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% Experts Say Streaming Movie Releases Won't Kill Theaters GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News &gt; Streaming <h1> Experts Say Streaming Movie Releases Won&#39;t Kill Theaters</h1> <h2> Desperate times call for desperate measures</h2> By Allison Murray Allison Murray Tech News Reporter Southern Illinois University Allison reports on all things tech.
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% Experts Say Streaming Movie Releases Won't Kill Theaters GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News > Streaming

Experts Say Streaming Movie Releases Won't Kill Theaters

Desperate times call for desperate measures

By Allison Murray Allison Murray Tech News Reporter Southern Illinois University Allison reports on all things tech.
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She's a news junky that keeps her eye on the latest trends. Allison is a writer working out of C...
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She&#39;s a news junky that keeps her eye on the latest trends. Allison is a writer working out of Chicago, IL, with her only coworker: her cat Norbert. lifewire's editorial guidelines Updated on December 7, 2020 01:19PM EST Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire.
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She's a news junky that keeps her eye on the latest trends. Allison is a writer working out of Chicago, IL, with her only coworker: her cat Norbert. lifewire's editorial guidelines Updated on December 7, 2020 01:19PM EST Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire.
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lifewire's fact checking process Tweet Share Email Tweet Share Email Streaming Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> Warner Bros. announced it would release its 2021 film lineup both in theaters and to HBO Max next year. Film studios have had to get creative during the pandemic to release content, and the streaming service market makes the most sense. Experts say movie theaters are not dead and will come back post-pandemic. Presley Ann / Getty Images for WarnerMedia Film giant Warner Bros.
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Key Takeaways

Warner Bros. announced it would release its 2021 film lineup both in theaters and to HBO Max next year. Film studios have had to get creative during the pandemic to release content, and the streaming service market makes the most sense. Experts say movie theaters are not dead and will come back post-pandemic. Presley Ann / Getty Images for WarnerMedia Film giant Warner Bros.
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Kevin Wang 2 minutes ago
announced last week that it would release its 2021 films in theaters as well as on HBO Max. Experts ...
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Hannah Kim 12 minutes ago
news is interesting because we have seen the one-off with Mulan on Disney Plus and a few others, but...
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announced last week that it would release its 2021 films in theaters as well as on HBO Max. Experts say while the announcement is a big deal for both the movie and streaming industries, it won’t fundamentally change either sector.&nbsp; The film studio said it would release a total of 17 movies in 2021, both in theaters (where possible) and on HBO Max, where they will be available for a total of 30 days after the initial release. "The Warner Bros.
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announced last week that it would release its 2021 films in theaters as well as on HBO Max. Experts say while the announcement is a big deal for both the movie and streaming industries, it won’t fundamentally change either sector.  The film studio said it would release a total of 17 movies in 2021, both in theaters (where possible) and on HBO Max, where they will be available for a total of 30 days after the initial release. "The Warner Bros.
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Noah Davis 2 minutes ago
news is interesting because we have seen the one-off with Mulan on Disney Plus and a few others, but...
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Kong, Mortal Kombat, and Matrix 4, among others. "Our content is extremely valuable, unless it’s s...
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news is interesting because we have seen the one-off with Mulan on Disney Plus and a few others, but this is at a whole new level because you’re talking about a combined billion dollars worth of content," Dan Rayburn, a digital media analyst at consulting firm Frost &amp; Sullivan, told Lifewire over the phone.&nbsp; <h2> A New Way to Watch Movies </h2> Warner Bros. calls it a &#34;consumer-focused distribution model&#34; and a &#34;hybrid plan&#34; that will only last a year. Some of the movies the studio will release on HBO Max include Space Jam: A New Legacy, The Suicide Squad, Tom &amp; Jerry, Godzilla vs.
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news is interesting because we have seen the one-off with Mulan on Disney Plus and a few others, but this is at a whole new level because you’re talking about a combined billion dollars worth of content," Dan Rayburn, a digital media analyst at consulting firm Frost & Sullivan, told Lifewire over the phone. 

