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%Start Apple Can End Ostracizing Android Users Without Porting iMessage GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News &gt; Software & Apps <h1> Apple Can End Ostracizing Android Users Without Porting iMessage</h1> <h2> But just because it can, doesn’t mean it will</h2> By Mayank Sharma Mayank Sharma Freelance Tech News Reporter Writer, Reviewer, Reporter with decades of experience of breaking down complex tech, and getting behind the news to help readers get to grips with the latest buzzwords.
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%Start Apple Can End Ostracizing Android Users Without Porting iMessage GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News > Software & Apps

Apple Can End Ostracizing Android Users Without Porting iMessage

But just because it can, doesn’t mean it will

By Mayank Sharma Mayank Sharma Freelance Tech News Reporter Writer, Reviewer, Reporter with decades of experience of breaking down complex tech, and getting behind the news to help readers get to grips with the latest buzzwords.
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Jack Thompson 3 minutes ago
lifewire's editorial guidelines Published on January 13, 2022 11:40AM EST Fact checked by Jerri Ledf...
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's ...
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lifewire's editorial guidelines Published on January 13, 2022 11:40AM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994.
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lifewire's editorial guidelines Published on January 13, 2022 11:40AM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994.
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Software & Apps Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> A Wall Street Journal report said teens are using iMessage to bully Android users into switching to iPhone.Google&#39;s SVP for Android used the article to invite Apple to adopt RCS, a Google-promoted messaging standard to resolve the issue.Industry experts see no compelling reason for Apple to take up Google’s offer.<br/> Peter Cade / Getty Images A recent article in the Wall Street Journal called out Apple for using iMessage to put social pressure on users, especially teenagers, to switch to the iPhone. But despite Google's willingness to engage with Apple to resolve the issue, industry experts don't expect to see a change in the state quo anytime soon.
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Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Software & Apps Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming

Key Takeaways

A Wall Street Journal report said teens are using iMessage to bully Android users into switching to iPhone.Google's SVP for Android used the article to invite Apple to adopt RCS, a Google-promoted messaging standard to resolve the issue.Industry experts see no compelling reason for Apple to take up Google’s offer.
Peter Cade / Getty Images A recent article in the Wall Street Journal called out Apple for using iMessage to put social pressure on users, especially teenagers, to switch to the iPhone. But despite Google's willingness to engage with Apple to resolve the issue, industry experts don't expect to see a change in the state quo anytime soon.
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David Cohen 7 minutes ago
The social stigma alluded to in the WSJ article stems from the fact that iMessage shows texts from A...
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Ava White 3 minutes ago
"We're not asking Apple to make iMessage available on Android. We're asking Apple to support the ind...
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The social stigma alluded to in the WSJ article stems from the fact that iMessage shows texts from Android users inside a green bubble instead of the standard blue one, making them stand out. Sharing the article on Twitter, Hiroshi Lockheimer, Google's Senior VP for Android, first lashed out at what he called Apple's iMessage lock-in strategy before inviting the iPhone-maker to support the industry standard for messaging.
Ryan Garcia Member
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The social stigma alluded to in the WSJ article stems from the fact that iMessage shows texts from Android users inside a green bubble instead of the standard blue one, making them stand out. Sharing the article on Twitter, Hiroshi Lockheimer, Google's Senior VP for Android, first lashed out at what he called Apple's iMessage lock-in strategy before inviting the iPhone-maker to support the industry standard for messaging.
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"We're not asking Apple to make iMessage available on Android. We're asking Apple to support the industry standard for modern messaging (RCS) in iMessage, just as they support the older SMS/MMS standards," wrote Lockheimer. <h2> Owner s Pride </h2> In practice, iMessage uses a proprietary protocol to send messages between iPhones.
Liam Wilson Member
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"We're not asking Apple to make iMessage available on Android. We're asking Apple to support the industry standard for modern messaging (RCS) in iMessage, just as they support the older SMS/MMS standards," wrote Lockheimer.

