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%Begin AMC Looks to Streaming for Salvation GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News &gt; Streaming <h1> AMC Looks to Streaming for Salvation</h1> <h2> AMC presses rewind on its business model</h2> By David Fierro David Fierro News Reporter East Los Angeles College University of Utah Winston-Salem State University Brigham Young University Florida State University David Fierro is a long-time communications professional and freelance writer. His experience includes stints in both the private and public sectors, where he has worked in print, ran his own public relations firm for 14 years, and worked for government agencies in Florida, Nevada, and Virginia.
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%Begin AMC Looks to Streaming for Salvation GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News > Streaming

AMC Looks to Streaming for Salvation

AMC presses rewind on its business model

By David Fierro David Fierro News Reporter East Los Angeles College University of Utah Winston-Salem State University Brigham Young University Florida State University David Fierro is a long-time communications professional and freelance writer. His experience includes stints in both the private and public sectors, where he has worked in print, ran his own public relations firm for 14 years, and worked for government agencies in Florida, Nevada, and Virginia.
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lifewire's editorial guidelines Published on August 12, 2020 10:32AM EDT Tweet Share Email Tweet Sha...
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lifewire's editorial guidelines Published on August 12, 2020 10:32AM EDT Tweet Share Email Tweet Share Email Streaming Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming <h3> Key Takeaways</h3> AMC (and the rest of the theater industry) is losing money due to COVID-19.Digital streaming services, already a threat, are capitalizing on people staying home.Some experts say the movie industry will never be the same. Mario Tama / Getty Images In the second quarter of 2020, AMC Theatres, the largest movie exhibition company in the world, posted a staggering $561M loss as most of its movie houses remained shuttered due to the COVID-19 pandemic.
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lifewire's editorial guidelines Published on August 12, 2020 10:32AM EDT Tweet Share Email Tweet Share Email Streaming Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming

Key Takeaways

AMC (and the rest of the theater industry) is losing money due to COVID-19.Digital streaming services, already a threat, are capitalizing on people staying home.Some experts say the movie industry will never be the same. Mario Tama / Getty Images In the second quarter of 2020, AMC Theatres, the largest movie exhibition company in the world, posted a staggering $561M loss as most of its movie houses remained shuttered due to the COVID-19 pandemic.
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Ethan Thomas 3 minutes ago
Facing catastrophic losses, AMC began looking for alternative revenue sources. “We could be seeing...
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Facing catastrophic losses, AMC began looking for alternative revenue sources. “We could be seeing a change in how we make and market movies,” professor of marketing and supply chain management Subodha Kumar, said in an interview with Lifewire. “Innovations are coming.
Liam Wilson Member
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Facing catastrophic losses, AMC began looking for alternative revenue sources. “We could be seeing a change in how we make and market movies,” professor of marketing and supply chain management Subodha Kumar, said in an interview with Lifewire. “Innovations are coming.
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Isaac Schmidt 3 minutes ago
We are seeing a fundamental shift in this industry.”

AMC Strikes Deal With Universal

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We are seeing a fundamental shift in this industry.” <h2> AMC Strikes Deal With Universal </h2> Kumar teaches at Temple University’s Fox School of Business. He says streaming services were already making inroads to the theater business before the pandemic, and that trend has now accelerated. In late July, AMC struck a historic deal with Universal Studios to shorten the exclusivity period from the standard 90 days to 17 for the studio’s films.
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We are seeing a fundamental shift in this industry.”

AMC Strikes Deal With Universal

Kumar teaches at Temple University’s Fox School of Business. He says streaming services were already making inroads to the theater business before the pandemic, and that trend has now accelerated. In late July, AMC struck a historic deal with Universal Studios to shorten the exclusivity period from the standard 90 days to 17 for the studio’s films.
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Grace Liu 2 minutes ago
Now, Universal Studios movies can be released to streaming services in just three weekends. People n...
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The ground is already shifting in the movie theater industry, with Disney’s direct-to-streaming re...
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Now, Universal Studios movies can be released to streaming services in just three weekends. People need entertainment during [a] crisis, which is why the streaming services are doing so well.” --Subodha Kumar, Temple University professor of marketing The AMC-Universal deal will cover franchises such as Fast &amp; Furious, Jurassic Park, and Despicable Me over the next three years. Some industry experts think the AMC-Universal deal will spur new deals with movie studios and streaming services such as Netflix, Disney, Hulu, and others.
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Now, Universal Studios movies can be released to streaming services in just three weekends. People need entertainment during [a] crisis, which is why the streaming services are doing so well.” --Subodha Kumar, Temple University professor of marketing The AMC-Universal deal will cover franchises such as Fast & Furious, Jurassic Park, and Despicable Me over the next three years. Some industry experts think the AMC-Universal deal will spur new deals with movie studios and streaming services such as Netflix, Disney, Hulu, and others.
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The ground is already shifting in the movie theater industry, with Disney’s direct-to-streaming re...
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The ground is already shifting in the movie theater industry, with Disney’s direct-to-streaming release of Hamilton and a planned September release of Mulan on Disney+. Dave J Hogan / Getty Images Disney’s foray into direct-to-streaming is significant; last year the company accounted for nearly 40 percent of all ticket sales in North America.
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The ground is already shifting in the movie theater industry, with Disney’s direct-to-streaming release of Hamilton and a planned September release of Mulan on Disney+. Dave J Hogan / Getty Images Disney’s foray into direct-to-streaming is significant; last year the company accounted for nearly 40 percent of all ticket sales in North America.
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David Cohen 12 minutes ago
Globally, Disney banked about $13 billion.

