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%Begin How To Get Buyers To Relate To Your Brand When You're Nothing Like Them Skip to content Start selling online now with Shopify <h1>How To Get Buyers To Relate To Your Brand When You re Nothing Like Them</h1> Article by Ying Lin 14 Oct, 2020 As you settle on a winning product, you start to picture your target audience. You research everything there is to know about them and eventually, you know where they hang out, what content they consume, their interests, and even the way they speak. But knowing who they are and what they like is just one piece of the puzzle.&#xA0; Running a business is a two-way street and getting them to know and like you is just as important if you want those sales.&#xA0; Because if your target audience can&#x2019;t relate to your brand, chances of converting them into customers diminish.&#xA0; And the all-important key to this is to be a brand they can relate to and one that speaks to them in their language.
Audrey Mueller Member
access_time 1 minutes ago
%Begin How To Get Buyers To Relate To Your Brand When You're Nothing Like Them Skip to content Start selling online now with Shopify

How To Get Buyers To Relate To Your Brand When You re Nothing Like Them

Article by Ying Lin 14 Oct, 2020 As you settle on a winning product, you start to picture your target audience. You research everything there is to know about them and eventually, you know where they hang out, what content they consume, their interests, and even the way they speak. But knowing who they are and what they like is just one piece of the puzzle.  Running a business is a two-way street and getting them to know and like you is just as important if you want those sales.  Because if your target audience can’t relate to your brand, chances of converting them into customers diminish.  And the all-important key to this is to be a brand they can relate to and one that speaks to them in their language.
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In short, you have to be like them.&#xA0; But it may be hard to channel your target audience when creating a brand strategy, especially when you&#x2019;re demographically worlds apart.&#xA0; Fret not, we&#x2019;re here to tell you the good news: There&#x2019;s a way around it. In this post, we&#x2019;ll introduce a successful hack business owners who&#x2019;re nothing like their target audience have implemented to get buyers to relate to their brands.
Brandon Kumar Member
access_time 8 minutes ago
In short, you have to be like them.  But it may be hard to channel your target audience when creating a brand strategy, especially when you’re demographically worlds apart.  Fret not, we’re here to tell you the good news: There’s a way around it. In this post, we’ll introduce a successful hack business owners who’re nothing like their target audience have implemented to get buyers to relate to their brands.
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Lucas Martinez 8 minutes ago
Start selling online now with Shopify Start your free trial

Create a Fictional Character

...
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Scarlett Brown 4 minutes ago

Give It a Relatable Name

The first thing to do, as with all new beings, fictional or otherw...
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Start selling online now with Shopify Start your free trial <h2>Create a Fictional Character</h2> If you&#x2019;re worried your ideal buyer won&#x2019;t be able to relate to your actual self, create a persona that they can resonate with. This is a two-tiered trick that doesn&#x2019;t require much time and effort.
Elijah Patel Member
access_time 12 minutes ago
Start selling online now with Shopify Start your free trial

Create a Fictional Character

If you’re worried your ideal buyer won’t be able to relate to your actual self, create a persona that they can resonate with. This is a two-tiered trick that doesn’t require much time and effort.
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<h3>Give It a Relatable Name</h3> The first thing to do, as with all new beings, fictional or otherwise, is to name it.&#xA0; Whether you&#x2019;re male or female, if you&#x2019;re selling products that are skewed towards the other gender, this helps to break down the barrier immediately.&#xA0; When entrepreneur Tze Hing Chan launched his plushies store, Subtle Asian Treats, he wanted it to have a &#x201C;sense of humanity.&#x201D;&#xA0; &#x201C;I want the customers to feel that the store is run by an actual person, it&#x2019;s not a scam or anything,&#x201D; says Tze. But Tze didn&#x2019;t want to use his real name.
Joseph Kim Member
access_time 16 minutes ago