Owner s Pride

In practice, iMessage uses a proprietary protocol to send messages between iPhones.
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Evelyn Zhang 8 minutes ago
However, messages from Android phones are delivered over the traditional SMS protocol. This robs the...
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However, messages from Android phones are delivered over the traditional SMS protocol. This robs these messages of several useful features such as the ability to send high-res multimedia, typing indications, delivery receipts, and more. Apple highlights the reduced functionality of such messages by displaying them inside green bubbles.
Aria Nguyen Member
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However, messages from Android phones are delivered over the traditional SMS protocol. This robs these messages of several useful features such as the ability to send high-res multimedia, typing indications, delivery receipts, and more. Apple highlights the reduced functionality of such messages by displaying them inside green bubbles.
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Over the years, iMessage’s act of accentuating messages from Android devices has led to Android users being socially ostracized by their iPhone-wielding peers. Apple Google’s answer to end this green-bubble bullying, as it is called colloquially, is the Rich Communication Services (RCS) standard.
Thomas Anderson Member
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Over the years, iMessage’s act of accentuating messages from Android devices has led to Android users being socially ostracized by their iPhone-wielding peers. Apple Google’s answer to end this green-bubble bullying, as it is called colloquially, is the Rich Communication Services (RCS) standard.
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Audrey Mueller 9 minutes ago
RCS removes all shortcomings of SMS and significantly enhances a device’s data sharing capability ...
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Mia Anderson 3 minutes ago

The Standard Argument

Lockheimer used the WSJ article to invite Apple to adopt RCS. "...
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RCS removes all shortcomings of SMS and significantly enhances a device’s data sharing capability over the standard text. Best of all, it works over Wi-Fi and cellular internet but can also fall back to the no-frills SMS standard if required.
Joseph Kim Member
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RCS removes all shortcomings of SMS and significantly enhances a device’s data sharing capability over the standard text. Best of all, it works over Wi-Fi and cellular internet but can also fall back to the no-frills SMS standard if required.
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Audrey Mueller 3 minutes ago

The Standard Argument

Lockheimer used the WSJ article to invite Apple to adopt RCS. "...
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Daniel Kumar 1 minutes ago
And mobile device makers and SIM/eSIM suppliers aren’t obligated to implement it. I suspect it wou...
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<h2> The Standard Argument </h2> Lockheimer used the WSJ article to invite Apple to adopt RCS. &#34;Supporting RCS would improve the experience for both iOS and Android users alike. By not incorporating RCS, Apple is holding back the industry and holding back the user experience for not only Android users but also their own customers.&#34; However, speaking to Lifewire over email, Guillaume Ortscheit, a mobile telecom business executive based in South Africa, said that even though the GSM Association, which represents mobile network operators around the world, has endorsed RCS, it isn’t a standard, strictly speaking.
Isabella Johnson Member
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The Standard Argument

