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%Begin Experts Say Opera’s Emoji URLs Aren’t Going to Take Off GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News &gt; Internet & Security <h1> Experts Say Opera’s Emoji URLs Aren’t Going to Take Off</h1> <h2> It&#39;s too clunky, and could be a security risk</h2> By Rob Rich Rob Rich News Reporter College for Creative Studies Rob is a freelance tech reporter with experience writing for a variety of outlets, including IGN, Unwinnable, 148Apps, Gamezebo, Pocket Gamer, Fanbolt, Zam, and more.
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%Begin Experts Say Opera’s Emoji URLs Aren’t Going to Take Off GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News > Internet & Security

Experts Say Opera’s Emoji URLs Aren’t Going to Take Off

It's too clunky, and could be a security risk

By Rob Rich Rob Rich News Reporter College for Creative Studies Rob is a freelance tech reporter with experience writing for a variety of outlets, including IGN, Unwinnable, 148Apps, Gamezebo, Pocket Gamer, Fanbolt, Zam, and more.
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lifewire's editorial guidelines Published on February 24, 2022 11:59AM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others.
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lifewire's editorial guidelines Published on February 24, 2022 11:59AM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others.
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lifewire's fact checking process Tweet Share Email Tweet Share Email Internet & Security Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> Entering a string of specific emojis just isn’t as quick or intuitive as using alphanumeric characters.Using emoji URLs as an eye-catching link for users to select could work, but images would work just as well in that case.Embedded emojis that match the order of an emoji URL could result in unintentionally redirecting people to a website.<br/> Dimitri Otis / Getty Images Thanks to a partnership with Yat, Opera's web browser now supports web address URLs in emojis, but experts believe it's too awkward to be anything more than a gimmick. The gist of Opera&#39;s latest feature works specifically through Yat, which allows users to create a custom web URL from a string of emojis—the resulting webpage can be customized or used as a redirect to a more typical website.
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lifewire's fact checking process Tweet Share Email Tweet Share Email Internet & Security Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming

Key Takeaways

Entering a string of specific emojis just isn’t as quick or intuitive as using alphanumeric characters.Using emoji URLs as an eye-catching link for users to select could work, but images would work just as well in that case.Embedded emojis that match the order of an emoji URL could result in unintentionally redirecting people to a website.
Dimitri Otis / Getty Images Thanks to a partnership with Yat, Opera's web browser now supports web address URLs in emojis, but experts believe it's too awkward to be anything more than a gimmick. The gist of Opera's latest feature works specifically through Yat, which allows users to create a custom web URL from a string of emojis—the resulting webpage can be customized or used as a redirect to a more typical website.
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Oliver Taylor 13 minutes ago
Ideally, it would work as an attention-grabbing way for companies to get people to check out their w...
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Alexander Wang 10 minutes ago
"... it doesn't have any actual use outside of the novelty factor for marketers."

Too Clunky ...

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Ideally, it would work as an attention-grabbing way for companies to get people to check out their websites, but experts are hesitant to view it as anything more than a fad. "As fun and fresh as it seems, emoji URLs are just that—a fun little thing," said Dawid Zimny, Product Manager at London-based agile web agency NerdCow, in an email to Lifewire.
Scarlett Brown Member
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Ideally, it would work as an attention-grabbing way for companies to get people to check out their websites, but experts are hesitant to view it as anything more than a fad. "As fun and fresh as it seems, emoji URLs are just that—a fun little thing," said Dawid Zimny, Product Manager at London-based agile web agency NerdCow, in an email to Lifewire.
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Charlotte Lee 8 minutes ago
"... it doesn't have any actual use outside of the novelty factor for marketers."

Too Clunky ...

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"... it doesn't have any actual use outside of the novelty factor for marketers." <h2> Too Clunky </h2> Breaking the process down from a purely mechanical standpoint, replacing the standard alphanumeric URL entry with emojis is far more time-consuming. Mobile devices are likely the best-case scenario for such a feature, as their digital keyboards often include an option to pull up emoji libraries.
Natalie Lopez Member
access_time 20 minutes ago
"... it doesn't have any actual use outside of the novelty factor for marketers."

