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%Start Dropshipping 101: Ecommerce Without Inventory  Branding Skip to content 
 <h1>Branding</h1> Chapter 8 by Daniel Threlfall 30 Jun, 2020 So far, you&#x2019;ve started to build the foundation of your business. I&#x2019;ve gone over a lot of the brass tacks, from niche selection to incorporation. You&#x2019;ve come a long way, but there&#x2019;s still some important steps ahead.
%Start Dropshipping 101: Ecommerce Without Inventory Branding Skip to content

Branding

Chapter 8 by Daniel Threlfall 30 Jun, 2020 So far, you’ve started to build the foundation of your business. I’ve gone over a lot of the brass tacks, from niche selection to incorporation. You’ve come a long way, but there’s still some important steps ahead.
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Jack Thompson 1 minutes ago
Even though I’ve talked about building your business, a business isn’t truly a complet...
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Scarlett Brown 1 minutes ago
The right branding can establish your business as a trustworthy retailer and help with marketing too...
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Even though I&#x2019;ve talked about building your business, a business isn&#x2019;t truly a complete business without a unique identity. That&#x2019;s where branding comes in.
Even though I’ve talked about building your business, a business isn’t truly a complete business without a unique identity. That’s where branding comes in.
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Mia Anderson 5 minutes ago
The right branding can establish your business as a trustworthy retailer and help with marketing too...
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Oliver Taylor 1 minutes ago
You probably know their logo, the tone of voice they use for advertisements, and maybe even their sl...
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The right branding can establish your business as a trustworthy retailer and help with marketing too. It&#x2019;s what helps certain retailers rise above the others and stick in customers&#x2019; minds. Think of your favorite company.
The right branding can establish your business as a trustworthy retailer and help with marketing too. It’s what helps certain retailers rise above the others and stick in customers’ minds. Think of your favorite company.
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You probably know their logo, the tone of voice they use for advertisements, and maybe even their slogan. These elements are important for a memorable brand, and to really stand out, you&#x2019;ll need to put some serious work into developing a robust brand.
You probably know their logo, the tone of voice they use for advertisements, and maybe even their slogan. These elements are important for a memorable brand, and to really stand out, you’ll need to put some serious work into developing a robust brand.
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Jack Thompson 6 minutes ago
Many dropshipping stores don’t have a brand. Think of all of the online storefronts that look...
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Many dropshipping stores don&#x2019;t have a brand. Think of all of the online storefronts that look the same. They&#x2019;re interchangeable.
Many dropshipping stores don’t have a brand. Think of all of the online storefronts that look the same. They’re interchangeable.
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They give you no compelling reason to buy from them. Building a brand takes effort, and some dropshipping stores are only out to make fast cash. That&#x2019;s why so many dropshippers offer rock bottom prices.
They give you no compelling reason to buy from them. Building a brand takes effort, and some dropshipping stores are only out to make fast cash. That’s why so many dropshippers offer rock bottom prices.
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Nevertheless, a brand is crucial. Customers know a good brand when they see one. The best companies in the world have awesome brands, so why shouldn&#x2019;t your store have one?
Nevertheless, a brand is crucial. Customers know a good brand when they see one. The best companies in the world have awesome brands, so why shouldn’t your store have one?
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Charlotte Lee 21 minutes ago
However, the concept of branding can be a little confusing or vague. What exactly goes into a brand?...
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However, the concept of branding can be a little confusing or vague. What exactly goes into a brand?
However, the concept of branding can be a little confusing or vague. What exactly goes into a brand?
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Scarlett Brown 38 minutes ago
What’s the process behind branding? As a whole, branding far exceeds the scope of this guide,...
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Hannah Kim 12 minutes ago
Start selling online now with Shopify Start your free trial

What Is Branding

You know th...
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What&#x2019;s the process behind branding? As a whole, branding far exceeds the scope of this guide, but I&#x2019;ll get into the basics to get you started. First I&#x2019;ll define what a brand is, and then I&#x2019;ll show you what you need to focus on to brand your business.
What’s the process behind branding? As a whole, branding far exceeds the scope of this guide, but I’ll get into the basics to get you started. First I’ll define what a brand is, and then I’ll show you what you need to focus on to brand your business.
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Liam Wilson 37 minutes ago
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What Is Branding

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Start selling online now with Shopify Start your free trial 
 <h2>What Is Branding </h2>
You know that every company has a brand, something that makes each business unique. So a brand is essentially a company&#x2019;s identity.
Start selling online now with Shopify Start your free trial

What Is Branding

You know that every company has a brand, something that makes each business unique. So a brand is essentially a company’s identity.
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Just like no two people are alike, no two businesses are alike, and brands are what make them all different. If you want, you can think of a brand as a company&#x2019;s personality. A brand tells your customers who you are and what you&#x2019;re about.
Just like no two people are alike, no two businesses are alike, and brands are what make them all different. If you want, you can think of a brand as a company’s personality. A brand tells your customers who you are and what you’re about.
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Sophie Martin 21 minutes ago
It’s the essence of your business – the who, what, and why, so to speak. Lots of compa...
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It&#x2019;s the essence of your business &#x2013; the who, what, and why, so to speak. Lots of companies treat branding as an afterthought. If you go that route, you&#x2019;ll find it difficult to gain traction and get new customers.
It’s the essence of your business – the who, what, and why, so to speak. Lots of companies treat branding as an afterthought. If you go that route, you’ll find it difficult to gain traction and get new customers.
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Without a brand, your business won&#x2019;t be memorable, and it won&#x2019;t make prospective customers think it&#x2019;s special. This is the reason why a lot of first time dropshippers give up and quit. They don&#x2019;t spend enough time on branding.
Without a brand, your business won’t be memorable, and it won’t make prospective customers think it’s special. This is the reason why a lot of first time dropshippers give up and quit. They don’t spend enough time on branding.
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Brandon Kumar 3 minutes ago
Branding is the thread that runs through your entire business. Everything about your business should...
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Oliver Taylor 5 minutes ago
Branding is both internal and external. Internal branding deals with your mission statement and comp...
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Branding is the thread that runs through your entire business. Everything about your business should be infused with your brand. Your social media, marketing strategies, and even ad copy will all reflect your brand.
Branding is the thread that runs through your entire business. Everything about your business should be infused with your brand. Your social media, marketing strategies, and even ad copy will all reflect your brand.
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Luna Park 56 minutes ago
Branding is both internal and external. Internal branding deals with your mission statement and comp...
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Branding is both internal and external. Internal branding deals with your mission statement and company values, while external branding deals with aspects like design and copy.
Branding is both internal and external. Internal branding deals with your mission statement and company values, while external branding deals with aspects like design and copy.
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Also, branding is part of the value you provide to your audience. Whether or not your customers are loyal will largely depend on how much your brand resonates with them.
Also, branding is part of the value you provide to your audience. Whether or not your customers are loyal will largely depend on how much your brand resonates with them.
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Sophie Martin 26 minutes ago
A remarkable brand will attract customers by connecting with them and help turn casual shoppers into...
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A remarkable brand will attract customers by connecting with them and help turn casual shoppers into loyal followers. First, let&#x2019;s discuss internal branding
 <h2>Internal Branding</h2>
Whether you&#x2019;re a solopreneur or the head of a small team, your company needs internal branding.
A remarkable brand will attract customers by connecting with them and help turn casual shoppers into loyal followers. First, let’s discuss internal branding

