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%Begin Have a Low Starting Budget for Marketing Go With Influencer Marketing Skip to content Start selling online now with Shopify <h1>Have a Low Starting Budget for Marketing Go With Influencer Marketing </h1> Article by Ying Lin 10 Aug, 2020 One of the cornerstones of a successful ecommerce business is its marketing strategy.&#xA0; As a newly minted online store owner, chances are that you won&#x2019;t be able to take on platforms like Facebook ads and Google ads without having your numbers take a dive into the red. These require a pretty hefty investment in terms of time, energy, and money &#x2012; especially if you&#x2019;re unfamiliar with them. And that&#x2019;s a risk for any new business that has neither the revenue nor a steady enough cash flow as a financial cushion to back operations up should these strategies prove unfruitful.
Lily Watson Moderator
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%Begin Have a Low Starting Budget for Marketing Go With Influencer Marketing Skip to content Start selling online now with Shopify

Have a Low Starting Budget for Marketing Go With Influencer Marketing

Article by Ying Lin 10 Aug, 2020 One of the cornerstones of a successful ecommerce business is its marketing strategy.  As a newly minted online store owner, chances are that you won’t be able to take on platforms like Facebook ads and Google ads without having your numbers take a dive into the red. These require a pretty hefty investment in terms of time, energy, and money ‒ especially if you’re unfamiliar with them. And that’s a risk for any new business that has neither the revenue nor a steady enough cash flow as a financial cushion to back operations up should these strategies prove unfruitful.
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Daniel Kumar 1 minutes ago
That’s where influencer marketing comes into play. Often overlooked, influencer marketing act...
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That&#x2019;s where influencer marketing comes into play. Often overlooked, influencer marketing actually has plenty to offer for new businesses with low starting marketing budgets. In this article, we&#x2019;ll talk about why you should go with influencer marketing when you don&#x2019;t have much room for manoeuvre with your marketing budget and how to approach it.
Natalie Lopez Member
access_time 4 minutes ago
That’s where influencer marketing comes into play. Often overlooked, influencer marketing actually has plenty to offer for new businesses with low starting marketing budgets. In this article, we’ll talk about why you should go with influencer marketing when you don’t have much room for manoeuvre with your marketing budget and how to approach it.
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Isaac Schmidt 4 minutes ago
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Why Choose Influencer Marketing Ov...

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Start selling online now with Shopify Start your free trial <h2>Why Choose Influencer Marketing Over Facebook Ads</h2> The potential of social media marketing for businesses is undeniable. But as the clich&#xE9; goes, not all social media marketing strategies are made equal.
Hannah Kim Member
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Why Choose Influencer Marketing Over Facebook Ads

The potential of social media marketing for businesses is undeniable. But as the cliché goes, not all social media marketing strategies are made equal.
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Ryan Garcia 9 minutes ago
Most first-time ecommerce store owners turn to Facebook ads as their go-to marketing tactic. And tha...
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Most first-time ecommerce store owners turn to Facebook ads as their go-to marketing tactic. And that&#x2019;s not surprising. Countless articles about Facebook ads for ecommerce stores have been written.
Jack Thompson Member
access_time 12 minutes ago
Most first-time ecommerce store owners turn to Facebook ads as their go-to marketing tactic. And that’s not surprising. Countless articles about Facebook ads for ecommerce stores have been written.
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Daniel Kumar 7 minutes ago
That includes top marketing gurus like Neil Patel, HubSpot, and Shopify. While certainly effective, ...
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Mia Anderson 7 minutes ago
Coupled with its relatively high cost, these can be pretty off-putting for ecommerce entrepreneurs w...
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That includes top marketing gurus like Neil Patel, HubSpot, and Shopify. While certainly effective, there&#x2019;s a steep learning curve involved with Facebook ads.
Mason Rodriguez Member
access_time 20 minutes ago
That includes top marketing gurus like Neil Patel, HubSpot, and Shopify. While certainly effective, there’s a steep learning curve involved with Facebook ads.
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Coupled with its relatively high cost, these can be pretty off-putting for ecommerce entrepreneurs with a virgin store and Pixel.&#xA0; Influencer marketing, on the other hand, can produce significant results for a one-off price and a pretty affordable one, at that. You can&#x2019;t do Facebook ads, Google ads, unless you&#x2019;ve got $1,000. People that are on $500, I get them to do Twitter influencers, Instagram influencers.
Madison Singh Member
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Coupled with its relatively high cost, these can be pretty off-putting for ecommerce entrepreneurs with a virgin store and Pixel.  Influencer marketing, on the other hand, can produce significant results for a one-off price and a pretty affordable one, at that. You can’t do Facebook ads, Google ads, unless you’ve got $1,000. People that are on $500, I get them to do Twitter influencers, Instagram influencers.
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Joseph Kim 20 minutes ago
– Kamil Sattar Or as serial entrepreneur Mordechai Arba has discovered, sometimes, you may no...
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Jack Thompson 15 minutes ago
Here are some influencer marketing tactics that ecommerce store owners have found success with.