Too Clunky

Breaking the process down from a purely mechanical standpoint, replacing the standard alphanumeric URL entry with emojis is far more time-consuming. Mobile devices are likely the best-case scenario for such a feature, as their digital keyboards often include an option to pull up emoji libraries.
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That being said, depending on the emojis needed, it could still take some time to swipe through pages of tiny icons. Sellwell / Getty Images &#34;Apple has nearly 4,000 emojis in its library at the time of writing,&#34; Zimny pointed out. &#34;Browsing them to find the right ones would take significantly longer than just typing in the words.
Evelyn Zhang Member
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That being said, depending on the emojis needed, it could still take some time to swipe through pages of tiny icons. Sellwell / Getty Images "Apple has nearly 4,000 emojis in its library at the time of writing," Zimny pointed out. "Browsing them to find the right ones would take significantly longer than just typing in the words.
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Isabella Johnson 4 minutes ago
And the alternative is searching for the emoji by keyword, which is just an extra, unnecessary step....
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And the alternative is searching for the emoji by keyword, which is just an extra, unnecessary step.&#34; And that&#39;s a best-case scenario, with a device that places more importance on emojis than something like a computer, which doesn&#39;t typically have easy access to them. It creates a scenario where emojis would have to become easier to utilize with a physical keyboard, or users would have to find a way to copy and paste what they need.
Isaac Schmidt Member
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And the alternative is searching for the emoji by keyword, which is just an extra, unnecessary step." And that's a best-case scenario, with a device that places more importance on emojis than something like a computer, which doesn't typically have easy access to them. It creates a scenario where emojis would have to become easier to utilize with a physical keyboard, or users would have to find a way to copy and paste what they need.
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Harper Kim 17 minutes ago
"It's extremely inconvenient on desktops," Zimny said. "The average person types at ...
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Luna Park 4 minutes ago
It would bypass the clumsiness of having to hunt and peck for specific images but also kind of defea...
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&#34;It&#39;s extremely inconvenient on desktops,&#34; Zimny said. &#34;The average person types at 40 words per minute, so even a long address will take just a couple of seconds.&#34; &#34;As fun and fresh as it seems, emoji URLs are just that—a fun little thing.&#34; Another possible alternative would be to circumvent the need for users to actually input emojis to visit the corresponding websites.
Kevin Wang Member
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"It's extremely inconvenient on desktops," Zimny said. "The average person types at 40 words per minute, so even a long address will take just a couple of seconds." "As fun and fresh as it seems, emoji URLs are just that—a fun little thing." Another possible alternative would be to circumvent the need for users to actually input emojis to visit the corresponding websites.
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Sebastian Silva 6 minutes ago
It would bypass the clumsiness of having to hunt and peck for specific images but also kind of defea...
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It would bypass the clumsiness of having to hunt and peck for specific images but also kind of defeats the purpose of using emojis in a URL in the first place. At that point, the emoji URL would be functionally the same as clicking an image with an embedded URL.
Isabella Johnson Member
access_time 9 minutes ago
It would bypass the clumsiness of having to hunt and peck for specific images but also kind of defeats the purpose of using emojis in a URL in the first place. At that point, the emoji URL would be functionally the same as clicking an image with an embedded URL.
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Nathan Chen 4 minutes ago
"I feel it has novelty and graphic appeal but might be a bit cumbersome for some users," said Reno L...
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Elijah Patel 3 minutes ago
Individuals and companies have been able to register emoji web addresses for some time now. The offi...
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"I feel it has novelty and graphic appeal but might be a bit cumbersome for some users," said Reno Lovison, sales and marketing expert at Reno Lovison Marketing, in an email to Lifewire. "Personally, I would consider using it in an email or social media situation where the message is basically 'click the link below,' but at this point, I would avoid it in print, signage, and other situations where the user has to input the emojis [themselves]." <h2> Other Problems </h2> Being able to input emoji as part of a URL isn't a new thing, either.
Chloe Santos Moderator
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"I feel it has novelty and graphic appeal but might be a bit cumbersome for some users," said Reno Lovison, sales and marketing expert at Reno Lovison Marketing, in an email to Lifewire. "Personally, I would consider using it in an email or social media situation where the message is basically 'click the link below,' but at this point, I would avoid it in print, signage, and other situations where the user has to input the emojis [themselves]."