Internal Branding

Whether you’re a solopreneur or the head of a small team, your company needs internal branding.
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David Cohen 11 minutes ago
This may seem insignificant, but I urge you to not ignore it.   Image source Internal branding ...
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Isabella Johnson 10 minutes ago
And while your customers aren’t ever going to see what your internal branding is like, your p...
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This may seem insignificant, but I urge you to not ignore it. &#xA0; Image source
Internal branding allows you (and any team members you have) to understand what your company stands for. It&#x2019;s another way of saying your company is focused on its customers.
This may seem insignificant, but I urge you to not ignore it.   Image source Internal branding allows you (and any team members you have) to understand what your company stands for. It’s another way of saying your company is focused on its customers.
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And while your customers aren&#x2019;t ever going to see what your internal branding is like, your public presence will reflect the attitude you maintain. A good internal brand ensures everyone is on the same page and facilitates an optimal work ethic. Two common ways of implementing internal branding are the mission statement and a list of values.
And while your customers aren’t ever going to see what your internal branding is like, your public presence will reflect the attitude you maintain. A good internal brand ensures everyone is on the same page and facilitates an optimal work ethic. Two common ways of implementing internal branding are the mission statement and a list of values.
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Dylan Patel 11 minutes ago

Creating a Mission Statement

Throughout this book, I’ve placed a heavy emphasis on v...
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<h3>Creating a Mission Statement</h3>
Throughout this book, I&#x2019;ve placed a heavy emphasis on value. By now, I hope you&#x2019;ve gained a value-first mindset that focuses on how you can best serve your audience.

Creating a Mission Statement

Throughout this book, I’ve placed a heavy emphasis on value. By now, I hope you’ve gained a value-first mindset that focuses on how you can best serve your audience.
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Zoe Mueller 9 minutes ago
This idea of value first is integral to a successful mission statement. Mission statements can somet...
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Alexander Wang 39 minutes ago
You’ve probably seen lots of mission statements before, but if you haven’t, here are s...
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This idea of value first is integral to a successful mission statement. Mission statements can sometimes seem corny or disingenuous, but a good mission statement can work wonders for your business by giving you a customer-centric perspective.
This idea of value first is integral to a successful mission statement. Mission statements can sometimes seem corny or disingenuous, but a good mission statement can work wonders for your business by giving you a customer-centric perspective.
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Madison Singh 63 minutes ago
You’ve probably seen lots of mission statements before, but if you haven’t, here are s...
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Brandon Kumar 29 minutes ago
To see the power of the mission statement in action, take a second look at those mission statements ...
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You&#x2019;ve probably seen lots of mission statements before, but if you haven&#x2019;t, here are some famous examples:
Warby Parker: &#x201C;To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.&#x201D;
Nordstrom: &#x201C;To give customers the most compelling shopping experience possible.&#x201D;
JetBlue: &#x201C;To inspire humanity &#x2013; both in the air and on the ground.&#x201D;
These mission statements are more than hollow platitudes to whip up some good PR. They&#x2019;re designed to guide each and every worker in everything he or she does. A good mission statement improves morale, creates a positive environment, and helps everyone communicate better.
You’ve probably seen lots of mission statements before, but if you haven’t, here are some famous examples: Warby Parker: “To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.” Nordstrom: “To give customers the most compelling shopping experience possible.” JetBlue: “To inspire humanity – both in the air and on the ground.” These mission statements are more than hollow platitudes to whip up some good PR. They’re designed to guide each and every worker in everything he or she does. A good mission statement improves morale, creates a positive environment, and helps everyone communicate better.
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Harper Kim 63 minutes ago
To see the power of the mission statement in action, take a second look at those mission statements ...
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To see the power of the mission statement in action, take a second look at those mission statements above. They&#x2019;re all about what the company does for the customer. This is vital because if your mission statement is all about your company, it&#x2019;s not going to work well.
To see the power of the mission statement in action, take a second look at those mission statements above. They’re all about what the company does for the customer. This is vital because if your mission statement is all about your company, it’s not going to work well.
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Just like you&#x2019;ve developed a value-first mindset, you have to develop a value-first mission statement. Again, this may seem like overkill for a dropshipping business, but trust me &#x2013; not many dropshippers take this seriously.
Just like you’ve developed a value-first mindset, you have to develop a value-first mission statement. Again, this may seem like overkill for a dropshipping business, but trust me – not many dropshippers take this seriously.
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Harper Kim 5 minutes ago
It may not always be obvious, but most successful dropshippers with great brands have an outstanding...
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Elijah Patel 8 minutes ago
You may not realize it at first, but IKEA’s goal of helping more people can create a better e...
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It may not always be obvious, but most successful dropshippers with great brands have an outstanding mission statement that&#x2019;s driving them. This is how companies like IKEA work.
It may not always be obvious, but most successful dropshippers with great brands have an outstanding mission statement that’s driving them. This is how companies like IKEA work.
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Amelia Singh 38 minutes ago
You may not realize it at first, but IKEA’s goal of helping more people can create a better e...
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Aria Nguyen 18 minutes ago
It’s also important to establish your internal branding before you start working on any exter...
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You may not realize it at first, but IKEA&#x2019;s goal of helping more people can create a better everyday life at home affects everything they do, from product design to store layout. This is exactly the kind of internal structure you want to create for your dropshipping business (even if it&#x2019;s just you right now).
You may not realize it at first, but IKEA’s goal of helping more people can create a better everyday life at home affects everything they do, from product design to store layout. This is exactly the kind of internal structure you want to create for your dropshipping business (even if it’s just you right now).
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Ella Rodriguez 6 minutes ago
It’s also important to establish your internal branding before you start working on any exter...
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Grace Liu 101 minutes ago
Not an expert on crafting inspirational mission statements? Don’t worry. Here are a few tips ...
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It&#x2019;s also important to establish your internal branding before you start working on any external branding. It&#x2019;s like building a house on a sturdy foundation. Your external branding is the house, and your internal branding is the foundation.
It’s also important to establish your internal branding before you start working on any external branding. It’s like building a house on a sturdy foundation. Your external branding is the house, and your internal branding is the foundation.
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Not an expert on crafting inspirational mission statements? Don&#x2019;t worry. Here are a few tips to give you a boost.
Not an expert on crafting inspirational mission statements? Don’t worry. Here are a few tips to give you a boost.
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Harper Kim 5 minutes ago
Don’t make your mission statement self-serving. Like I said, you have to put your customer ba...
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Joseph Kim 9 minutes ago
Don’t get too caught up in your ambition and lose sight of that. Think in verbs....
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Don&#x2019;t make your mission statement self-serving. Like I said, you have to put your customer base first, and that means refraining from overloading your mission statement with &#x2018;we&#x2019;. Yes, your mission statement is about your company, but only about what your company can offer.
Don’t make your mission statement self-serving. Like I said, you have to put your customer base first, and that means refraining from overloading your mission statement with ‘we’. Yes, your mission statement is about your company, but only about what your company can offer.
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Luna Park 81 minutes ago
Don’t get too caught up in your ambition and lose sight of that. Think in verbs....
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Natalie Lopez 65 minutes ago
The mission statements listed above all start with “to ____”. To offer, to give, to in...
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Don&#x2019;t get too caught up in your ambition and lose sight of that. Think in verbs.
Don’t get too caught up in your ambition and lose sight of that. Think in verbs.
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Kevin Wang 10 minutes ago
The mission statements listed above all start with “to ____”. To offer, to give, to in...
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Thomas Anderson 29 minutes ago
These are all verbs, and who is the recipient of these actions? The customer....
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The mission statements listed above all start with &#x201C;to ____&#x201D;. To offer, to give, to inspire.
The mission statements listed above all start with “to ____”. To offer, to give, to inspire.
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These are all verbs, and who is the recipient of these actions? The customer.
These are all verbs, and who is the recipient of these actions? The customer.
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If you think of what your company does in terms of verbs, it&#x2019;s easier to maintain the focus on your customers and not yourself. Reflect on why your company does what it does.
If you think of what your company does in terms of verbs, it’s easier to maintain the focus on your customers and not yourself. Reflect on why your company does what it does.
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Ethan Thomas 21 minutes ago
Every company needs a fundamental reason to exist, often simply called a ‘why’. If you...
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Every company needs a fundamental reason to exist, often simply called a &#x2018;why&#x2019;. If your why is just to sell and make money, that&#x2019;s not good. Your business needs to have a reason to improve people&#x2019;s lives somehow.
Every company needs a fundamental reason to exist, often simply called a ‘why’. If your why is just to sell and make money, that’s not good. Your business needs to have a reason to improve people’s lives somehow.
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Sophie Martin 31 minutes ago
You then need to incorporate that reason into your mission statement. Warby Parker’s mission ...
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Right now, you want to think of as many statements as possible to give you the most options to work ...
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You then need to incorporate that reason into your mission statement. Warby Parker&#x2019;s mission statement does this wonderfully: &#x201C;To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.&#x201D;
You&#x2019;ll want to draft several mission statements, anywhere from 10-30. It&#x2019;s okay if they don&#x2019;t sound perfect.
You then need to incorporate that reason into your mission statement. Warby Parker’s mission statement does this wonderfully: “To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.” You’ll want to draft several mission statements, anywhere from 10-30. It’s okay if they don’t sound perfect.
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Charlotte Lee 24 minutes ago
Right now, you want to think of as many statements as possible to give you the most options to work ...
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Charlotte Lee 12 minutes ago
Which mission statements summarize your goals best? Which ones would you identify with most if you w...
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Right now, you want to think of as many statements as possible to give you the most options to work with. Next, narrow it down.
Right now, you want to think of as many statements as possible to give you the most options to work with. Next, narrow it down.
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Sebastian Silva 119 minutes ago
Which mission statements summarize your goals best? Which ones would you identify with most if you w...
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Which mission statements summarize your goals best? Which ones would you identify with most if you were the customer?
Which mission statements summarize your goals best? Which ones would you identify with most if you were the customer?
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Christopher Lee 37 minutes ago
You might need to change your mission statement over time. As your business grows, you’ll get...
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Sofia Garcia 29 minutes ago
Here’s an excellent guide from The Balance that provides some tips for writing a great missio...
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You might need to change your mission statement over time. As your business grows, you&#x2019;ll get a better idea of the value you provide and what your specific objectives are. Update your mission statement accordingly and make sure everyone on your team knows what it is.
You might need to change your mission statement over time. As your business grows, you’ll get a better idea of the value you provide and what your specific objectives are. Update your mission statement accordingly and make sure everyone on your team knows what it is.
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Liam Wilson 10 minutes ago
Here’s an excellent guide from The Balance that provides some tips for writing a great missio...
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Dylan Patel 61 minutes ago
Your logo, customer support emails, and social media avatars are all part of your brand. (This is wh...
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Here&#x2019;s an excellent guide from The Balance that provides some tips for writing a great mission statement. This step helps you think like the most successful businesses in the world and allows you to align actions with goals. <h2>External Branding</h2>
External branding is complex to talk about because everything you do represents your brand.
Here’s an excellent guide from The Balance that provides some tips for writing a great mission statement. This step helps you think like the most successful businesses in the world and allows you to align actions with goals.