Give It a Relatable Name

The first thing to do, as with all new beings, fictional or otherwise, is to name it.  Whether you’re male or female, if you’re selling products that are skewed towards the other gender, this helps to break down the barrier immediately.  When entrepreneur Tze Hing Chan launched his plushies store, Subtle Asian Treats, he wanted it to have a “sense of humanity.”  “I want the customers to feel that the store is run by an actual person, it’s not a scam or anything,” says Tze. But Tze didn’t want to use his real name.
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Andrew Wilson 9 minutes ago
So as a workaround, he chose the name “Laura” for the store’s founder-cum-custo...
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Ella Rodriguez 10 minutes ago
She signed off on emails and even responded to customer queries and online reviews. It worked like a...
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So as a workaround, he chose the name &#x201C;Laura&#x201D; for the store&#x2019;s founder-cum-customer service rep. &#x201C;How I came up with Laura was that it was an Asian girl, it&#x2019;s female, it&#x2019;s basically my target market,&#x201D; says Tze. &#x201C;Someone I would picture buying my products.&#x201D; Laura was everywhere.
Daniel Kumar Member
access_time 10 minutes ago
So as a workaround, he chose the name “Laura” for the store’s founder-cum-customer service rep. “How I came up with Laura was that it was an Asian girl, it’s female, it’s basically my target market,” says Tze. “Someone I would picture buying my products.” Laura was everywhere.
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She signed off on emails and even responded to customer queries and online reviews. It worked like a charm.
William Brown Member
access_time 24 minutes ago
She signed off on emails and even responded to customer queries and online reviews. It worked like a charm.
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Lily Watson 10 minutes ago
“Looking from all the reviews on that boba plushie page, almost all of them are like four, fi...
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Liam Wilson 17 minutes ago

Incorporating Artificial Intelligence

Entrepreneurial duo Lachlan and Taylor adopted a simi...
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&#x201C;Looking from all the reviews on that boba plushie page, almost all of them are like four, five stars.&#x201D; In fact, it worked so well, things got a wee bit personal.&#xA0; &#x201C;I even had one drunk customer sending me emails, saying, &#x2018;I love you,&#x2019; and it was really weird.&#x201D; <h3>Put a Face To the Name</h3> This is a good first step. But there&#x2019;s only so much your buyers can infer from a name because of the limited number of demographic boxes it checks: female or male.&#xA0; So aside from simply naming his store founder, Tze also gave Laura an actual face by grabbing a stock picture off Unsplash. This gave Laura a bit more personality and allowed Tze&#x2019;s buyers to visualize her and subsequently relate better to her.&#xA0; But behind it all, it was 100 percent Tze.
Noah Davis Member
access_time 28 minutes ago
“Looking from all the reviews on that boba plushie page, almost all of them are like four, five stars.” In fact, it worked so well, things got a wee bit personal.  “I even had one drunk customer sending me emails, saying, ‘I love you,’ and it was really weird.”

Put a Face To the Name

This is a good first step. But there’s only so much your buyers can infer from a name because of the limited number of demographic boxes it checks: female or male.  So aside from simply naming his store founder, Tze also gave Laura an actual face by grabbing a stock picture off Unsplash. This gave Laura a bit more personality and allowed Tze’s buyers to visualize her and subsequently relate better to her.  But behind it all, it was 100 percent Tze.
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Audrey Mueller 6 minutes ago

Incorporating Artificial Intelligence

Entrepreneurial duo Lachlan and Taylor adopted a simi...
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<h2>Incorporating Artificial Intelligence</h2> Entrepreneurial duo Lachlan and Taylor adopted a similar tactic with their store, which they drove to success while under COVID-19 lockdown. As two Australian teenagers, they knew that selling their product, which was in the Toys &amp; Hobbies category, to a target audience of not only the opposite gender but also an entirely different generation was going to be a challenge.
Isabella Johnson Member
access_time 16 minutes ago