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&#x2013; Kamil Sattar Or as serial entrepreneur Mordechai Arba has discovered, sometimes, you may not even need to pay them. If your product sparks enough excitement and interest, some influencers would actually be happy to create the content at no cost in exchange for receiving the product for free or a tit-for-tat promotion from you. But low-budget doesn&#x2019;t mean it shouldn&#x2019;t be approached strategically.
Grace Liu Member
access_time 7 minutes ago
– Kamil Sattar Or as serial entrepreneur Mordechai Arba has discovered, sometimes, you may not even need to pay them. If your product sparks enough excitement and interest, some influencers would actually be happy to create the content at no cost in exchange for receiving the product for free or a tit-for-tat promotion from you. But low-budget doesn’t mean it shouldn’t be approached strategically.
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Jack Thompson 7 minutes ago
Here are some influencer marketing tactics that ecommerce store owners have found success with.

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Oliver Taylor 1 minutes ago
But with so many other social media platforms available, there’s no reason why you should lim...
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Here are some influencer marketing tactics that ecommerce store owners have found success with. <h2>Proven Influencer Marketing Strategies for New Businesses</h2> <h3>Go Beyond Instagram</h3> Most marketers turn to Instagram for their influencer marketing strategy.
Andrew Wilson Member
access_time 16 minutes ago
Here are some influencer marketing tactics that ecommerce store owners have found success with.

Proven Influencer Marketing Strategies for New Businesses

Go Beyond Instagram

Most marketers turn to Instagram for their influencer marketing strategy.
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Chloe Santos 8 minutes ago
But with so many other social media platforms available, there’s no reason why you should lim...
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But with so many other social media platforms available, there&#x2019;s no reason why you should limit yourself to Instagram. With such high demand for Instagram influencers, why not look elsewhere, where competition isn&#x2019;t as stiff and rates are lower?
Christopher Lee Member
access_time 36 minutes ago
But with so many other social media platforms available, there’s no reason why you should limit yourself to Instagram. With such high demand for Instagram influencers, why not look elsewhere, where competition isn’t as stiff and rates are lower?
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Victoria Lopez 6 minutes ago
That’s a tactic that worked beautifully for successful entrepreneurs Kamil and Jasmine. The d...
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Andrew Wilson 22 minutes ago
Over 14,000 likes and 2,000 retweets for the first tweet alone. Their strategy eventually translated...
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That&#x2019;s a tactic that worked beautifully for successful entrepreneurs Kamil and Jasmine. The duo ditched the standard Instagram and reached out to influencers on Twitter instead. The result?
David Cohen Member
access_time 50 minutes ago
That’s a tactic that worked beautifully for successful entrepreneurs Kamil and Jasmine. The duo ditched the standard Instagram and reached out to influencers on Twitter instead. The result?
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Ava White 12 minutes ago
Over 14,000 likes and 2,000 retweets for the first tweet alone. Their strategy eventually translated...
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Over 14,000 likes and 2,000 retweets for the first tweet alone. Their strategy eventually translated to more than $22,000 in revenue in three months. <h3>Avoid Being Too Salesy</h3> If there&#x2019;s one thing and one thing only that entrepreneurs who&#x2019;ve found success through influencer marketing agree on, it&#x2019;s the importance of selling&#x2026; without looking like you&#x2019;re selling.
Kevin Wang Member
access_time 44 minutes ago
Over 14,000 likes and 2,000 retweets for the first tweet alone. Their strategy eventually translated to more than $22,000 in revenue in three months.

Avoid Being Too Salesy

If there’s one thing and one thing only that entrepreneurs who’ve found success through influencer marketing agree on, it’s the importance of selling… without looking like you’re selling.
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Noah Davis 38 minutes ago
Authenticity plays a massive role in influencer marketing. Appearing too pushy and salesy runs the r...
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Ethan Thomas 8 minutes ago
– Suhail Nurmohamed Or as Kamil has learned from his success with Twitter influencers, you&#x...
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Authenticity plays a massive role in influencer marketing. Appearing too pushy and salesy runs the risk of generating distrust and turning users away.&#xA0; As a matter of fact, most marketers turn to influencer marketing with the objective of boosting brand awareness instead of getting sales.&#xA0; When it sometimes doesn&#x2019;t look like an ad, it will psychologically make your customers think that these guys aren&#x2019;t trying to sell me and it would pique their interest to look into it further.
James Smith Moderator
access_time 48 minutes ago
Authenticity plays a massive role in influencer marketing. Appearing too pushy and salesy runs the risk of generating distrust and turning users away.  As a matter of fact, most marketers turn to influencer marketing with the objective of boosting brand awareness instead of getting sales.  When it sometimes doesn’t look like an ad, it will psychologically make your customers think that these guys aren’t trying to sell me and it would pique their interest to look into it further.
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&#x2013; Suhail Nurmohamed Or as Kamil has learned from his success with Twitter influencers, you&#x2019;ll want to &#x201C;come across like you&#x2019;re just having some fun, you&#x2019;re having a bit of a laugh.&#x201D; <h3>Choose the Right Influencer&#xA0 </h3> Though influencers with a high following may appear attractive, micro-influencers have proven to be more cost-effective and can offer a higher return on investment (ROI). That&#x2019;s because of their lower prices and more targeted following. They also tend to have a much closer and more genuine relationship with their audience, which ties back to our previous point on authenticity.
Audrey Mueller Member
access_time 52 minutes ago
– Suhail Nurmohamed Or as Kamil has learned from his success with Twitter influencers, you’ll want to “come across like you’re just having some fun, you’re having a bit of a laugh.”