External Branding

External branding is complex to talk about because everything you do represents your brand.
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Lucas Martinez 118 minutes ago
Your logo, customer support emails, and social media avatars are all part of your brand. (This is wh...
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James Smith 1 minutes ago
Your business logo and website (or storefront) will often be the first thing a new customer sees, so...
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Your logo, customer support emails, and social media avatars are all part of your brand. (This is why internal branding is so important &#x2013; you need to understand who you are before you go public.) Image source
The basic elements of a brand are how you look and how you sound.
Your logo, customer support emails, and social media avatars are all part of your brand. (This is why internal branding is so important – you need to understand who you are before you go public.) Image source The basic elements of a brand are how you look and how you sound.
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Lily Watson 65 minutes ago
Your business logo and website (or storefront) will often be the first thing a new customer sees, so...
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Your business logo and website (or storefront) will often be the first thing a new customer sees, so they need to make good first impressions. Next, the tone and style of writing you use will affect everything from sales to social shares.
Your business logo and website (or storefront) will often be the first thing a new customer sees, so they need to make good first impressions. Next, the tone and style of writing you use will affect everything from sales to social shares.
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Text and media are how you&#x2019;ll communicate with your customers, so everything you put out needs to make sense with your brand. Let&#x2019;s break down these parts (logo, website, writing), and discuss them each in depth. <h3>Logo Design</h3>
There&#x2019;s a reason big businesses spend millions on logo design.
Text and media are how you’ll communicate with your customers, so everything you put out needs to make sense with your brand. Let’s break down these parts (logo, website, writing), and discuss them each in depth.

