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% How to Use Search Intent to Create the Best Content for your Users - SISTRIX Login Free trialSISTRIX BlogFree ToolsAsk SISTRIXTutorialsWorkshopsAcademy Home / Tutorials / How to Use Search Intent to Create the Best Content for your Users <h1>How to Use Search Intent to Create the Best Content for your Users</h1> From: Elisa Paesante 23.12.2020 Keyword Research Analyse Competitor and SERP-distribution with Toolbox Lists How to Use Search Intent to Create the Best Content for your Users How to Use Keyword Groups to Help your Keyword Research Filter and refine ranking keywords with meaningful filters and attributes Show Keyword Ranking Changes and Analyse Movements using SISTRIX How to Analyse and Fix Keyword Cannibalisation Finding Keyword Ideas with the SISTRIX Toolbox Keywords Overview - how efficiently is a domain using its keyword opportunities? How to use Regular Expressions in the Toolbox Keyword Research with the SISTRIX Toolbox Back to overviewSearch intent helps you understand what users really want when they are searching in Google.
Victoria Lopez Member
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% How to Use Search Intent to Create the Best Content for your Users - SISTRIX Login Free trialSISTRIX BlogFree ToolsAsk SISTRIXTutorialsWorkshopsAcademy Home / Tutorials / How to Use Search Intent to Create the Best Content for your Users

How to Use Search Intent to Create the Best Content for your Users

From: Elisa Paesante 23.12.2020 Keyword Research Analyse Competitor and SERP-distribution with Toolbox Lists How to Use Search Intent to Create the Best Content for your Users How to Use Keyword Groups to Help your Keyword Research Filter and refine ranking keywords with meaningful filters and attributes Show Keyword Ranking Changes and Analyse Movements using SISTRIX How to Analyse and Fix Keyword Cannibalisation Finding Keyword Ideas with the SISTRIX Toolbox Keywords Overview - how efficiently is a domain using its keyword opportunities? How to use Regular Expressions in the Toolbox Keyword Research with the SISTRIX Toolbox Back to overviewSearch intent helps you understand what users really want when they are searching in Google.
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With this knowledge you can create better content suitable for your target audience and improve your...
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With this knowledge you can create better content suitable for your target audience and improve your search result rankings.ContentsContentsHow do I find the search intent of keywords Columns and filters in the keyword tableSearch Intent in the keyword overviewHow to use search intentGeneral optionsTypes of Search IntentSearch intent tableUsage examplesContent planning <h2>How do I find the search intent of keywords </h2> The SISTRIX Toolbox contains a section which is entirely focused on the search intent of the keywords of a domain (or hostname, directory, URL). You&#8217;ll find it in the SEO Module. 12First of all, type the domain, host, directory or URL you want to analyse in the search bar 1 , and then click on the entry &#8220;Search Intent&#8221; in the menu on the left of the screen 2 .
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With this knowledge you can create better content suitable for your target audience and improve your search result rankings.ContentsContentsHow do I find the search intent of keywords Columns and filters in the keyword tableSearch Intent in the keyword overviewHow to use search intentGeneral optionsTypes of Search IntentSearch intent tableUsage examplesContent planning

How do I find the search intent of keywords

The SISTRIX Toolbox contains a section which is entirely focused on the search intent of the keywords of a domain (or hostname, directory, URL). You’ll find it in the SEO Module. 12First of all, type the domain, host, directory or URL you want to analyse in the search bar 1 , and then click on the entry “Search Intent” in the menu on the left of the screen 2 .
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If you want to analyse a directory or a URL, remember to write the entire protocol (e.g. https://). ...
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Sebastian Silva 1 minutes ago

Columns and filters in the keyword table

12344For example, in the keyword table 1 , you can...
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If you want to analyse a directory or a URL, remember to write the entire protocol (e.g. https://). The search intent can also be found in other sections of the Toolbox.
Natalie Lopez Member
access_time 3 minutes ago
If you want to analyse a directory or a URL, remember to write the entire protocol (e.g. https://). The search intent can also be found in other sections of the Toolbox.
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Columns and filters in the keyword table

