifewire's fact checking process Tweet Share Email Tweet Share Email Home Theater & Entertainment Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> Roku and Google are currently butting heads on a deal that could cause YouTube TV to leave Roku devices.Experts believe that Roku is trying to get its customer base involved to help push Google into accepting the deal without Roku meeting its demands.There are growing concerns that programming blackouts could lead to even bigger fractures in the streaming community, which would hurt users even more. MATJAZ SLANIC / Getty Images If arguments between streaming giants like Roku and Google continue, experts worry it could lead to more fractured streaming access for users.
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lifewire's fact checking process Tweet Share Email Tweet Share Email Home Theater & Entertainment Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming

Key Takeaways

Roku and Google are currently butting heads on a deal that could cause YouTube TV to leave Roku devices.Experts believe that Roku is trying to get its customer base involved to help push Google into accepting the deal without Roku meeting its demands.There are growing concerns that programming blackouts could lead to even bigger fractures in the streaming community, which would hurt users even more. MATJAZ SLANIC / Getty Images If arguments between streaming giants like Roku and Google continue, experts worry it could lead to more fractured streaming access for users.
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The future of YouTube TV on Roku is currently unclear following a public announcement from the streaming platform that Google is pushing "anti-competitive" demands upon it. According to Roku, Google is trying to force Roku to add preferential treatment in search results and more.
Lily Watson Moderator
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The future of YouTube TV on Roku is currently unclear following a public announcement from the streaming platform that Google is pushing "anti-competitive" demands upon it. According to Roku, Google is trying to force Roku to add preferential treatment in search results and more.
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Lucas Martinez 3 minutes ago
This is just one more in a list of negotiation issues that Roku and other streaming service platform...
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This is just one more in a list of negotiation issues that Roku and other streaming service platforms have run into since cord-cutting started becoming more popular. Experts say this current spat could lead to more public quarrels in the future. "It reminds me of how carriage disputes play out with TV ads and billboards, trying to play a PR game and get customers to lobby private companies," Stephen Lovely, managing editor at CordCutting.com, told us in an email.
Thomas Anderson Member
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This is just one more in a list of negotiation issues that Roku and other streaming service platforms have run into since cord-cutting started becoming more popular. Experts say this current spat could lead to more public quarrels in the future. "It reminds me of how carriage disputes play out with TV ads and billboards, trying to play a PR game and get customers to lobby private companies," Stephen Lovely, managing editor at CordCutting.com, told us in an email.
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Ava White 10 minutes ago
"That hasn't been all that common in platform/app disputes, so it'll be interesting to s...
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&#34;That hasn&#39;t been all that common in platform/app disputes, so it&#39;ll be interesting to see if these sorts of negotiations start being played out in public more often.&#34; <h2> Cracks in the Foundation </h2> Cord-cutting used to be simple. The number of streaming services was more limited, with only a couple of subscriptions taking up the spot that cable and satellite TV had.
Isabella Johnson Member
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"That hasn't been all that common in platform/app disputes, so it'll be interesting to see if these sorts of negotiations start being played out in public more often."