Logo Design

There’s a reason big businesses spend millions on logo design.
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Nathan Chen 29 minutes ago
It’s because your logo is more than just a nice design. It’s a way for people to insta...
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It&#x2019;s because your logo is more than just a nice design. It&#x2019;s a way for people to instantly recognize your brand.
It’s because your logo is more than just a nice design. It’s a way for people to instantly recognize your brand.
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I bet you can think of at least 10 different logos right now. Logos have tons of power.
I bet you can think of at least 10 different logos right now. Logos have tons of power.
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Julia Zhang 20 minutes ago
Humans are visual creatures, so when you and I see a logo for a business we love, we’ll commi...
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Ethan Thomas 108 minutes ago
All of your customers are going to see it, so why not make it the best it can be? Because a good log...
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Humans are visual creatures, so when you and I see a logo for a business we love, we&#x2019;ll commit it to memory almost subconsciously. You&#x2019;ll use your logo on your storefront, your social media accounts, your business cards, and even your email profile picture.
Humans are visual creatures, so when you and I see a logo for a business we love, we’ll commit it to memory almost subconsciously. You’ll use your logo on your storefront, your social media accounts, your business cards, and even your email profile picture.
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All of your customers are going to see it, so why not make it the best it can be? Because a good logo can be a little pricey, many entrepreneurs opt to choose a free logo they can make themselves.
All of your customers are going to see it, so why not make it the best it can be? Because a good logo can be a little pricey, many entrepreneurs opt to choose a free logo they can make themselves.
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Hannah Kim 64 minutes ago
The problem with this? If you have no design skills at all, your logo will look generic and forgetta...
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Charlotte Lee 29 minutes ago
You don’t need to spend thousands of dollars, but you should be prepared to pay a fair rate f...
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The problem with this? If you have no design skills at all, your logo will look generic and forgettable. That&#x2019;s why you need a logo that&#x2019;s tailor-made for your brand.
The problem with this? If you have no design skills at all, your logo will look generic and forgettable. That’s why you need a logo that’s tailor-made for your brand.
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Dylan Patel 37 minutes ago
You don’t need to spend thousands of dollars, but you should be prepared to pay a fair rate f...
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You don&#x2019;t need to spend thousands of dollars, but you should be prepared to pay a fair rate for a custom designed logo from a qualified designer. That way you won&#x2019;t be just another store with a boring logo.
You don’t need to spend thousands of dollars, but you should be prepared to pay a fair rate for a custom designed logo from a qualified designer. That way you won’t be just another store with a boring logo.
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Harper Kim 128 minutes ago
A custom logo is an easy way to stand out from your competition. First, you should have an idea of t...
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Natalie Lopez 88 minutes ago
What feelings do you want to evoke in your customers? A good designer will be able to guide you, but...
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A custom logo is an easy way to stand out from your competition. First, you should have an idea of the aesthetic you want for your brand. Do you want to have a more formal or a more casual look?
A custom logo is an easy way to stand out from your competition. First, you should have an idea of the aesthetic you want for your brand. Do you want to have a more formal or a more casual look?
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Brandon Kumar 117 minutes ago
What feelings do you want to evoke in your customers? A good designer will be able to guide you, but...
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What feelings do you want to evoke in your customers? A good designer will be able to guide you, but it&#x2019;s good to ask these questions beforehand. It&#x2019;s helpful to find a bunch of logos you like and try to figure out what you like about them.
What feelings do you want to evoke in your customers? A good designer will be able to guide you, but it’s good to ask these questions beforehand. It’s helpful to find a bunch of logos you like and try to figure out what you like about them.
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Jack Thompson 239 minutes ago
What makes them unique to you? Thinking about this makes a logo designer’s job easier because...
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Charlotte Lee 17 minutes ago
How much should you spend? Costs vary from designer to designer, but a good price range to shoot for...
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What makes them unique to you? Thinking about this makes a logo designer&#x2019;s job easier because they&#x2019;ll be able to come up with ideas that reflect what you want in a logo. Second, you should be prepared to pay.
What makes them unique to you? Thinking about this makes a logo designer’s job easier because they’ll be able to come up with ideas that reflect what you want in a logo. Second, you should be prepared to pay.
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Amelia Singh 68 minutes ago
How much should you spend? Costs vary from designer to designer, but a good price range to shoot for...
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Harper Kim 152 minutes ago
If you get a quote in the $100 to $300 range, you’ll likely be dealing with someone who takes...
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How much should you spend? Costs vary from designer to designer, but a good price range to shoot for is the $100 to $300 range. Logo design takes a lot of work, and designers who charge too little often skimp on quality.
How much should you spend? Costs vary from designer to designer, but a good price range to shoot for is the $100 to $300 range. Logo design takes a lot of work, and designers who charge too little often skimp on quality.
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Henry Schmidt 47 minutes ago
If you get a quote in the $100 to $300 range, you’ll likely be dealing with someone who takes...
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Christopher Lee 35 minutes ago
It’s worth reaching out to your network and seeing if you can find a designer that way. This ...
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If you get a quote in the $100 to $300 range, you&#x2019;ll likely be dealing with someone who takes his or her job seriously. So how do you find a logo designer?
If you get a quote in the $100 to $300 range, you’ll likely be dealing with someone who takes his or her job seriously. So how do you find a logo designer?
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It&#x2019;s worth reaching out to your network and seeing if you can find a designer that way. This is a great way to find people you can trust and build relationships with them.
It’s worth reaching out to your network and seeing if you can find a designer that way. This is a great way to find people you can trust and build relationships with them.
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Chloe Santos 77 minutes ago
If you can’t find anyone through your network, there are tons of sites that allow you to get ...
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If you can&#x2019;t find anyone through your network, there are tons of sites that allow you to get a well designed logo that doesn&#x2019;t put you in debt. Here are a few options. Find a freelance designer.
If you can’t find anyone through your network, there are tons of sites that allow you to get a well designed logo that doesn’t put you in debt. Here are a few options. Find a freelance designer.
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David Cohen 18 minutes ago
For most entrepreneurs, hiring a freelance offers the best value for money. You’re not aiming...
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Jack Thompson 2 minutes ago
It’s a nice middle of the road option that works out wonderfully for everyone involved. You m...
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For most entrepreneurs, hiring a freelance offers the best value for money. You&#x2019;re not aiming for a prestigious firm, but you&#x2019;re also ensuring you&#x2019;re not just paying someone to use a free logo designer and charge you for it.
For most entrepreneurs, hiring a freelance offers the best value for money. You’re not aiming for a prestigious firm, but you’re also ensuring you’re not just paying someone to use a free logo designer and charge you for it.
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James Smith 189 minutes ago
It’s a nice middle of the road option that works out wonderfully for everyone involved. You m...
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Kevin Wang 39 minutes ago
Sites like 99designs can help you connect with a designer, but these sites aren’t always idea...
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It&#x2019;s a nice middle of the road option that works out wonderfully for everyone involved. You may be able to find a local logo designer by Googling &#x2018;logo design&#x2019; plus your area. Many logo designers target locally based businesses, and this is an excellent option to connect with someone reliable.
It’s a nice middle of the road option that works out wonderfully for everyone involved. You may be able to find a local logo designer by Googling ‘logo design’ plus your area. Many logo designers target locally based businesses, and this is an excellent option to connect with someone reliable.
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Oliver Taylor 84 minutes ago
Sites like 99designs can help you connect with a designer, but these sites aren’t always idea...
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Sites like 99designs can help you connect with a designer, but these sites aren&#x2019;t always ideal. Yet another method is to use portfolio sites like Dribbble. You can instantly view hundreds of designers and their work, and you can contact them directly to get a quote.
Sites like 99designs can help you connect with a designer, but these sites aren’t always ideal. Yet another method is to use portfolio sites like Dribbble. You can instantly view hundreds of designers and their work, and you can contact them directly to get a quote.
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William Brown 49 minutes ago
This might take a little longer, but you’ll be happier in the long run. Use an online marketp...
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Joseph Kim 4 minutes ago
Sites like Upwork and Fiverr are abundant with freelancers, and usually you won’t pay too muc...
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This might take a little longer, but you&#x2019;ll be happier in the long run. Use an online marketplace.
This might take a little longer, but you’ll be happier in the long run. Use an online marketplace.
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Sites like Upwork and Fiverr are abundant with freelancers, and usually you won&#x2019;t pay too much. It&#x2019;s easy to browse the site and find skilled designers, and you can normally get a finished logo in a matter of days.
Sites like Upwork and Fiverr are abundant with freelancers, and usually you won’t pay too much. It’s easy to browse the site and find skilled designers, and you can normally get a finished logo in a matter of days.
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The flip side is that most freelancers on these types of sites will undervalue themselves and charge very little. It&#x2019;s also somewhat difficult to find designers that don&#x2019;t produce generic logos.
The flip side is that most freelancers on these types of sites will undervalue themselves and charge very little. It’s also somewhat difficult to find designers that don’t produce generic logos.
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Still, if you pick through the options, you can find some diamonds in the rough. Find a graphic design firm.
Still, if you pick through the options, you can find some diamonds in the rough. Find a graphic design firm.
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Natalie Lopez 297 minutes ago
This is a more expensive option, but it can yield excellent results. If you’re willing to pay...
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Alexander Wang 63 minutes ago
These firms are common in major cities, and if you find a local firm, you get the convenience of cha...
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This is a more expensive option, but it can yield excellent results. If you&#x2019;re willing to pay up and get a professionally designed logo, you can search for renowned graphic design firms. These firms usually have an in-house team of designers who work to produce the logo of your dreams.
This is a more expensive option, but it can yield excellent results. If you’re willing to pay up and get a professionally designed logo, you can search for renowned graphic design firms. These firms usually have an in-house team of designers who work to produce the logo of your dreams.
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David Cohen 116 minutes ago
These firms are common in major cities, and if you find a local firm, you get the convenience of cha...
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Natalie Lopez 1 minutes ago
It’s going to go on all of your marketing materials, so while it might be tough to swallow th...
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These firms are common in major cities, and if you find a local firm, you get the convenience of chatting in person and working with a designer for the best results. For all intents and purposes, your logo is the face of your brand.
These firms are common in major cities, and if you find a local firm, you get the convenience of chatting in person and working with a designer for the best results. For all intents and purposes, your logo is the face of your brand.
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Lily Watson 15 minutes ago
It’s going to go on all of your marketing materials, so while it might be tough to swallow th...
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Thomas Anderson 40 minutes ago
If you’re using eBay or Amazon, there’s nothing design-related you can do, which limit...
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It&#x2019;s going to go on all of your marketing materials, so while it might be tough to swallow the idea of spending a few hundred bucks on a logo, keep your eye on the long term. <h3>Website Design</h3>
By now, you should have a sales channel picked out. If you&#x2019;re going to be using a website of your own, you&#x2019;ll need to think about your site&#x2019;s design.
It’s going to go on all of your marketing materials, so while it might be tough to swallow the idea of spending a few hundred bucks on a logo, keep your eye on the long term.