12344For example, in the keyword table 1 , you can...
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To do so, click on the green button “Filter now” and specify how high the value should b...
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<h3>Columns and filters in the keyword table</h3> 12344For example, in the keyword table 1 , you can add the columns &#8220;Intent: [type of intent]&#8221; by clicking on &#8220;Select Column&#8221;. You&#8217;ll find it in the Option button at the top-right corner of the screen 2 . You can also use filters to see only the results with a specific search intent.
Amelia Singh Moderator
access_time 12 minutes ago

Columns and filters in the keyword table

12344For example, in the keyword table 1 , you can add the columns “Intent: [type of intent]” by clicking on “Select Column”. You’ll find it in the Option button at the top-right corner of the screen 2 . You can also use filters to see only the results with a specific search intent.
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To do so, click on the green button &#8220;Filter now&#8221; and specify how high the value should be 3 . In our case we selected &#8220;Intent Know: between 50 and 100&#8221;, so the Toolbox shows us keywords which are mainly informative 4 .
Henry Schmidt Member
access_time 5 minutes ago
To do so, click on the green button “Filter now” and specify how high the value should be 3 . In our case we selected “Intent Know: between 50 and 100”, so the Toolbox shows us keywords which are mainly informative 4 .
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Sophie Martin 2 minutes ago

Search Intent in the keyword overview

12The search intent is also part of another feature i...
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<h3>Search Intent in the keyword overview</h3> 12The search intent is also part of another feature in the Toolbox. If you write a keyword inside the search bar 1 you&#8217;ll reach its overview page. Use the menu on the left 2 to see the search intent of that specific keyword, which is shown with a bar diagram.
Chloe Santos Moderator
access_time 6 minutes ago

Search Intent in the keyword overview

12The search intent is also part of another feature in the Toolbox. If you write a keyword inside the search bar 1 you’ll reach its overview page. Use the menu on the left 2 to see the search intent of that specific keyword, which is shown with a bar diagram.
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How to use search intent

For this tutorial we’ll concentrate on the first featured de...
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Thanks to the function “Select column” you’ll be able to add more interesting columns to the t...
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<h2>How to use search intent</h2> For this tutorial we&#8217;ll concentrate on the first featured described in the previous paragraph. <h3>General options</h3> Beginning from the top, you&#8217;ll first find some useful general options.Select Columns: Tailor the table according to your personal needs and requirements.
Hannah Kim Member
access_time 28 minutes ago

How to use search intent

For this tutorial we’ll concentrate on the first featured described in the previous paragraph.

General options

Beginning from the top, you’ll first find some useful general options.Select Columns: Tailor the table according to your personal needs and requirements.
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Thanks to the function “Select column” you’ll be able to add more interesting columns to the table.Filter: The “Expert filter” allows you to create complex filter combinations, which you can also save and load.Export: With this button you can export the displayed table, downloading (filtered) keywords and the data contained in every column.&nbsp;Read more about exports and credits here.Shortlink: Share the page with other Toolbox users. You’ll get a personalised shortlink, active for a few days, that you can share without any limitations.
Kevin Wang Member
access_time 40 minutes ago
Thanks to the function “Select column” you’ll be able to add more interesting columns to the table.Filter: The “Expert filter” allows you to create complex filter combinations, which you can also save and load.Export: With this button you can export the displayed table, downloading (filtered) keywords and the data contained in every column. Read more about exports and credits here.Shortlink: Share the page with other Toolbox users. You’ll get a personalised shortlink, active for a few days, that you can share without any limitations.
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Emma Wilson 29 minutes ago

Types of Search Intent

The four boxes show an overview of the evaluated search intentions o...
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Henry Schmidt 38 minutes ago
Google itself has subdivided the user’s intention into 4 major areas: Know, Do, Website and V...
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<h3>Types of Search Intent</h3> The four boxes show an overview of the evaluated search intentions of the keywords ranking for the chosen domain. This will help you understand which search intent is predominant for the keywords of a domain.
Isaac Schmidt Member
access_time 9 minutes ago