Universal Says Theatrical Experience is Cornerstone ...

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Ryan Garcia 7 minutes ago
“The theatrical experience continues to be the cornerstone of our business. The partnership we’v...
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Globally, Disney banked about $13 billion. <h2> Universal Says Theatrical Experience is Cornerstone </h2> Donna Langley, chairman of the Universal Filmed Entertainment Group (UFEG), said the agreement with AMC reflects a desire to preserve the industry.
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Globally, Disney banked about $13 billion.

Universal Says Theatrical Experience is Cornerstone

Donna Langley, chairman of the Universal Filmed Entertainment Group (UFEG), said the agreement with AMC reflects a desire to preserve the industry.
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“The theatrical experience continues to be the cornerstone of our business. The partnership we’v...
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Christopher Nolan’s Tenet, a Warner Bros. offering, has been delayed several times, as the studio ...
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“The theatrical experience continues to be the cornerstone of our business. The partnership we’ve forged with AMC is driven by our collective desire to ensure a thriving future for the film distribution ecosystem and to meet consumer demand with flexibility and optionality,” she said in a statement. Much of the buzz in the industry centers around what will happen to major films currently in a holding pattern.
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“The theatrical experience continues to be the cornerstone of our business. The partnership we’ve forged with AMC is driven by our collective desire to ensure a thriving future for the film distribution ecosystem and to meet consumer demand with flexibility and optionality,” she said in a statement. Much of the buzz in the industry centers around what will happen to major films currently in a holding pattern.
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Christopher Nolan’s Tenet, a Warner Bros. offering, has been delayed several times, as the studio tries to gauge when movie-goers will return to traditional venues in sufficient numbers. <h2> Continuing Challenges </h2> Temple’s Kumar said even when movie-goers return to theaters, they may face capacity constraints, with many theaters saddled with 25 percent occupancy limits.
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Christopher Nolan’s Tenet, a Warner Bros. offering, has been delayed several times, as the studio tries to gauge when movie-goers will return to traditional venues in sufficient numbers.

Continuing Challenges

Temple’s Kumar said even when movie-goers return to theaters, they may face capacity constraints, with many theaters saddled with 25 percent occupancy limits.
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“It is going to take years for the industry to recover. There is no precedent for this.
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“It is going to take years for the industry to recover. There is no precedent for this.
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Daniel Kumar 8 minutes ago
We have no benchmark, no economic models to draw from. Traditionally, people cut down on luxury spen...
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Another challenge for theater chains is the trend of streaming services creating competing, original...
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We have no benchmark, no economic models to draw from. Traditionally, people cut down on luxury spending during a crisis, but theaters often avoid the full brunt of that. People need entertainment during [a] crisis, which is why the streaming services are doing so well,” he said.
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We have no benchmark, no economic models to draw from. Traditionally, people cut down on luxury spending during a crisis, but theaters often avoid the full brunt of that. People need entertainment during [a] crisis, which is why the streaming services are doing so well,” he said.
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Another challenge for theater chains is the trend of streaming services creating competing, original content, which can be as compelling and have as high a production value as traditional films. In addition, Kumar predicts that when the theaters come back, there will be fewer chains due to mergers and theater sizes will shrink. Other factors influence the theater vs.
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Another challenge for theater chains is the trend of streaming services creating competing, original content, which can be as compelling and have as high a production value as traditional films. In addition, Kumar predicts that when the theaters come back, there will be fewer chains due to mergers and theater sizes will shrink. Other factors influence the theater vs.
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streaming wars, as well, including less of a global audience, smaller chains, and a reduced take at the concession stands. “The Chinese market, for example, is significant. Movie studios count on foreign ticket sales for much of their revenue.
Victoria Lopez Member
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streaming wars, as well, including less of a global audience, smaller chains, and a reduced take at the concession stands. “The Chinese market, for example, is significant. Movie studios count on foreign ticket sales for much of their revenue.
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Sofia Garcia 32 minutes ago
I can see a lot of the smaller theater chains never coming back. And then there is the revenue from ...
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Joseph Kim 7 minutes ago
With nearly a third of revenue coming from concessions, this is an area of deep concern. Replacing t...
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I can see a lot of the smaller theater chains never coming back. And then there is the revenue from concessions.
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I can see a lot of the smaller theater chains never coming back. And then there is the revenue from concessions.
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Sofia Garcia 41 minutes ago
With nearly a third of revenue coming from concessions, this is an area of deep concern. Replacing t...
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Kumar still finds room for optimism, however. “When the market comes back, and it will, the theate...
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With nearly a third of revenue coming from concessions, this is an area of deep concern. Replacing that revenue will not be easy,” he said.
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With nearly a third of revenue coming from concessions, this is an area of deep concern. Replacing that revenue will not be easy,” he said.
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Victoria Lopez 47 minutes ago
Kumar still finds room for optimism, however. “When the market comes back, and it will, the theate...
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“Movies aren’t going away. People will still want the experience of going to the movies.” Was ...
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Kumar still finds room for optimism, however. “When the market comes back, and it will, the theater chains need to do two things: cut down on the size of theaters and figure out a business model that takes into account the expanded role of streaming services,” he said.
William Brown Member
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Kumar still finds room for optimism, however. “When the market comes back, and it will, the theater chains need to do two things: cut down on the size of theaters and figure out a business model that takes into account the expanded role of streaming services,” he said.
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