A New Way to Watch Movies

Warner Bros. calls it a "consumer-focused distribution model" and a "hybrid plan" that will only last a year. Some of the movies the studio will release on HBO Max include Space Jam: A New Legacy, The Suicide Squad, Tom & Jerry, Godzilla vs.
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Kong, Mortal Kombat, and Matrix 4, among others. "Our content is extremely valuable, unless it’s s...
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"It’s too early to know the impact and see what the consumption is and how it drives demand an...
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Kong, Mortal Kombat, and Matrix 4, among others. "Our content is extremely valuable, unless it’s sitting on a shelf not being seen by anyone," said Jason Kilar, the CEO WarnerMedia, in an official press release. "We believe this approach serves our fans, supports exhibitors and filmmakers, and enhances the HBO Max experience, creating value for all." Rayburn said it’ll be interesting to see how movie watchers respond to the news and how many will actually tune in on HBO Max.
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Kong, Mortal Kombat, and Matrix 4, among others. "Our content is extremely valuable, unless it’s sitting on a shelf not being seen by anyone," said Jason Kilar, the CEO WarnerMedia, in an official press release. "We believe this approach serves our fans, supports exhibitors and filmmakers, and enhances the HBO Max experience, creating value for all." Rayburn said it’ll be interesting to see how movie watchers respond to the news and how many will actually tune in on HBO Max.
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"It’s too early to know the impact and see what the consumption is and how it drives demand an...
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Many of the movies Netflix has produced—The Irishman, Marriage Story, The Two Popes, etc.—have ...
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&#34;It’s too early to know the impact and see what the consumption is and how it drives demand and viewership,&#34; he said. HBO Max is just one of the many streaming services available in the highly competitive streaming market. According to No Film School, Netflix still reigns supreme at 183 million worldwide subscribers (as of March 2020), followed by Amazon Prime Video at 150 million worldwide subscribers and Hulu at 30.4 million.&nbsp; IAM-photography / Getty Images HBO-owner AT&amp;T's third-quarter earnings report revealed that HBO Max has 12.7 million active subscribers, even though 28.7 million customers were eligible to get HBO Max, so it still has a lot of catching up to do to reach "Netflix" status.&nbsp; It&#39;s not uncommon for these platforms to release their own films, and Netflix has been doing it for years.
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"It’s too early to know the impact and see what the consumption is and how it drives demand and viewership," he said. HBO Max is just one of the many streaming services available in the highly competitive streaming market. According to No Film School, Netflix still reigns supreme at 183 million worldwide subscribers (as of March 2020), followed by Amazon Prime Video at 150 million worldwide subscribers and Hulu at 30.4 million.  IAM-photography / Getty Images HBO-owner AT&T's third-quarter earnings report revealed that HBO Max has 12.7 million active subscribers, even though 28.7 million customers were eligible to get HBO Max, so it still has a lot of catching up to do to reach "Netflix" status.  It's not uncommon for these platforms to release their own films, and Netflix has been doing it for years.
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Many of the movies Netflix has produced—The Irishman, Marriage Story, The Two Popes, etc.—have ...
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However, not everyone thinks the move to debut studio-produced films on streaming services is a good...
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Many of the movies Netflix has produced—The Irishman, Marriage Story, The Two Popes, etc.—have gone on to be successful and even win awards. Disney Plus—which is directly tied to Disney Studios—decided to release its live-action take on Mulan back in September due to the pandemic, and the film version of Hamilton skipped theaters and instead aired directly on the platform over the summer.&nbsp; <h2> What About Movie Theaters </h2> Since desperate times call for desperate measures, film studios have had to get creative with releasing movies during a pandemic.
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Many of the movies Netflix has produced—The Irishman, Marriage Story, The Two Popes, etc.—have gone on to be successful and even win awards. Disney Plus—which is directly tied to Disney Studios—decided to release its live-action take on Mulan back in September due to the pandemic, and the film version of Hamilton skipped theaters and instead aired directly on the platform over the summer. 

What About Movie Theaters

Since desperate times call for desperate measures, film studios have had to get creative with releasing movies during a pandemic.
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Charlotte Lee 18 minutes ago
However, not everyone thinks the move to debut studio-produced films on streaming services is a good...
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"As for AMC, we will do all in our power to ensure that Warner does not do so at our expense." Lingk...
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However, not everyone thinks the move to debut studio-produced films on streaming services is a good thing, especially the movie theater industry. "Clearly, WarnerMedia intends to sacrifice a considerable portion of the profitability of its movie studio division—and that of its production partners and filmmakers—to subsidize its HBO Max start-up," Adam Aron, CEO of AMC Entertainment, said in a statement to Deadline.
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However, not everyone thinks the move to debut studio-produced films on streaming services is a good thing, especially the movie theater industry. "Clearly, WarnerMedia intends to sacrifice a considerable portion of the profitability of its movie studio division—and that of its production partners and filmmakers—to subsidize its HBO Max start-up," Adam Aron, CEO of AMC Entertainment, said in a statement to Deadline.
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"As for AMC, we will do all in our power to ensure that Warner does not do so at our expense." Lingk...
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"As for AMC, we will do all in our power to ensure that Warner does not do so at our expense." Lingkong C / EyeEm / Getty Images However, Rayburn said that watching movies in a theater won’t cease to exist and that this streaming trend is most likely temporary. &#34;I don’t think this will become the new norm because movie theaters will come back,&#34; he said. &#34;Maybe all don’t survive the downturn, but people will always want to go back to the movies since there’s something to be said about that unique experience.&#34; Rayburn added that while the pandemic has been difficult for movie theaters, on the other side of the spectrum, film studios have also been greatly affected and need to do what’s best in their interest, as well.
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"As for AMC, we will do all in our power to ensure that Warner does not do so at our expense." Lingkong C / EyeEm / Getty Images However, Rayburn said that watching movies in a theater won’t cease to exist and that this streaming trend is most likely temporary. "I don’t think this will become the new norm because movie theaters will come back," he said. "Maybe all don’t survive the downturn, but people will always want to go back to the movies since there’s something to be said about that unique experience." Rayburn added that while the pandemic has been difficult for movie theaters, on the other side of the spectrum, film studios have also been greatly affected and need to do what’s best in their interest, as well.
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&#34;Theaters aren’t opening any time soon, so what are [the studios] supposed to do?&#34; he asked. &#34;While this does take some revenue away from theaters, theaters aren’t open.&#34; So while you may be watching the Matrix 4 on your couch next year, we will all eventually get back into the theaters again to experience movies the way they were meant to be watched. Was this page helpful?
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"Theaters aren’t opening any time soon, so what are [the studios] supposed to do?" he asked. "While this does take some revenue away from theaters, theaters aren’t open." So while you may be watching the Matrix 4 on your couch next year, we will all eventually get back into the theaters again to experience movies the way they were meant to be watched. Was this page helpful?
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