Types of Search Intent

The four boxes show an overview of the evaluated search intentions of the keywords ranking for the chosen domain. This will help you understand which search intent is predominant for the keywords of a domain.
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Sebastian Silva 8 minutes ago
Google itself has subdivided the user’s intention into 4 major areas: Know, Do, Website and V...
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Google itself has subdivided the user’s intention into 4 major areas:&nbsp;Know, Do, Website and Visit. You can learn more about the background and why the search intention for long-term successful SEO is so important, from&nbsp;this article.Know: A user with a&nbsp;know query&nbsp;would like to know more about a specific topic.Know Simple: Queries which give a very specific answer, like a fact, diagram, etc.
Mason Rodriguez Member
access_time 20 minutes ago
Google itself has subdivided the user’s intention into 4 major areas: Know, Do, Website and Visit. You can learn more about the background and why the search intention for long-term successful SEO is so important, from this article.Know: A user with a know query would like to know more about a specific topic.Know Simple: Queries which give a very specific answer, like a fact, diagram, etc.
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and can be displayed in a relatively small amount of space the size of a mobile phone screen.Visit: ...
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Search intent table

In the following table you’ll find all the ranking keywords found for...
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and can be displayed in a relatively small amount of space the size of a mobile phone screen.Visit: This is about searchers who are, mostly,&nbsp;looking for a local business&nbsp;on their smartphone.Website: The&nbsp;website queries&nbsp;are search requests in which the user would like to go to a specific website or page on that website.Do: The user intention “Do” is about the searcher wanting to do something. Frequently it’s to&nbsp;buy&nbsp;something but sometimes it’s a download, install or other active process.
Hannah Kim Member
access_time 44 minutes ago
and can be displayed in a relatively small amount of space the size of a mobile phone screen.Visit: This is about searchers who are, mostly, looking for a local business on their smartphone.Website: The website queries are search requests in which the user would like to go to a specific website or page on that website.Do: The user intention “Do” is about the searcher wanting to do something. Frequently it’s to buy something but sometimes it’s a download, install or other active process.
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Nathan Chen 39 minutes ago

Search intent table

In the following table you’ll find all the ranking keywords found for...
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Since some keywords cover more than one search intent, there is no interdependence – so a keyword ...
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<h3>Search intent table</h3> In the following table you’ll find all the ranking keywords found for the domain (or host, directory, URL) along with an estimation of their search intent. The four main search intentions,&nbsp;Know, Visit, Website and Do, along with the SEO-relevant sub-search intention Know Simple, are rated for each keyword on a scale from 0 to 100.
Madison Singh Member
access_time 60 minutes ago

Search intent table

In the following table you’ll find all the ranking keywords found for the domain (or host, directory, URL) along with an estimation of their search intent. The four main search intentions, Know, Visit, Website and Do, along with the SEO-relevant sub-search intention Know Simple, are rated for each keyword on a scale from 0 to 100.
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Henry Schmidt 33 minutes ago
Since some keywords cover more than one search intent, there is no interdependence – so a keyword ...
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Since some keywords cover more than one search intent, there is no interdependence – so a keyword can receive high values for both Do and Know. You can also use the&nbsp;Quick filters&nbsp;to find the keywords with a specific search intent, or click on the green button “Filter now” to refine the filter options available.
Thomas Anderson Member
access_time 52 minutes ago
Since some keywords cover more than one search intent, there is no interdependence – so a keyword can receive high values for both Do and Know. You can also use the Quick filters to find the keywords with a specific search intent, or click on the green button “Filter now” to refine the filter options available.
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Natalie Lopez 23 minutes ago
You can also combine the filters to get more results. All the elements in this section can be added ...
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You can also combine the filters to get more results. All the elements in this section can be added to a dashboard or a report LINK using the ICONA icon at the top right corner of the box.
Sophie Martin Member
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You can also combine the filters to get more results. All the elements in this section can be added to a dashboard or a report LINK using the ICONA icon at the top right corner of the box.
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Ella Rodriguez 28 minutes ago
This way you’ll easily find them in the future and send them to your coworkers or clients.
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Ethan Thomas 22 minutes ago
1For example, we see that the keyword “kitchen taps” 1 has a strong Do intent: this mean...
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This way you&#8217;ll easily find them in the future and send them to your coworkers or clients. <h2>Usage examples</h2> <h3>Content planning</h3> Thanks to the feature Search Intent you&#8217;ll be able to quickly verify what users are actually looking for when they entry a query in Google and plan the content according to it.
Chloe Santos Moderator
access_time 30 minutes ago
This way you’ll easily find them in the future and send them to your coworkers or clients.