Other Problems

Being able to input emoji as part of a URL isn't a new thing, either.
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Ava White 3 minutes ago
Individuals and companies have been able to register emoji web addresses for some time now. The offi...
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Ella Rodriguez 1 minutes ago
What sets Opera's feature apart is that it can be 100% emojis—no ".to" at the end required. ra2stu...
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Individuals and companies have been able to register emoji web addresses for some time now. The official extension for the New Zealand island of Tonga—.to—is just one example.
Brandon Kumar Member
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Individuals and companies have been able to register emoji web addresses for some time now. The official extension for the New Zealand island of Tonga—.to—is just one example.
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Dylan Patel 4 minutes ago
What sets Opera's feature apart is that it can be 100% emojis—no ".to" at the end required. ra2stu...
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James Smith 20 minutes ago
By Opera's own admission, emojis embedded on web pages can link to Yat pages when using the Opera br...
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What sets Opera's feature apart is that it can be 100% emojis—no ".to" at the end required. ra2studio / Getty Images &#34;For years now, there have been a couple of top-level domains that allow the use of emojis, including the national domain of Tonga,&#34; Zimny stated. &#34;We&#39;ve purchased a fun domain for ourselves—&#x1f913;&#x1f42e;.to, matching our NerdCow brand, and you can use it in any browser to go to our website.&#34; On top of this, the lack of a need to use any kind of text for a specific web domain (i.e., .to or y.at) is concerning to Zimny.
Noah Davis Member
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What sets Opera's feature apart is that it can be 100% emojis—no ".to" at the end required. ra2studio / Getty Images "For years now, there have been a couple of top-level domains that allow the use of emojis, including the national domain of Tonga," Zimny stated. "We've purchased a fun domain for ourselves—🤓🐮.to, matching our NerdCow brand, and you can use it in any browser to go to our website." On top of this, the lack of a need to use any kind of text for a specific web domain (i.e., .to or y.at) is concerning to Zimny.
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Sofia Garcia 4 minutes ago
By Opera's own admission, emojis embedded on web pages can link to Yat pages when using the Opera br...
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Dylan Patel 17 minutes ago
"The idea is baffling, as websites using seemingly random emojis now risk linking to a page they...
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By Opera's own admission, emojis embedded on web pages can link to Yat pages when using the Opera browser. &#34;This means that if someone posts an unrelated combination of emojis on their web page and it matches an emoji URL in yat&#39;s library, visitors using the browser can click it and go to a website that wasn&#39;t supposed to be there,&#34; Zimny explained.
Hannah Kim Member
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By Opera's own admission, emojis embedded on web pages can link to Yat pages when using the Opera browser. "This means that if someone posts an unrelated combination of emojis on their web page and it matches an emoji URL in yat's library, visitors using the browser can click it and go to a website that wasn't supposed to be there," Zimny explained.
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"The idea is baffling, as websites using seemingly random emojis now risk linking to a page they...
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&#34;The idea is baffling, as websites using seemingly random emojis now risk linking to a page they want nothing to do with.&#34;<br/> Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why!
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"The idea is baffling, as websites using seemingly random emojis now risk linking to a page they want nothing to do with."
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Other Not enough details Hard to understand Submit More from Lifewire How to View and Type Emojis on...
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Experts Say Opera’s Emoji URLs Aren’t Going to Take Off GA S REGULAR Menu Lifewire Tech for Huma...
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Other Not enough details Hard to understand Submit More from Lifewire How to View and Type Emojis on a Computer How to Remove Your Information From the Web How to Insert a Link Into an Email With Outlook Protect Yourself From Malicious QR Codes Import Bookmarks and Other Data to the Opera Browser Best Commercial Hard Drive Repair Software How to Fix a Connection-Is-Not Private Error How to Find and Use Skype Emoji The 6 Best Opera Plugins of 2022 How to Add Emoji to Your iPhone Keyboard How to Fix a 404 Page Not Found Error How to Surf the Internet on Your Nintendo Wii How to Set the Home Page to Your Favorite Website How to Limit a Google Search to a Specific Domain How to Use the Emoji Keyboard for Galaxy Phones The 3 Best Emoji Translator Websites and Mobile Apps Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies
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