Choose the Right Influencer 

Though influencers with a high following may appear attractive, micro-influencers have proven to be more cost-effective and can offer a higher return on investment (ROI). That’s because of their lower prices and more targeted following. They also tend to have a much closer and more genuine relationship with their audience, which ties back to our previous point on authenticity.
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Henry Schmidt 44 minutes ago
When selecting an influencer to work with, prioritize the engagement levels of their content over th...
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Emma Wilson 48 minutes ago

Conclusion

Facebook ads may be the established go-to marketing tactic for ecommerce stores....
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When selecting an influencer to work with, prioritize the engagement levels of their content over the number of followers.&#xA0; Also, make sure that they&#x2019;re a fit for your product so that they can create the content that&#x2019;s right for your brand and resonates with your target audience. <h3>Collect the Data and Scale With Facebook</h3> Influencer marketing is also a low-cost stepping stone to eventually starting with Facebook ads. The sales from your influencer campaign can provide you with the data you need to build a look-alike audience and better understand your buyers.&#xA0; With that data in hand, you can then punch them into Facebook, retarget them, and scale your marketing strategy through there.&#xA0; That&#x2019;s a great &#x2013; and not to mention much cheaper &#x2013; workaround to getting that initial data to oil your Facebook Pixel.
Mason Rodriguez Member
access_time 70 minutes ago
When selecting an influencer to work with, prioritize the engagement levels of their content over the number of followers.  Also, make sure that they’re a fit for your product so that they can create the content that’s right for your brand and resonates with your target audience.

Collect the Data and Scale With Facebook

Influencer marketing is also a low-cost stepping stone to eventually starting with Facebook ads. The sales from your influencer campaign can provide you with the data you need to build a look-alike audience and better understand your buyers.  With that data in hand, you can then punch them into Facebook, retarget them, and scale your marketing strategy through there.  That’s a great – and not to mention much cheaper – workaround to getting that initial data to oil your Facebook Pixel.
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Alexander Wang 26 minutes ago

Conclusion

Facebook ads may be the established go-to marketing tactic for ecommerce stores....
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Brandon Kumar 19 minutes ago
Do share your thoughts with us in the comments below! Start selling online now with Shopify Start yo...
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<h2>Conclusion</h2> Facebook ads may be the established go-to marketing tactic for ecommerce stores.&#xA0; But when faced with a limited marketing budget, consider breaking away from this convention and opting for influencer marketing instead. Have you tried influencer marketing to promote your new ecommerce business? What have you learned?
Kevin Wang Member
access_time 75 minutes ago

Conclusion

Facebook ads may be the established go-to marketing tactic for ecommerce stores.  But when faced with a limited marketing budget, consider breaking away from this convention and opting for influencer marketing instead. Have you tried influencer marketing to promote your new ecommerce business? What have you learned?
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Do share your thoughts with us in the comments below! Start selling online now with Shopify Start your free trial <h2>Want to Learn More </h2> 5 Free Marketing Channels You Should Prioritize in 2021 6 Top Types of Influencer Marketing Campaigns (With Examples) Top 8 Influencer Marketing Platforms and Apps How to Build a Winning Influencer Strategy &amp; Avoid Fake Influencers Start selling online now with Shopify Start your free trial 14-day trial No credit card <h2>Related</h2> <h3>The Perfect YouTube Thumbnail Size and Best Practices</h3> Small things have great power. This article will give you an edge over your competition – and that competition is fierc… by Thomas J Law Marketing Article <h3>10 LinkedIn Statistics Every Marketer Should Know in 2022 Infographic </h3> Embarking on an ecommerce venture and not quite sure how to begin marketing?
Harper Kim Member
access_time 80 minutes ago
Do share your thoughts with us in the comments below! Start selling online now with Shopify Start your free trial

Want to Learn More

5 Free Marketing Channels You Should Prioritize in 2021 6 Top Types of Influencer Marketing Campaigns (With Examples) Top 8 Influencer Marketing Platforms and Apps How to Build a Winning Influencer Strategy & Avoid Fake Influencers Start selling online now with Shopify Start your free trial 14-day trial No credit card

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