Website Design

By now, you should have a sales channel picked out. If you’re going to be using a website of your own, you’ll need to think about your site’s design.
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Oliver Taylor 161 minutes ago
If you’re using eBay or Amazon, there’s nothing design-related you can do, which limit...
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If you&#x2019;re using eBay or Amazon, there&#x2019;s nothing design-related you can do, which limits your ability to effectively brand your business. A website will give you a solid web presence and let you sell however you want to. You know that design is important, but let me ask you a question: How many websites can you remember visiting in the past week?
If you’re using eBay or Amazon, there’s nothing design-related you can do, which limits your ability to effectively brand your business. A website will give you a solid web presence and let you sell however you want to. You know that design is important, but let me ask you a question: How many websites can you remember visiting in the past week?
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Daniel Kumar 189 minutes ago
Probably not many. That’s because the average website doesn’t take design seriously....
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Probably not many. That&#x2019;s because the average website doesn&#x2019;t take design seriously.
Probably not many. That’s because the average website doesn’t take design seriously.
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Jack Thompson 192 minutes ago
You’ll usually see variations of the same WordPress or Squarespace theme. Now, there’s...
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Sophie Martin 84 minutes ago
You don’t want prospective customers to forget about your site because it looks like any othe...
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You&#x2019;ll usually see variations of the same WordPress or Squarespace theme. Now, there&#x2019;s nothing wrong with using WordPress or Squarespace, but there is something wrong with having a generic site.
You’ll usually see variations of the same WordPress or Squarespace theme. Now, there’s nothing wrong with using WordPress or Squarespace, but there is something wrong with having a generic site.
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You don&#x2019;t want prospective customers to forget about your site because it looks like any other site out there. Even worse, a lackluster site could kill your conversion rate and turn people away from your site. Website design is another aspect of your business that you should set aside a sizeable budget for.
You don’t want prospective customers to forget about your site because it looks like any other site out there. Even worse, a lackluster site could kill your conversion rate and turn people away from your site. Website design is another aspect of your business that you should set aside a sizeable budget for.
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Brandon Kumar 48 minutes ago
In terms of price, you can spend as little as a few hundred dollars or as much as several thousand. ...
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Zoe Mueller 69 minutes ago
Your website is one of the most important business investments you’ll make. There are ways of...
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In terms of price, you can spend as little as a few hundred dollars or as much as several thousand. Plan your finances accordingly.
In terms of price, you can spend as little as a few hundred dollars or as much as several thousand. Plan your finances accordingly.
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Noah Davis 34 minutes ago
Your website is one of the most important business investments you’ll make. There are ways of...
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Mason Rodriguez 167 minutes ago
It’s not called a ‘brand identity’ for nothing. Your site needs to be an organi...
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Your website is one of the most important business investments you&#x2019;ll make. There are ways of setting up a site yourself, but you&#x2019;ll get more polished results if you hire a web designer. No matter how you choose to set up your site, you should focus on two important things:
Integrating your branding into your site.
Your website is one of the most important business investments you’ll make. There are ways of setting up a site yourself, but you’ll get more polished results if you hire a web designer. No matter how you choose to set up your site, you should focus on two important things: Integrating your branding into your site.
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It&#x2019;s not called a &#x2018;brand identity&#x2019; for nothing. Your site needs to be an organic extension of your branding. That means the colors, fonts, and images you use should be consistent with your brand.
It’s not called a ‘brand identity’ for nothing. Your site needs to be an organic extension of your branding. That means the colors, fonts, and images you use should be consistent with your brand.
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Daniel Kumar 222 minutes ago
Attention to detail is necessary here because anything that doesn’t align with your brand wil...
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Attention to detail is necessary here because anything that doesn&#x2019;t align with your brand will feel out of place, and that disrupts the customer experience. Having a memorable design.
Attention to detail is necessary here because anything that doesn’t align with your brand will feel out of place, and that disrupts the customer experience. Having a memorable design.
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Your site should look like your site and no one else&#x2019;s. Despite what you might think, getting a memorable design doesn&#x2019;t have to dry up your funds.
Your site should look like your site and no one else’s. Despite what you might think, getting a memorable design doesn’t have to dry up your funds.
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Liam Wilson 320 minutes ago
It’s very possible to have a unique design using a website builder like WordPress, but you ne...
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It&#x2019;s very possible to have a unique design using a website builder like WordPress, but you need to put work into it. Hiring a designer is your best bet if you want your site to be customized to your needs by a pro, but it&#x2019;s not necessary.
It’s very possible to have a unique design using a website builder like WordPress, but you need to put work into it. Hiring a designer is your best bet if you want your site to be customized to your needs by a pro, but it’s not necessary.
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Luna Park 91 minutes ago
There are two routes you can take: build a site yourself or hire someone to do it. There are pros an...
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Amelia Singh 12 minutes ago
In theory, you can save tons of money and quickly get a site up that will let you start selling prod...
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There are two routes you can take: build a site yourself or hire someone to do it. There are pros and cons to both, and you need to choose carefully, as a bad website can be a costly mistake. <h3>Designing Your Own Site</h3>
This option is probably the more appealing of the two, right?
There are two routes you can take: build a site yourself or hire someone to do it. There are pros and cons to both, and you need to choose carefully, as a bad website can be a costly mistake.