Usage examples

Content planning

Thanks to the feature Search Intent you’ll be able to quickly verify what users are actually looking for when they entry a query in Google and plan the content according to it.
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1For example, we see that the keyword &#8220;kitchen taps&#8221; 1 has a strong Do intent: this means that people search mainly to buy this product, instead of learning more about its usage. This is confirmed by the Top-10 results ranking in the SERPs, which are all e-commerce websites.
Charlotte Lee Member
access_time 16 minutes ago
1For example, we see that the keyword “kitchen taps” 1 has a strong Do intent: this means that people search mainly to buy this product, instead of learning more about its usage. This is confirmed by the Top-10 results ranking in the SERPs, which are all e-commerce websites.
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2The situation is different for the keyword &#8220;Wallpaper steamer&#8221; 2 , which also has a strong Know intent, meaning that, perhaps before buying, users want to actually inform themselves on the topic. In the first page of the SERPs (show here in our mobile SERP breakdown) you can see that top top results are DO-focused but after the PAA box there are some informative pages, showing an opportunity to rank with a purely informative result.
Amelia Singh Moderator
access_time 34 minutes ago
2The situation is different for the keyword “Wallpaper steamer” 2 , which also has a strong Know intent, meaning that, perhaps before buying, users want to actually inform themselves on the topic. In the first page of the SERPs (show here in our mobile SERP breakdown) you can see that top top results are DO-focused but after the PAA box there are some informative pages, showing an opportunity to rank with a purely informative result.
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Noah Davis 19 minutes ago
From: Elisa Paesante 23.12.2020 Keyword Research Analyse Competitor and SERP-distribution with Toolb...
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How to Use Search Intent to Create the Best Content for your Users - SISTRIX Login Free trialSISTRIX...
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From: Elisa Paesante 23.12.2020 Keyword Research Analyse Competitor and SERP-distribution with Toolbox Lists How to Use Search Intent to Create the Best Content for your Users How to Use Keyword Groups to Help your Keyword Research Filter and refine ranking keywords with meaningful filters and attributes Show Keyword Ranking Changes and Analyse Movements using SISTRIX How to Analyse and Fix Keyword Cannibalisation Finding Keyword Ideas with the SISTRIX Toolbox Keywords Overview - how efficiently is a domain using its keyword opportunities? How to use Regular Expressions in the Toolbox Keyword Research with the SISTRIX Toolbox Back to overview German English Spanish Italian French
Isabella Johnson Member
access_time 18 minutes ago
From: Elisa Paesante 23.12.2020 Keyword Research Analyse Competitor and SERP-distribution with Toolbox Lists How to Use Search Intent to Create the Best Content for your Users How to Use Keyword Groups to Help your Keyword Research Filter and refine ranking keywords with meaningful filters and attributes Show Keyword Ranking Changes and Analyse Movements using SISTRIX How to Analyse and Fix Keyword Cannibalisation Finding Keyword Ideas with the SISTRIX Toolbox Keywords Overview - how efficiently is a domain using its keyword opportunities? How to use Regular Expressions in the Toolbox Keyword Research with the SISTRIX Toolbox Back to overview German English Spanish Italian French
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