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How Many iPads Have Been Sold?
After an early spike, the market for new iPads stabilized
By Daniel Nations Daniel Nations Writer University of Texas at Arlington Daniel Nations has been a tech journalist since 1994. His work has appeared in Computer Currents, The Examiner, and other publications.
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He is a developer who has published apps in the Apple App Store, Google Play marketplace and Amazon Appstore; he also has worked as a data analyst and DB administrator. lifewire's editorial guidelines Updated on March 3, 2021 Tweet Share Email Tweet Share Email Apple iPad Macs Apple has sold more than 425 million iPads since the original debuted in 2010.
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These sales figures include the original 9.7-inch iPad and the 7.9-inch iPad Mini, which was introduced in 2012. The original iPad sold 3.27 million units in its first quarter and was deemed a success.
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Apple sold 16.12 million in the first quarter of fiscal 2016, and this number was called a disappointment because it failed to surpass the 21.42 million sold in the first quarter of 2015 or the 26.04 million sold in the first quarter of 2014. Apple's fiscal year starts in October, so Q1 sales account for the holiday season. While the original iPad debuted in March, the company switched to an October-November time frame with the 4th generation iPad.
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In 2016, Apple announced the 9.7-inch iPad Pro in March and skipped announcing a new iPad in the Fall. In 2020, the company released the 8th generation 9.7-inch iPad model, the 4th generation iPad Pro, and the 4th generation iPad Air.
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Are iPad Sales Declining
In a word: Yes. But this is to be expected.
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If the computer were just now invented, it would have amazing sales for the first five years, but eventually, most people that wanted a computer would already have one. New sales would have to come from some other avenue such as businesses, new markets where people couldn't originally afford a computer, or upgrades from people who thought their computer required replacement.
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The upgrade cycle is what drives the industry. Most of us have a computer, and we only buy one when our old one breaks or becomes outdated. The iPad is just now starting that same cycle, with the iPad 2 and original iPad Mini—two of the best-selling iPads of all time—now among the best iPads that are obsolete.
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Apple is also focusing more on the enterprise market with the release of the iPad Pro line of tablets. These newer iPads rival a laptop in terms of performance and are paired with a new Smart Keyboard accessory. Apple also developed a partnership with IBM to advance enterprise solutions in various industries.
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And while the iPad may never again reach peak sales like the 26 million units sold in the first fiscal quarter of 2014, iPad sales have mostly stabilized. Apple sells approximately 10 million iPads per quarter. In a phone call following the end of the fiscal fourth quarter in 2018, Tim Cook announced that Apple would no longer report quarterly iPhone and iPad sales.
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iPad Sales by Year
Year Sales 2010 7.46 million 2011 32.39 million 2012 58.14 million 2013 73.9 million 2014 67.99 million 2015 53.85 million 2016 45.59 million 2017 43.73 million 2018 43.5 million 2019 40.0 million 2020 45.5 million Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why!
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Other Not enough details Hard to understand Submit More from Lifewire Is Your iPad Obsolete and Outdated? New iPad Pro 2022: Price, Release Date, Specs, and News iPadOS 15: Release Date, Features, and Supported Devices The 27 Best iPads of 2022 by Lifewire Behind the Invention and Evolution of the iPad How to Fix It When Apple Pencil Isn't Working What Is the iPad Air and How Does it Compare?
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The Next Apple Event: Dates, News, Rumors, and Everything Else To Know The Ultimate iPad Comparison Chart (2022) Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies
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