Designing Your Own Site

This option is probably the more appealing of the two, right?
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Lucas Martinez 191 minutes ago
In theory, you can save tons of money and quickly get a site up that will let you start selling prod...
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Sophia Chen 65 minutes ago
This has its perks, and sometimes it’s the preferable option, especially because of the resou...
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In theory, you can save tons of money and quickly get a site up that will let you start selling products. Not so fast.
In theory, you can save tons of money and quickly get a site up that will let you start selling products. Not so fast.
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This has its perks, and sometimes it&#x2019;s the preferable option, especially because of the resources that are available to you. At the same time, it&#x2019;s not the right choice for every dropshipper.
This has its perks, and sometimes it’s the preferable option, especially because of the resources that are available to you. At the same time, it’s not the right choice for every dropshipper.
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Harper Kim 59 minutes ago
It’s crucial to think about what goes into a dropshipping site before you decide to take on t...
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It&#x2019;s crucial to think about what goes into a dropshipping site before you decide to take on the job. Your site will have to have product pages, an integrated payment processor, and encryption, to name just a few things.
It’s crucial to think about what goes into a dropshipping site before you decide to take on the job. Your site will have to have product pages, an integrated payment processor, and encryption, to name just a few things.
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Evelyn Zhang 3 minutes ago
If there are any bugs in your site, that could spell doom for your business. So if you have zero exp...
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Lily Watson 102 minutes ago
On the other hand, if you have sufficient web design and/or development experience, this option may ...
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If there are any bugs in your site, that could spell doom for your business. So if you have zero experience with creating and designing a site, I recommend finding someone experienced to help you out. Yes, it&#x2019;s an additional cost that you technically could avoid, but paying a bit now can help to save your business in the long run.
If there are any bugs in your site, that could spell doom for your business. So if you have zero experience with creating and designing a site, I recommend finding someone experienced to help you out. Yes, it’s an additional cost that you technically could avoid, but paying a bit now can help to save your business in the long run.
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Andrew Wilson 158 minutes ago
On the other hand, if you have sufficient web design and/or development experience, this option may ...
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On the other hand, if you have sufficient web design and/or development experience, this option may be for you. Bear in mind that this will take some time, possibly longer than projects you&#x2019;ve worked on in the past.
On the other hand, if you have sufficient web design and/or development experience, this option may be for you. Bear in mind that this will take some time, possibly longer than projects you’ve worked on in the past.
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Henry Schmidt 40 minutes ago
It’s tempting to skimp on some details, but don’t. It’s worth mentioning that t...
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James Smith 182 minutes ago
WordPress is one such option. There are numerous ecommerce plugins to help you set up a store even i...
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It&#x2019;s tempting to skimp on some details, but don&#x2019;t. It&#x2019;s worth mentioning that there are other website solutions to consider. While these won&#x2019;t give you as much flexibility and customization as a designer would, they&#x2019;re more affordable and will get the job done.
It’s tempting to skimp on some details, but don’t. It’s worth mentioning that there are other website solutions to consider. While these won’t give you as much flexibility and customization as a designer would, they’re more affordable and will get the job done.
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Ethan Thomas 193 minutes ago
WordPress is one such option. There are numerous ecommerce plugins to help you set up a store even i...
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WordPress is one such option. There are numerous ecommerce plugins to help you set up a store even if you&#x2019;re not the most tech-savvy person in the world. You&#x2019;ll probably have to pay for some premium (paid) plugins, but the end cost will be much cheaper than seeking out a designer.
WordPress is one such option. There are numerous ecommerce plugins to help you set up a store even if you’re not the most tech-savvy person in the world. You’ll probably have to pay for some premium (paid) plugins, but the end cost will be much cheaper than seeking out a designer.
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Squarespace is another popular web design solution. If you go this route, you can utilize Shopify tools and plugins.
Squarespace is another popular web design solution. If you go this route, you can utilize Shopify tools and plugins.
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Natalie Lopez 358 minutes ago
These are designed to be incredibly user-friendly and help you step by step through the entire proce...
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Harper Kim 28 minutes ago
You could also take a hybrid approach, doing what you can by yourself and hiring someone to do the r...
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These are designed to be incredibly user-friendly and help you step by step through the entire process. Using site builders like WordPress or Squarespace can make the technical stuff easier, but you&#x2019;ll have to work harder on the design. You don&#x2019;t want to use the same theme everyone else is using.
These are designed to be incredibly user-friendly and help you step by step through the entire process. Using site builders like WordPress or Squarespace can make the technical stuff easier, but you’ll have to work harder on the design. You don’t want to use the same theme everyone else is using.
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You could also take a hybrid approach, doing what you can by yourself and hiring someone to do the rest. The upside of using site builders like WordPress is the ability to use the ecommerce plugins I mentioned.
You could also take a hybrid approach, doing what you can by yourself and hiring someone to do the rest. The upside of using site builders like WordPress is the ability to use the ecommerce plugins I mentioned.
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Liam Wilson 33 minutes ago
There are a plethora of plugins that handle payment processing, storefront design, email lists, and ...
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There are a plethora of plugins that handle payment processing, storefront design, email lists, and pretty much everything else you can think of. Many dropshippers choose to set up a site like this, and while it works fine, you might find it lacking.
There are a plethora of plugins that handle payment processing, storefront design, email lists, and pretty much everything else you can think of. Many dropshippers choose to set up a site like this, and while it works fine, you might find it lacking.
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Madison Singh 151 minutes ago
In the end, it all depends on what you want from your site. If you’re comfortable and experie...
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William Brown 416 minutes ago

Hiring a Web Designer

Because the success of your entire business depends upon your site op...
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In the end, it all depends on what you want from your site. If you&#x2019;re comfortable and experienced with creating and designing websites, consider the DIY approach. If you want a professional touch, or if you&#x2019;re not too savvy with website creation, consider hiring someone for the job.
In the end, it all depends on what you want from your site. If you’re comfortable and experienced with creating and designing websites, consider the DIY approach. If you want a professional touch, or if you’re not too savvy with website creation, consider hiring someone for the job.
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<h3>Hiring a Web Designer</h3>
Because the success of your entire business depends upon your site operating flawlessly, hiring a web designer is an excellent choice in most cases. It&#x2019;s a long term investment, and while it may hurt your wallet now, it will pay for itself in due time. The options for finding a web designer are the same as finding a logo designer.