Lockheimer used the WSJ article to invite Apple to adopt RCS. "Supporting RCS would improve the experience for both iOS and Android users alike. By not incorporating RCS, Apple is holding back the industry and holding back the user experience for not only Android users but also their own customers." However, speaking to Lifewire over email, Guillaume Ortscheit, a mobile telecom business executive based in South Africa, said that even though the GSM Association, which represents mobile network operators around the world, has endorsed RCS, it isn’t a standard, strictly speaking.
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Grace Liu 9 minutes ago
And mobile device makers and SIM/eSIM suppliers aren’t obligated to implement it. I suspect it wou...
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Isabella Johnson 5 minutes ago
Furthermore, Ortscheit believes that messaging is a very sensitive topic, as far as security, privac...
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And mobile device makers and SIM/eSIM suppliers aren’t obligated to implement it. I suspect it would be their commercial strategy to retain customers and avoid migration to competition that determines their stance.
Elijah Patel Member
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And mobile device makers and SIM/eSIM suppliers aren’t obligated to implement it. I suspect it would be their commercial strategy to retain customers and avoid migration to competition that determines their stance.
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Lily Watson 18 minutes ago
Furthermore, Ortscheit believes that messaging is a very sensitive topic, as far as security, privac...
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Mike Kivi, MEA Advisor at cybersecurity vendor LoginID, told Lifewire in an email that he believes t...
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Furthermore, Ortscheit believes that messaging is a very sensitive topic, as far as security, privacy, and data protection are concerned. &#34;Last year&#39;s revelations around Pegasus iOS hacks through iMessage [and] Facetime have possibly reinforced Apple&#39;s stance in securing and ring fencing [the] iMessage platform, and not opening it to other platforms, especially RCS that is fully supported by Google,&#34; he opined. <h2> Bottom Line </h2> However, Dr.
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Furthermore, Ortscheit believes that messaging is a very sensitive topic, as far as security, privacy, and data protection are concerned. "Last year's revelations around Pegasus iOS hacks through iMessage [and] Facetime have possibly reinforced Apple's stance in securing and ring fencing [the] iMessage platform, and not opening it to other platforms, especially RCS that is fully supported by Google," he opined.

Bottom Line

However, Dr.
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Mike Kivi, MEA Advisor at cybersecurity vendor LoginID, told Lifewire in an email that he believes the reasons behind Apple not supporting RCS isn't technical but rather economical.&nbsp; &#34;I suspect it would be their commercial strategy to retain customers and avoid migration to competition that determines their stance,&#34; said Dr. Kivi.
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Mike Kivi, MEA Advisor at cybersecurity vendor LoginID, told Lifewire in an email that he believes the reasons behind Apple not supporting RCS isn't technical but rather economical.  "I suspect it would be their commercial strategy to retain customers and avoid migration to competition that determines their stance," said Dr. Kivi.
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In Pictures Ltd. / Corbis / Getty Images He added that this isn't the first time a vendor has ra...
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In Pictures Ltd. / Corbis / Getty Images He added that this isn&#39;t the first time a vendor has rallied behind its product ignoring the broader industry, citing the example of Nokia, which he said was &#34;notorious for driving or blocking standards development.&#34; While the strategy eventually gave way for Nokia, Dr.
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In Pictures Ltd. / Corbis / Getty Images He added that this isn't the first time a vendor has rallied behind its product ignoring the broader industry, citing the example of Nokia, which he said was "notorious for driving or blocking standards development." While the strategy eventually gave way for Nokia, Dr.
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Kivi said he believes Apple can ride it out due to its brand strength. Ortscheit agreed. "I conc...
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Kivi said he believes Apple can ride it out due to its brand strength. Ortscheit agreed. &#34;I concur with Mike&#39;s opinion in the sense that Apple has consistently led the market, and they will continue [to do so] on many topics, putting forward their own technology and services.
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Kivi said he believes Apple can ride it out due to its brand strength. Ortscheit agreed. "I concur with Mike's opinion in the sense that Apple has consistently led the market, and they will continue [to do so] on many topics, putting forward their own technology and services.
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This was definitely the case with the Adobe Flash vs. HTML5 battle, [and] the eSIM, which was firmly opposed by the mobile networks back in 2005.&#34; Looking at the issue from a different angle, Aron Solomon, chief legal analyst for digital marketing agency Esquire Digital, told Lifewire in an email that he doesn't believe Apple has any compelling reason to move away from the current arrangement.<br> Was this page helpful?
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This was definitely the case with the Adobe Flash vs. HTML5 battle, [and] the eSIM, which was firmly opposed by the mobile networks back in 2005." Looking at the issue from a different angle, Aron Solomon, chief legal analyst for digital marketing agency Esquire Digital, told Lifewire in an email that he doesn't believe Apple has any compelling reason to move away from the current arrangement.
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