Cracks in the Foundation

Cord-cutting used to be simple. The number of streaming services was more limited, with only a couple of subscriptions taking up the spot that cable and satellite TV had.
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Scarlett Brown 22 minutes ago
Now, though, so many streaming services are available, you could end up paying more than you used to...
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Emma Wilson 24 minutes ago
Sean Locke / EyeEm / Getty Images This isn’t the first time that Roku users have been locked out o...
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Now, though, so many streaming services are available, you could end up paying more than you used to for cable just to access all the shows you want to watch. And, you may have to worry about whether your streaming device can even access those services.
Scarlett Brown Member
access_time 28 minutes ago
Now, though, so many streaming services are available, you could end up paying more than you used to for cable just to access all the shows you want to watch. And, you may have to worry about whether your streaming device can even access those services.
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Dylan Patel 26 minutes ago
Sean Locke / EyeEm / Getty Images This isn’t the first time that Roku users have been locked out o...
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Sebastian Silva 5 minutes ago
It’s not an unusual tactic, and it isn’t the first time we’ve seen issues between platforms an...
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Sean Locke / EyeEm / Getty Images This isn’t the first time that Roku users have been locked out of streaming apps—or been under the threat of it. The only difference this time is that Roku has made it more public, lashing out against Google by trying to rile up its customer base.
Emma Wilson Admin
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Sean Locke / EyeEm / Getty Images This isn’t the first time that Roku users have been locked out of streaming apps—or been under the threat of it. The only difference this time is that Roku has made it more public, lashing out against Google by trying to rile up its customer base.
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Emma Wilson 34 minutes ago
It’s not an unusual tactic, and it isn’t the first time we’ve seen issues between platforms an...
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Evelyn Zhang 5 minutes ago
These disputes happen when the companies behind the broadcasts and the cable providers can’t reach...
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It’s not an unusual tactic, and it isn’t the first time we’ve seen issues between platforms and apps. It took AT&amp;T six months to release HBOMax on Roku due to negotiations with the company, and we also saw similar negotiations taking a while when NBC launched Peacock.&nbsp; &#34;Long term, I think the implication is that platform-app disputes are the new carriage disputes,&#34; Lovely explained. Carriage disputes have been fairly common in the past, especially on cable and satellite television.
Hannah Kim Member
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It’s not an unusual tactic, and it isn’t the first time we’ve seen issues between platforms and apps. It took AT&T six months to release HBOMax on Roku due to negotiations with the company, and we also saw similar negotiations taking a while when NBC launched Peacock.  "Long term, I think the implication is that platform-app disputes are the new carriage disputes," Lovely explained. Carriage disputes have been fairly common in the past, especially on cable and satellite television.
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These disputes happen when the companies behind the broadcasts and the cable providers can’t reach an agreement on the cost to retransmit the content to their customers. Most often, carriage disputes lead to programming blackouts of certain content on the affected channels. Roku and Fox came close to some programming issues back in 2020, but the two companies managed to cut a deal at the last moment.
Mason Rodriguez Member
access_time 20 minutes ago
These disputes happen when the companies behind the broadcasts and the cable providers can’t reach an agreement on the cost to retransmit the content to their customers. Most often, carriage disputes lead to programming blackouts of certain content on the affected channels. Roku and Fox came close to some programming issues back in 2020, but the two companies managed to cut a deal at the last moment.
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Dylan Patel 17 minutes ago
Before, cord-cutting was a good way to avoid this, as having a streaming device gave you access to a...
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Ella Rodriguez 5 minutes ago
That hasn't been all that common in platform/app disputes, so it'll be interesting to see if...
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Before, cord-cutting was a good way to avoid this, as having a streaming device gave you access to all the services you needed. But, if we start to see apps cherry-picking which platforms they are available on, it could lead to users having to purchase multiple streaming devices to access all the services they want—or risk being locked out. <h2> A Bumpy Road Ahead </h2> The concerns that these movements could effectively lead to content blackouts is something users need to pay attention to, especially if companies continue to bring the public into their negotiations, as Roku has this time around.
Joseph Kim Member
access_time 22 minutes ago
Before, cord-cutting was a good way to avoid this, as having a streaming device gave you access to all the services you needed. But, if we start to see apps cherry-picking which platforms they are available on, it could lead to users having to purchase multiple streaming devices to access all the services they want—or risk being locked out.

A Bumpy Road Ahead

The concerns that these movements could effectively lead to content blackouts is something users need to pay attention to, especially if companies continue to bring the public into their negotiations, as Roku has this time around.
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Scarlett Brown 5 minutes ago
That hasn't been all that common in platform/app disputes, so it'll be interesting to see if...
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Henry Schmidt 10 minutes ago
Roku’s hold only continued to grow throughout 2020, and most likely will increase as we continue i...
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That hasn&#39;t been all that common in platform/app disputes, so it&#39;ll be interesting to see if these sorts of negotiations start being played out in public more often. As for the future of YouTube TV, Roku currently has the strongest hold on the streaming device market, with 39% of the market share being attributed to the platform in a 2019 report by Parker Associates.
Charlotte Lee Member
access_time 24 minutes ago
That hasn't been all that common in platform/app disputes, so it'll be interesting to see if these sorts of negotiations start being played out in public more often. As for the future of YouTube TV, Roku currently has the strongest hold on the streaming device market, with 39% of the market share being attributed to the platform in a 2019 report by Parker Associates.
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Mia Anderson 12 minutes ago
Roku’s hold only continued to grow throughout 2020, and most likely will increase as we continue i...
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Roku’s hold only continued to grow throughout 2020, and most likely will increase as we continue into 2021, too. If Google pulls YouTube TV, it would hurt the overall availability of the application, and could lead to users unsubscribing instead of picking up another streaming device to access the app.
Sebastian Silva Member
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Roku’s hold only continued to grow throughout 2020, and most likely will increase as we continue into 2021, too. If Google pulls YouTube TV, it would hurt the overall availability of the application, and could lead to users unsubscribing instead of picking up another streaming device to access the app.
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"I'm not sure we'll see YouTube TV leave Roku, but it's absolutely possible," Lo...
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&#34;I&#39;m not sure we&#39;ll see YouTube TV leave Roku, but it&#39;s absolutely possible,&#34; Lovely said. &#34;I think it&#39;s easy to say that a deal eventually gets done here, by which I mean I don&#39;t think YouTube TV will leave Roku forever.&#34; Was this page helpful? Thanks for letting us know!
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"I'm not sure we'll see YouTube TV leave Roku, but it's absolutely possible," Lovely said. "I think it's easy to say that a deal eventually gets done here, by which I mean I don't think YouTube TV will leave Roku forever." Was this page helpful? Thanks for letting us know!
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