Hiring a Web Designer

Because the success of your entire business depends upon your site operating flawlessly, hiring a web designer is an excellent choice in most cases. It’s a long term investment, and while it may hurt your wallet now, it will pay for itself in due time. The options for finding a web designer are the same as finding a logo designer.
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Sofia Garcia 113 minutes ago
You can reach out to your network, find a freelancer online, or work with a design firm. However, si...
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Aria Nguyen 115 minutes ago
As I mentioned in the logo design section, fraudulent designers can be an issue. Many ‘design...
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You can reach out to your network, find a freelancer online, or work with a design firm. However, since web design can cost a pretty penny, you&#x2019;ll want to put even more thought and research into finding the perfect web designer. It&#x2019;s always a good idea to chat with the designer if possible and see if he or she is on the same page as you and understands your vision.
You can reach out to your network, find a freelancer online, or work with a design firm. However, since web design can cost a pretty penny, you’ll want to put even more thought and research into finding the perfect web designer. It’s always a good idea to chat with the designer if possible and see if he or she is on the same page as you and understands your vision.
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Alexander Wang 252 minutes ago
As I mentioned in the logo design section, fraudulent designers can be an issue. Many ‘design...
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As I mentioned in the logo design section, fraudulent designers can be an issue. Many &#x2018;designers&#x2019; just set up a WordPress site and charge a premium fee for it. If you don&#x2019;t even know how to use WordPress, this isn&#x2019;t a bad option, but the point is that you need to do your homework before paying anybody.
As I mentioned in the logo design section, fraudulent designers can be an issue. Many ‘designers’ just set up a WordPress site and charge a premium fee for it. If you don’t even know how to use WordPress, this isn’t a bad option, but the point is that you need to do your homework before paying anybody.
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Scarlett Brown 71 minutes ago
Make sure you’re clear on what a designer will do for you. A good web designer will be able t...
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Make sure you&#x2019;re clear on what a designer will do for you. A good web designer will be able to answer your questions, integrate your branding, and showcase work they&#x2019;ve done in the past.
Make sure you’re clear on what a designer will do for you. A good web designer will be able to answer your questions, integrate your branding, and showcase work they’ve done in the past.
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Henry Schmidt 38 minutes ago
Ideally you want a designer who has created retail sites before. Since online stores require more wo...
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Ella Rodriguez 83 minutes ago
If you think you’ve found the right designer for you, you might want to email the people or b...
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Ideally you want a designer who has created retail sites before. Since online stores require more work than other sites, it&#x2019;s important you work with someone who&#x2019;s used to it. A designer who&#x2019;s unfamiliar with how ecommerce stores work could end up creating a site that&#x2019;s not exactly optimized for converting and selling.
Ideally you want a designer who has created retail sites before. Since online stores require more work than other sites, it’s important you work with someone who’s used to it. A designer who’s unfamiliar with how ecommerce stores work could end up creating a site that’s not exactly optimized for converting and selling.
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Mason Rodriguez 17 minutes ago
If you think you’ve found the right designer for you, you might want to email the people or b...
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David Cohen 98 minutes ago
Are they visually and functionally similar to what you’re looking for? Now for the big questi...
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If you think you&#x2019;ve found the right designer for you, you might want to email the people or businesses they&#x2019;ve worked with before. Getting honest, personal testimonials can speak volumes about a designer&#x2019;s quality. At the very least, check out previous sites the designer has done and take a thorough look at them.
If you think you’ve found the right designer for you, you might want to email the people or businesses they’ve worked with before. Getting honest, personal testimonials can speak volumes about a designer’s quality. At the very least, check out previous sites the designer has done and take a thorough look at them.
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Are they visually and functionally similar to what you&#x2019;re looking for? Now for the big question: how much should you expect to spend?
Are they visually and functionally similar to what you’re looking for? Now for the big question: how much should you expect to spend?
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Zoe Mueller 17 minutes ago
This is where the costs can add up. An ecommerce site starts at around $5,000 and goes up from there...
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Henry Schmidt 91 minutes ago
While it’s tempting to cut costs by doing things yourself, paying a designer is usually worth...
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This is where the costs can add up. An ecommerce site starts at around $5,000 and goes up from there. If this seems like a lot, refocus on the big picture.
This is where the costs can add up. An ecommerce site starts at around $5,000 and goes up from there. If this seems like a lot, refocus on the big picture.
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While it&#x2019;s tempting to cut costs by doing things yourself, paying a designer is usually worth it because it provides you with peace of mind. You&#x2019;ll have a storefront that works flawlessly in a short amount of time, which means you&#x2019;ll be able to start selling sooner.
While it’s tempting to cut costs by doing things yourself, paying a designer is usually worth it because it provides you with peace of mind. You’ll have a storefront that works flawlessly in a short amount of time, which means you’ll be able to start selling sooner.
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Mason Rodriguez 61 minutes ago
The final product will be refined and visually appealing, so you won’t have to worry about ha...
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Alexander Wang 92 minutes ago
This is especially true for ecommerce plugins. Since you’ll be using a suite of plugins, spen...
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The final product will be refined and visually appealing, so you won&#x2019;t have to worry about having a subpar site. Whether you design the site yourself or outsource the job, you&#x2019;ll want to get familiar with how the site runs.
The final product will be refined and visually appealing, so you won’t have to worry about having a subpar site. Whether you design the site yourself or outsource the job, you’ll want to get familiar with how the site runs.
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This is especially true for ecommerce plugins. Since you&#x2019;ll be using a suite of plugins, spend some time with them and get used to how they work. If you run into problems, you&#x2019;ll want to be able to troubleshoot easily.
This is especially true for ecommerce plugins. Since you’ll be using a suite of plugins, spend some time with them and get used to how they work. If you run into problems, you’ll want to be able to troubleshoot easily.
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Thomas Anderson 86 minutes ago

Copywriting

Whether you end up building your own website or not, you’ll still need p...
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<h2>Copywriting</h2>
Whether you end up building your own website or not, you&#x2019;ll still need professional copywriting. Writing is an essential part of a site that most people overlook.