Incorporating Artificial Intelligence

Entrepreneurial duo Lachlan and Taylor adopted a similar tactic with their store, which they drove to success while under COVID-19 lockdown. As two Australian teenagers, they knew that selling their product, which was in the Toys & Hobbies category, to a target audience of not only the opposite gender but also an entirely different generation was going to be a challenge.
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Kevin Wang 1 minutes ago
Like Tze, they created a fictitious rep, called Sheryl*, to front their customer relations. To make ...
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Nathan Chen 13 minutes ago
The exact same demographic,” says Taylor. The duo decided to also tag on a profile picture fo...
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Like Tze, they created a fictitious rep, called Sheryl*, to front their customer relations. To make her relatable, they molded her according to who they pictured their ideal customer to be.&#xA0; &#x201C;How we are gonna win them over is by making the customer service rep the customer.
David Cohen Member
access_time 45 minutes ago
Like Tze, they created a fictitious rep, called Sheryl*, to front their customer relations. To make her relatable, they molded her according to who they pictured their ideal customer to be.  “How we are gonna win them over is by making the customer service rep the customer.
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Victoria Lopez 15 minutes ago
The exact same demographic,” says Taylor. The duo decided to also tag on a profile picture fo...
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The exact same demographic,&#x201D; says Taylor. The duo decided to also tag on a profile picture for Sheryl. But they didn&#x2019;t want to take a picture of a real person off the internet and parade her as Sheryl, which meant that stock image websites were out of the question.
Elijah Patel Member
access_time 50 minutes ago
The exact same demographic,” says Taylor. The duo decided to also tag on a profile picture for Sheryl. But they didn’t want to take a picture of a real person off the internet and parade her as Sheryl, which meant that stock image websites were out of the question.
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Ella Rodriguez 14 minutes ago
So they hopped over to thispersondoesnotexist.com, a platform that uses artificial intelligence to g...
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So they hopped over to thispersondoesnotexist.com, a platform that uses artificial intelligence to general fake, but very authentic images.&#xA0; With every refresh, a new image is produced. So after spending about an hour on the page, Lachlan and Taylor finally found the Sheryl they were looking for. &#x201C;We&#x2019;re talking orange, bushy hair, like, mid-50, yeah, yellow smile,&#x201D; says Taylor.
Emma Wilson Admin
access_time 33 minutes ago
So they hopped over to thispersondoesnotexist.com, a platform that uses artificial intelligence to general fake, but very authentic images.  With every refresh, a new image is produced. So after spending about an hour on the page, Lachlan and Taylor finally found the Sheryl they were looking for. “We’re talking orange, bushy hair, like, mid-50, yeah, yellow smile,” says Taylor.
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Alexander Wang 18 minutes ago
This hack came in very handy in the midst of the coronavirus pandemic as supply chains and logistics...
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Chloe Santos 15 minutes ago
“There were so many, ‘Thank you so much, Sheryl, I understand. Hope you’re stay...
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This hack came in very handy in the midst of the coronavirus pandemic as supply chains and logistics got completely thrown out of whack and deliveries were massively delayed. It was a situation that was beyond their control. And it was all thanks to Sheryl that Lachlan and Taylor were not only able to better handle the throngs of queries and complaints that flooded in but also get their buyers to empathize with their situation.
Jack Thompson Member
access_time 60 minutes ago
This hack came in very handy in the midst of the coronavirus pandemic as supply chains and logistics got completely thrown out of whack and deliveries were massively delayed. It was a situation that was beyond their control. And it was all thanks to Sheryl that Lachlan and Taylor were not only able to better handle the throngs of queries and complaints that flooded in but also get their buyers to empathize with their situation.
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Chloe Santos 21 minutes ago
“There were so many, ‘Thank you so much, Sheryl, I understand. Hope you’re stay...
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Sophia Chen 30 minutes ago
by Nicole Martins Ferreira Case studies Article

eBay Dropshipping The Ultimate Guide to Drops...

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&#x201C;There were so many, &#x2018;Thank you so much, Sheryl, I understand. Hope you&#x2019;re staying safe during these times,&#x2019;&#x201D; says Taylor.&#xA0; &#x201C;They&#x2019;ll abuse Lachie and Taylor, they won&#x2019;t abuse Sheryl.&#x201D;&#xA0; *The name of Lachlan and Taylor&#x2019;s fictitious customer service rep has been changed. Start selling online now with Shopify Start your free trial <h2>Want to Learn More </h2>Brand Awareness: 6 Tips for Creating a Powerful Brand Strategy10 Branding Statistics You Need To Know in 2021 [Infographic]12 Great Examples of Brand Guidelines (and Tips To Make Your Own)Branding Your Ecommerce Business &#x2013; a Step-by-Step Guide Start selling online now with Shopify Start your free trial 14-day trial No credit card <h2>Related</h2> <h3>AliExpress Standard Shipping How Long It Really Takes Case Study </h3> This AliExpress Standard shipping guide will walk you through all the AliExpress shipping methods and their speeds.
Charlotte Lee Member
access_time 13 minutes ago
“There were so many, ‘Thank you so much, Sheryl, I understand. Hope you’re staying safe during these times,’” says Taylor.  “They’ll abuse Lachie and Taylor, they won’t abuse Sheryl.”  *The name of Lachlan and Taylor’s fictitious customer service rep has been changed. Start selling online now with Shopify Start your free trial

Want to Learn More

Brand Awareness: 6 Tips for Creating a Powerful Brand Strategy10 Branding Statistics You Need To Know in 2021 [Infographic]12 Great Examples of Brand Guidelines (and Tips To Make Your Own)Branding Your Ecommerce Business – a Step-by-Step Guide Start selling online now with Shopify Start your free trial 14-day trial No credit card

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