Copywriting

Whether you end up building your own website or not, you’ll still need professional copywriting. Writing is an essential part of a site that most people overlook.
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Lily Watson 385 minutes ago
Many entrepreneurs focus on having a flashy site or an eye-catching logo, but they forget about the ...
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Liam Wilson 230 minutes ago
The right words can bring your brand to life and turn one-time shoppers into repeat customers. On th...
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Many entrepreneurs focus on having a flashy site or an eye-catching logo, but they forget about the writing. Good copywriting is vital for several aspects of a dropshipping business:Ad copyProduct descriptionsMarketing contentSocial media postsAdditional content (e.g., blog posts, videos, guides)
In short, writing is a huge part of how you&#x2019;ll convert people and close the sale.
Many entrepreneurs focus on having a flashy site or an eye-catching logo, but they forget about the writing. Good copywriting is vital for several aspects of a dropshipping business:Ad copyProduct descriptionsMarketing contentSocial media postsAdditional content (e.g., blog posts, videos, guides) In short, writing is a huge part of how you’ll convert people and close the sale.
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The right words can bring your brand to life and turn one-time shoppers into repeat customers. On the other hand, boring copy can make your visitors click away and possibly never visit your site again.
The right words can bring your brand to life and turn one-time shoppers into repeat customers. On the other hand, boring copy can make your visitors click away and possibly never visit your site again.
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Writers are a dime a dozen these days, so you have to be careful when selecting someone to work with. You don&#x2019;t necessarily need someone who has a master&#x2019;s degree in English, but you shouldn&#x2019;t work with someone whose work is riddled with errors.
Writers are a dime a dozen these days, so you have to be careful when selecting someone to work with. You don’t necessarily need someone who has a master’s degree in English, but you shouldn’t work with someone whose work is riddled with errors.
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Luna Park 174 minutes ago
Even small grammar issues can make visitors feel like you don’t care or that you’re la...
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David Cohen 247 minutes ago
That means you’ll want to find a seasoned writer who also knows the ins and outs of sales cop...
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Even small grammar issues can make visitors feel like you don&#x2019;t care or that you&#x2019;re lazy, and that&#x2019;s the last thing you want. If you want to grab your audience&#x2019;s attention, you&#x2019;ll need cleanly edited, emotionally engaging copy.
Even small grammar issues can make visitors feel like you don’t care or that you’re lazy, and that’s the last thing you want. If you want to grab your audience’s attention, you’ll need cleanly edited, emotionally engaging copy.
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Chloe Santos 267 minutes ago
That means you’ll want to find a seasoned writer who also knows the ins and outs of sales cop...
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Ella Rodriguez 72 minutes ago
Although I should note that when it comes to writing, it’s often very difficult to pick throu...
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That means you&#x2019;ll want to find a seasoned writer who also knows the ins and outs of sales copy, marketing content, and product descriptions. There&#x2019;s a world of difference between writing a book and website copy that converts, so the writer you choose should have prior experience in copywriting for online businesses. Again, you can find a freelancer, use an online marketplace, or work with a firm.
That means you’ll want to find a seasoned writer who also knows the ins and outs of sales copy, marketing content, and product descriptions. There’s a world of difference between writing a book and website copy that converts, so the writer you choose should have prior experience in copywriting for online businesses. Again, you can find a freelancer, use an online marketplace, or work with a firm.
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Mia Anderson 150 minutes ago
Although I should note that when it comes to writing, it’s often very difficult to pick throu...
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Although I should note that when it comes to writing, it&#x2019;s often very difficult to pick through online marketplaces (like Upwork) to find high quality writers. Many writers aren&#x2019;t native speakers of the languages they list, and once you filter those writers out, you&#x2019;ll still find many who don&#x2019;t have the requirements you need.
Although I should note that when it comes to writing, it’s often very difficult to pick through online marketplaces (like Upwork) to find high quality writers. Many writers aren’t native speakers of the languages they list, and once you filter those writers out, you’ll still find many who don’t have the requirements you need.
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Mia Anderson 94 minutes ago
But before you even start your search for a writer, you have to know what tone of voice you’r...
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Sophia Chen 443 minutes ago
Likewise, if you’re going for a super-professional appearance, you won’t want your cop...
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But before you even start your search for a writer, you have to know what tone of voice you&#x2019;re going for. If your brand is casual or even edgy, you won&#x2019;t want formal or poetic copy.
But before you even start your search for a writer, you have to know what tone of voice you’re going for. If your brand is casual or even edgy, you won’t want formal or poetic copy.
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Likewise, if you&#x2019;re going for a super-professional appearance, you won&#x2019;t want your copy to be filled with slang. Again, check out some of your competitors and evaluate them. Which writing styles do you like?
Likewise, if you’re going for a super-professional appearance, you won’t want your copy to be filled with slang. Again, check out some of your competitors and evaluate them. Which writing styles do you like?
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Jack Thompson 74 minutes ago
Communicating that to your writer will help them understand what you’re looking for. You shou...
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Communicating that to your writer will help them understand what you&#x2019;re looking for. You should also consider whether you want to find a writer to work with in the long term.
Communicating that to your writer will help them understand what you’re looking for. You should also consider whether you want to find a writer to work with in the long term.
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Christopher Lee 4 minutes ago
Since you’ll regularly need new ad copy for products and marketing materials, it may benefit ...
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Madison Singh 96 minutes ago
Finding someone with an established portfolio is usually your best bet. Remember that just like logo...
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Since you&#x2019;ll regularly need new ad copy for products and marketing materials, it may benefit you to find a perfect writer from the start and build a working relationship. This can save you time down the road since you won&#x2019;t have to look for a writer all over again. All of that being said, finding a good freelance writer can still be tricky, especially if you&#x2019;ve never worked with a writer before.
Since you’ll regularly need new ad copy for products and marketing materials, it may benefit you to find a perfect writer from the start and build a working relationship. This can save you time down the road since you won’t have to look for a writer all over again. All of that being said, finding a good freelance writer can still be tricky, especially if you’ve never worked with a writer before.
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Ella Rodriguez 77 minutes ago
Finding someone with an established portfolio is usually your best bet. Remember that just like logo...
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Liam Wilson 64 minutes ago
While writing rates are variable, expect to pay the equivalent of 10 cents per word or higher to get...
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Finding someone with an established portfolio is usually your best bet. Remember that just like logo and web design, writing takes a lot of work, so it&#x2019;s not going to be cheap.
Finding someone with an established portfolio is usually your best bet. Remember that just like logo and web design, writing takes a lot of work, so it’s not going to be cheap.
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While writing rates are variable, expect to pay the equivalent of 10 cents per word or higher to get the good stuff. Some writers charge hourly or per project, so you&#x2019;d have to figure out the per word equivalent.
While writing rates are variable, expect to pay the equivalent of 10 cents per word or higher to get the good stuff. Some writers charge hourly or per project, so you’d have to figure out the per word equivalent.
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Liam Wilson 298 minutes ago
If you’re in a smaller or more technically demanding niche, you’ll need to pay even mo...
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Ethan Thomas 163 minutes ago
A lasting brand will require development, so tweak it from time to time. For example, if you notice ...
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If you&#x2019;re in a smaller or more technically demanding niche, you&#x2019;ll need to pay even more to find someone who is experienced in the field. The bottom line is that for premium, professional writing, you&#x2019;ll need to budget accordingly. Start selling online now with Shopify Start your free trial 
 <h2>Maintaining Your Brand</h2>
Once you&#x2019;ve worked on both your internal and external branding for a while, you should have a solid sense of your brand as a whole.
If you’re in a smaller or more technically demanding niche, you’ll need to pay even more to find someone who is experienced in the field. The bottom line is that for premium, professional writing, you’ll need to budget accordingly. Start selling online now with Shopify Start your free trial

Maintaining Your Brand

Once you’ve worked on both your internal and external branding for a while, you should have a solid sense of your brand as a whole.
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Oliver Taylor 30 minutes ago
A lasting brand will require development, so tweak it from time to time. For example, if you notice ...
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A lasting brand will require development, so tweak it from time to time. For example, if you notice your customers using a certain tone of voice, you might want to emulate that with your copy.
A lasting brand will require development, so tweak it from time to time. For example, if you notice your customers using a certain tone of voice, you might want to emulate that with your copy.
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David Cohen 332 minutes ago
As your store grows, your brand will too. If you keep focusing on improving your brand, you’l...
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Mia Anderson 264 minutes ago
next: Chapter 9

Finding & Dealing With Suppliers

Finding the right dropshipping supp...
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As your store grows, your brand will too. If you keep focusing on improving your brand, you&#x2019;ll have a dropshipping business that attracts customers in droves and keeps them coming back for more.
As your store grows, your brand will too. If you keep focusing on improving your brand, you’ll have a dropshipping business that attracts customers in droves and keeps them coming back for more.
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Lily Watson 210 minutes ago
next: Chapter 9

Finding & Dealing With Suppliers

Finding the right dropshipping supp...
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Chloe Santos 51 minutes ago
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next: Chapter 9 
 <h2>Finding &#038  Dealing With Suppliers</h2> Finding the right dropshipping suppliers takes some caution, so it’s crucial to use the right strategies. Some of the...
next: Chapter 9

Finding & Dealing With Suppliers

Finding the right dropshipping suppliers takes some caution, so it’s crucial to use the right strategies. Some of the...
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Madison Singh 318 minutes ago
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Chloe Santos 124 minutes ago
Dropshipping 101: Ecommerce Without Inventory Branding Skip to content

Branding

Chapter ...
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Julia Zhang 93 minutes ago
Dropshipping 101: Ecommerce Without Inventory Branding Skip to content

Branding

Chapter ...
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Grace Liu 111 minutes ago
Even though I’ve talked about building your business, a business isn’t truly a complet...

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